New Basketball Sneakers Aim To Reduce Injuries - New York News

New Basketball Sneakers Aim To Reduce Injuries

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Trenton, New Jersey (My9NJ) - Basketball is one of the most popular sports in the nation. With millions of people taking to the courts every year, injuries related to the sport are a concern amongst players and physicians alike.

A new shoe aims to significantly decrease the number of injuries on the court.

The shoe is called the Ektio Sneaker and was developed by New Jersey native and orthopedic-radiologist Dr. Barry Katz. The shoe is designed to give maximum ankle support to the wearer.

Ankle injuries have been noted as being the most common basketball related injury, with players having a 93% chance of injuring their ankles if they partake in the sport at any given level. Dr. Katz spoke about what inspired him to develop the shoes and how far he plans to take the product.

“I had a bunch of ankle sprains when I played and I saw a lot of people had them and I knew about the number of ankle sprains," Dr. Katz says.  "After going to medical school and doing what I do, I figured out what caused the ankle sprains and it’s really because people wear shoes and they land on uneven surfaces. I said, 'well if you can stop that shoe from rolling over, you can prevent the sprains.' So I got together with a couple other doctor friends, and we said lets come up with a basketball shoe that is good as any other basketball shoe in every other way. It looks good, it’s comfortable, it lets you perform well, but in addition, to come up with a shoe that prevents the ankle sprain."

The shoe industry is a highly competitive market and Katz may face resistance from sponsored players to wear his shoe.

"That's one of the challenges we have right now. So we’re trying to build this one customer at a time, one player at a time, one team at a time. We can't go to the top NBA guys. Even though I've put this on a lot of NBA guys and they love the shoe, at the end of the day it’s a business and their looking for endorsement dollars," Dr. Katz said.

Dr. Katz believes that an Ekito shoe has a lot of potential in the future.

"We want to build the company, and show the value on our own. I think once we really show nationally and globally that there is a lot of demand for this product, I think it will fall into place, and we’re looking into a bunch of different licensing opportunities to affiliate with companies with much better distribution than we have," Dr. Katz concluded.

Ekito shoes are currently available for purchase online at Ekito.com. The shoes currently range from $75 dollars to $130.


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