How the Internet is hurting consumers - New York News

How the Internet is hurting consumers

Updated:

By: Herb Scribner, Deseret News

Buyers are no longer making decisions the way they used to.

With the rise of the Internet and smartphones in so many pockets, the way people buy and find out about their products is shifting, multiple news reports suggest.

Smartphones and the Internet are disrupting the car sales business, for example, according to the Boston Globe. Recently, consumers have less of a need for a car sales rep to tell them about cars since they can grab the information easily on the Internet, the Globe reported.

“We're seeing this massive shift in how people shop, looking for answers in real time,” said Nick Gorton, co-founder of Seattle-based Carcode.me, which won a three-day competition for teams creating easy ways for people to sell cars. “The rise of the smartphone is particularly disruptive.”

But there's some agony that goes along with this. The Atlantic recently reported that by having smartphones and the Internet at their fingertips, consumers want to know more about the products they're buying. And sometimes that leaves them feeling empty-handed. Some consumers, called “maximizers” in The Atlantic piece, “want the best of everything, and they want to know they have the best of everything,” and are perfectionists, The Atlantic reported.

“The trouble with perfectionists is that, by wanting the best, they aspire to be perfectly rational consumers in a world where we all agree that's impossible,” The Atlantic said. “It's a recipe for dissatisfaction, way too much work, and even depression.”

And the Journal of Personality and Social Psychology recently published a study called “Maximizing Versus Satisficing: Happiness Is a Matter of Choice,” which looked at how people respond to buying certain products and what they looked for. Perfectionist buyers tend to lean with what will make them more socially acceptable, and are more “sensitive” to what their peers may think of their recent buy, the study found.

There are also the realistic buyers, the study said, who buy what they think will work the best for them and don't worry about the other products out there.

Buying in these two ways is only an option for consumers, though, and not necessarily the way things need to be for them. In fact, the economic system was built on the idea that consumers would have enough knowledge on their own accord to purchase products. But so many things over the years have blocked buyers from making these rational choices, The Atlantic said.

"For consumers, this means embracing the limitations of classical economics," The Atlantic said. "We don't know everything. We don't have everything. And that's okay. Pretending otherwise is, in fact, anything but rational."


Original Post

Copyright 2013 Deseret Digital Media, Inc.

  • Local NewsLocal NewsMore>>

  • Friday Night Live: August 29, 2014

    Friday Night Live: August 29, 2014

    Friday, August 29 2014 11:14 PM EDT2014-08-30 03:14:33 GMT

    This is Fox 5's Friday Night Live, a weekly celebration of the end of the work week. All summer long, the Fox 5 team brings you the latest in entertainment, nightlife, food, and music in our area. In this jam-packed episode: Electric Zoo Festival, Beth Shak, Richard Albrecht, Kathy Wakile, and Moses Laboy .

    This is Fox 5's Friday Night Live, a weekly celebration of the end of the work week. All summer long, the Fox 5 team brings you the latest in entertainment, nightlife, food, and music in our area. In this jam-packed episode: Electric Zoo Festival, Beth Shak, Richard Albrecht, Kathy Wakile, and Moses Laboy .


  • Cocktails with Moses Laboy

    Cocktails with Moses Laboy

    Friday, August 29 2014 10:49 PM EDT2014-08-30 02:49:46 GMT
    Mixologist Moses Laboy came to Friday Night Live to mix up some cocktails to get us started on the holiday weekend. Born and raised in Spanish Harlem, Laboy has mixed drinks at Red Rooster, Los Americanos, Le Colonial NYC, and elsewhere. He has served drinks to President Obama and President Clinton.
    Mixologist Moses Laboy came to Friday Night Live to mix up some cocktails to get us started on the holiday weekend. Born and raised in Spanish Harlem, Laboy has mixed drinks at Red Rooster, Los Americanos, Le Colonial NYC, and elsewhere. He has served drinks to President Obama and President Clinton.
  • Business is good at Coney Island

    Business is good at Coney Island

    Friday, August 29 2014 10:22 PM EDT2014-08-30 02:22:32 GMT
    From the brand-new Thunderbolt roller coaster to the world-famous boardwalk, tourists and business owners alike say Coney Island had a great ride of its own this summer. Toms Coney Island's general manager Vasilios Tourlokas says the mild summer impacted his boardwalk business in the best way possible: a 10 to 15 percent increase.
    From the brand-new Thunderbolt roller coaster to the world-famous boardwalk, tourists and business owners alike say Coney Island had a great ride of its own this summer. Toms Coney Island's general manager Vasilios Tourlokas says the mild summer impacted his boardwalk business in the best way possible: a 10 to 15 percent increase.
Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices