Volkswagon releases video as powerful texting PSA - New York News

Volkswagon releases video as powerful texting PSA

Updated:

By: Faith Heaton Jolley, KSL

HONG KONG - A public service announcement released by Volkswagen has gone viral by simulating the dangers of texting and driving.

The interactive PSA was filmed at the MCL Cinema in Hong Kong and was released June 6. Hidden cameras showed a group of moviegoers enter a viewing room in the theater. The "movie" that played was a driving simulation and when a text message was sent to several of the patrons' cellphones, the car crashed after they reached to answer their phone.

A message displayed on the screen sent the message loud and clear: "Mobile use is now the leading cause of death behind the wheel. A reminder to keep your eyes on the road."

While the PSA is shocking and drastic, it has resonated with people around the world. As of Tuesday morning, the YouTube video had over 4.7 million views.

Cellphones are involved in 1.6 million automobile accidents each year nationwide that cause 500,000 injuries and 6,000 fatalities, according to the United States Department of Transportation.


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Copyright 2013 Deseret Digital Media, Inc.

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