WNBA to market to LGBT community - New York News

WNBA to market to LGBT community

Posted: Updated:
By DOUG FEINBERG
AP Basketball Writer

NEW YORK (AP) - The WNBA is launching a campaign to market specifically to the gay, lesbian, bisexual and transgendered community.

It's the first league to design such a campaign. The marketing push begins with the launch of a website on Wednesday and the signature event will be a nationally televised "pride" game between Tulsa and Chicago on Sunday, June 22. The league also plans to work with advocacy groups to spread a message of inclusion.

WNBA President Laurel Richie says the league has been marketing to the community for awhile on a local level. The league looked internally at its fan base and determined that 25 percent of lesbians watch games on television.

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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