Entrepreneur bottles and sells New York tap water - New York News

Entrepreneur bottles and sells New York tap water

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NEW YORK (MYFOXNY) -

So much did NY2O president Elias Slubski enjoy the taste of the city tap water from his childhood home in Brooklyn that 20 years later he began asking around about how to sell it.

"Where does New York water come from?" Slubski asked. "What makes it so good? What are the qualities that give us the best bagels, the best pizza, the best culinary scene in the U.S.?"

With the help of some hydro-geologists, Slubski thinks he's answered those questions and traced the tastiest tributary of New York City water back to the aquifers in 2,000 protected square miles of the Catskills. He opened NY2O in a water district pulling exclusively from that region and developed a filtering system, he says, to strip away any impurities while still retaining the minerals that give his water its flavor.

Slubski allowed his architect mother, Esther, just two years to design an award-winning bottle -- thick and indented so it can't roll -- and in 2013 NY20 entered the national premium water marketplace (premium brands cost a little more and generally originate from just one source; think Evian and Fiji and not Poland Spring and Dasani).

"There was not really a single American brand out there competing against all the foreign imports," Slubski said.

The toilets and water fountains in Greenburgh City Hall use the same water from the Catskill Forest Preserve NY2O pipes into its facility before filtering and bottling.

"I'd prefer Greenburgh water to Perrier," Greenburgh Town Supervisor Paul Feiner said.

Feiner had yet to hear of NY2O but said he loved the idea of finding his town's water sold around the world (particularly since NY2O must remain in the area to continue bottling its original recipe).

"We've won awards for our water quality and I'm really proud," Feiner said.

While much of Greenburgh showers in NY2O's source, machines perform Elias' proprietary filtering process to the same water, pouring the final product into 12 million bottles designed by Elias' mom with plans to quadruple that output in 2015. All this to bring the world some premium American bottled water in American plastic from the state of New York.

"When you travel to any other state," Slubski said, "you realize just how bad the water quality [is there]."

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