Help with hair color now comes online - New York News

Help with hair color now comes online

Posted: Updated:
TAMPA (FOX 13) -

Imagine hair color in a bottle made just for you -- and the bottle even has your name on it.

It's a new trend in hair color called eSalon.

"What we're giving people that color their hair at home is the same custom-blended formulations that professional stylists give to their clients at the salon, for a fraction of the cost," said Francisco Gimenez, CEO and co-founder of eSalon.

If you've ever colored your hair at the salon, you know it can cost a lot of money.

"Instead of paying $100, $150, you're paying only $20," Gimenez explained.

Twenty bucks for customized color -- that's the marketing pitch for this new revolution in hair color. The website allows you to consult professional hair colorists from the convenience of your computer.

"We ask questions about your natural hair color, your dyed color, how much gray you have, how often your color your hair, what type of hair texture you have," Gimenez continued.

You can pick your desired color and you can get a clear idea of how it should look. You can also upload a photo of yourself to give the color consultant a better idea of what you look like. The kits are custom created just for you, and delivered right to your home.

"It's amazing. It's so easy. It's idiot-proof," said Lauri Slater.

The 49-year-old tried the product after bad luck trying to cover her grays with other take-home kits and visits to the salon.

"I had almost gone blonde, and so I tried to go to a salon to correct that color and it was an absolute disaster," she said.

However, with eSalon's customized color, she found an easy, affordable solution she was looking for.

"I was pretty stoked. I was like, this is easy, it works and it doesn't smell and it didn't drip all over my bathroom, and it was amazing!" Lauri exclaimed.

Those results add up to big profits for eSalon. The company says it has shipped out more than 500,000 formulations since it started in 2010, tripling its volume every year.

However, even they admit that not everyone's happy about the growing trend.

"We're getting complaints from stylists that don't like what we do. But at the end of the day, we're seeing the best interest of the clients and that's what we're here for," Gimenez said, adding that their goal isn't to put hair salons out of business.

He added that the only real consumer complaints they get are from folks who don't follow instructions. However, Lauri Slater says those directions are simple and it's revolutionized the way she dyes her hair.

"It's magic, it just comes to my door and I love that," she says.

eSalon is also working on making some take-home highlighting kits in the near future.

  • Local NewsLocal NewsMore>>

  • GIRLTALK #takeover

    Angela Simmons reaches out

    Angela Simmons reaches out

    Wednesday, August 27 2014 7:09 PM EDT2014-08-27 23:09:20 GMT
    The Boys and Girls Club of Newark seems like the last place you'd expect to find the daughter of hip hop royalty. But when it comes to inspiring young girls, Angela Simmons, daughter of Rev. Run of Run DMC, believes in the old adage "each one, teach one." While it may seem like she had a silver spoon in her mouth, she knows the importance of giving back.
    The Boys and Girls Club of Newark seems like the last place you'd expect to find the daughter of hip hop royalty. But when it comes to inspiring young girls, Angela Simmons, daughter of Rev. Run of Run DMC, believes in the old adage "each one, teach one." While it may seem like she had a silver spoon in her mouth, she knows the importance of giving back.
  • NYSE rings bell for pediatric cancer awareness

    NYSE rings bell for pediatric cancer awareness

    Wednesday, August 27 2014 7:00 PM EDT2014-08-27 23:00:54 GMT
    On Wednesday, the world famous New York Stock Exchange closing bell rang in honor of pediatric cancer awareness. The Loccisano family says their beloved Frankie heard the bell all the way up in heaven. Frankie's grandmother says she is convinced of it. Camille Loccisano, Frankie's mother, is the executive director of Frankie's Mission, a nonprofit pediatric cancer foundation named in her son's honor.
    On Wednesday, the world famous New York Stock Exchange closing bell rang in honor of pediatric cancer awareness. The Loccisano family says their beloved Frankie heard the bell all the way up in heaven. Frankie's grandmother says she is convinced of it. Camille Loccisano, Frankie's mother, is the executive director of Frankie's Mission, a nonprofit pediatric cancer foundation named in her son's honor.
  • Metro-North safety practices faulted

    Metro-North safety practices faulted

    Wednesday, August 27 2014 6:07 PM EDT2014-08-27 22:07:45 GMT
    The Metro-North Railroad has sacrificed safety for on-time performance, according to a report released Wednesday by a Metropolitan Transportation Authority panel. The report echoes an assessment conducted this year by the Federal Railroad Administration, which investigated after a string of Metro-North accidents including a December 2013 derailment that killed four riders in the Bronx.
    The Metro-North Railroad has sacrificed safety for on-time performance, according to a report released Wednesday by a Metropolitan Transportation Authority panel. The report echoes an assessment conducted this year by the Federal Railroad Administration, which investigated after a string of Metro-North accidents including a December 2013 derailment that killed four riders in the Bronx.
Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices