Shinola ad in 'Vogue' magazine shines spotlight on Detroit - New York News

Shinola ad in 'Vogue' magazine shines spotlight on Detroit

Posted: Updated:
Inside Shinola Inside Shinola
DETROIT, Mich. (WJBK) -

A five-page spread featured in the March issue of "Vogue" magazine shines a spotlight on luxury watchmaker Shinola and its home-base, Detroit.

The ad is in the center of the magazine and calls Detroit, "The city that continues to call the world's bluff." It features some familiar faces and sights, such as the popular Cliff Bells bar and singer Melvin Davis.

"We're really excited to show the community we're in and the people that inspire us, and that's the city of Detroit and we're really proud to be here," says Daniel Caudill, Shinola Creative Director.

Shinola appears to have a greater mission than making luxury watches, leather goods and bikes. They're also determined to shine a positive light on Detroit.

Art educator Tombi Stewart also appears in the ad along with her heartfelt quote:

"Detroit is magical. It's a little bit of everything. It's contemporary. It's vintage. It's artsy. It's rock 'n' roll. Sometimes pretty, sometimes gritty. It's musical. It's uplifting. It's my city and I love it."

"The feedback has been amazing. We're over the moon about how it's been received from, you know, not just locally but internationally," says Caudill.

Shinola has already run ads in "The New York Times" and "The Wall Street Journal" and they say people should watch for more ads to come as they continue to be a bright spot in the Motor City.

  • Download the FOX 2 Apps


  • FOX 2 News Five-Day Forecast
  • Local NewsLocal NewsMore>>

  • Blaze engulfs commercial building in NJ

    Blaze engulfs commercial building in NJ

    Wednesday, July 23 2014 11:29 AM EDT2014-07-23 15:29:00 GMT
    A two-alarm fire broke out in a commercial building in New Jersey on Tuesday. The fire erupted on Bergen Boulevard and 12th Street in Palisades Park. SkyFoxHD was over the scene as heavy smoke poured out from the building. It is not clear what sparked the fire. No injuries were reported.
    A two-alarm fire broke out in a commercial building in New Jersey on Tuesday. The fire erupted on Bergen Boulevard and 12th Street in Palisades Park. SkyFoxHD was over the scene as heavy smoke poured out from the building. It is not clear what sparked the fire. No injuries were reported.

  • Is NYC the most unhappy city in America?

    Is NYC the most unhappy city in America?

    Wednesday, July 23 2014 10:29 AM EDT2014-07-23 14:29:16 GMT
    When researchers in Canada and Harvard University examined the results of a survey that asked “In general, how satisfied are you with your life?” they found that New York City is the unhappiest city in the country. The data compiled by the Centers for Disease Control and Prevention found that Pittsburgh, Louisville, Milwaukee and Detroit round out the list.
    When researchers in Canada and Harvard University examined the results of a survey that asked “In general, how satisfied are you with your life?” they found that New York City is the unhappiest city in the country. The data compiled by the Centers for Disease Control and Prevention found that Pittsburgh, Louisville, Milwaukee and Detroit round out the list.
  • Two babies get herpes during ritual circumcision

    Two babies get herpes during ritual circumcision

    Wednesday, July 23 2014 9:19 AM EDT2014-07-23 13:19:03 GMT
    The New York City Department of Health has issued an alert after two babies were diagnosed with neonatal herpes this month after undergoing a ritual Jewish circumcision called metzitzah b'peh.  In this type of circumcision the mohel sucks blood directly from the infant's cut penis.  The infants need to be hospitalized and treated with intravenous acyclovir.
    The New York City Department of Health has issued an alert after two babies were diagnosed with neonatal herpes this month after undergoing a ritual Jewish circumcision called metzitzah b'peh.  In this type of circumcision the mohel sucks blood directly from the infant's cut penis.  The infants need to be hospitalized and treated with intravenous acyclovir.
Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices