Women consume more social media, spend more time on smartphones, new study shows - New York News

Women consume more social media, spend more time on smartphones, new study shows

Updated:

By: Robynn Garfield, KSL

A recent study found women consume more social media than men, and this usage is occurring primarily on mobile devices.

Nielsen Media Research published its findings in a quarterly report on digital device consumption in the U.S.

“When looking at U.S. smartphone users, women win the battle of the sexes in terms of time spent on media via apps and the mobile Web,” The report states.

An estimated 89 percent of all smartphone use was done through mobile apps, the data show. Men on average spent 29 hours and 33 minutes on mobile apps per month, and women spent 30 hours and 58 minutes per month using apps.

Those numbers line up with a recent post from financesonline.com. Using data from the Pew Research and Burst Media, Finances Online found that more women consume social media than men. For instance, 76 percent of all women studied said they have a Facebook account, compared to 66 percent of men.

Out of the women surveyed for the study, 78 percent report they access social media through a mobile device, compared to 63 percent of men.

Overall, the report from Nielsen Media Research found that Americans spend an average of 11 hours per day of cumulative media consumption, according to Mashable.com. These sources include live TV, radio, smartphones, Internet on a desktop computer, gaming consoles and DVD and Blue Ray players.


Original Post

Copyright 2013 Deseret Digital Media, Inc.

  • Local NewsLocal NewsMore>>

  • Suffolk County jail warden is highest-paid muni worker in NY

    Suffolk County jail warden is highest-paid muni worker in NY

    Thursday, July 24 2014 6:48 PM EDT2014-07-24 22:48:14 GMT
    New York State NewsNew York State News
    The Empire Center for Public Policy reports 1,803 local government employees outside of New York City have been paid more than Gov. Andrew Cuomo's $179,000 salary in the past year. The report from the fiscally conservative group for the year ending March 31 shows 47 of the 50 highest-paid municipal employees working for police departments or sheriff's offices and each taking home more than $250,000.
    The Empire Center for Public Policy reports 1,803 local government employees outside of New York City have been paid more than Gov. Andrew Cuomo's $179,000 salary in the past year. The report from the fiscally conservative group for the year ending March 31 shows 47 of the 50 highest-paid municipal employees working for police departments or sheriff's offices and each taking home more than $250,000.
  • Manhattan nursery school's sanitizing machine keeps air clean

    Manhattan nursery school's sanitizing machine keeps air clean

    Thursday, July 24 2014 6:47 PM EDT2014-07-24 22:47:17 GMT
    All of us feel the same way about "cooties": Eww. At the Goddard School on the Upper West Side, a high-tech machine is keeping "cooties" out of the classroom. "This is the latest and then most effective sanitization method available today," says Bill Swan, the owner of the Goddard School. He purchased the ZONO Sanitech for his school about six months ago. The machine is the size of a double refrigerator and uses oxygen to kill viruses and bacteria.
    All of us feel the same way about "cooties": Eww. At the Goddard School on the Upper West Side, a high-tech machine is keeping "cooties" out of the classroom. "This is the latest and then most effective sanitization method available today," says Bill Swan, the owner of the Goddard School. He purchased the ZONO Sanitech for his school about six months ago. The machine is the size of a double refrigerator and uses oxygen to kill viruses and bacteria.
  • NYC's pickup basketball games moving indoors

    NYC's pickup basketball games moving indoors

    Thursday, July 24 2014 5:54 PM EDT2014-07-24 21:54:18 GMT
    Believe it or not this, some say New York's outdoor basketball courts are a dying entity. Even Rucker Park in Harlem -- where Dr. J and countless others honed their skills -- used to be standing room only all times of the day. Now there's plenty of room to stand on most days.Basketball programs like one at Chelsea Piers are gaining popularity. That means the place to hoop it up for many appears to be indoors.
    Believe it or not this, some say New York's outdoor basketball courts are a dying entity. Even Rucker Park in Harlem -- where Dr. J and countless others honed their skills -- used to be standing room only all times of the day. Now there's plenty of room to stand on most days.Basketball programs like one at Chelsea Piers are gaining popularity. That means the place to hoop it up for many appears to be indoors.
Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices