Report: OKCupid conducted secret experiment on users - New York News

Report: OKCupid conducted secret experiment on users

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One of the world's most popular dating sites reportedly conducted a secret experiment on its users.

Monday, OKCupid released the results from three separate secret experiments it previously conducted on its users, according to the New York Times. The experiments were a way to gather insight as to how people find love in the digital age.

In one experiments, the dating site obscured its users' profile pictures. In another experiment, OKCupid hid some profile content to see how it affected the person's personality ratings. And in another, the site told some users they obscured users' compatibility results with other users.

In the end, OKCupid found that is a user was told they had a high compatibility score with another user, they were more likely to reach out to the other person.

It is not yet clear how many people were affected by the experiment.

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