'Mompreneurs' showcase their inventions at Toy Fair - New York News

'Mompreneurs' showcase their inventions at Toy Fair

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The Toy Fair at the Javits Center has a ton of fun stuff to do. But we wanted to get down to business and find out how entrepreneurs made their ideas a reality.

Alison Brush-Stern was walking to the beach in Amagansset with three kids under her arm and realized she forgot the buckets and shovels. That's when Collapse-A-Pail was born.

"As I sat there I remembered my mom had a fold-able plastic cup she would pop up and down in department stores whenever she wanted a drink," Brush-Stern says. "I said that's what I needed, a fold-able packable beach pail!"

Wendy Lasater came up with her business idea when her daughter was going through her monster stage.

"I decided to write her a story, and I took it upon myself to make a Monster Eater," she says. "It's his job to stay up all night and protect her."

Marcia Haut, a therapist, invented the SmartNoggin, which is a learning tool for babies.

All of these "mompreneurs" say the Internet took their business ideas to the next level.

"I did a lot of Google searches we found an excellent developer," Haut says.

Brush-Stern says: "I literally Googled everything, logo designers, to a mechanical drawing."

They suggest assembling the right team and then getting the concept patented to protect your idea and make sure no one else uses your logo and name for a small business. Then you can show off your idea.

Linda Parry, the creator of CanN'Ball, says it doesn't take a lot of cash to get an idea up and running.

"You can start with a concept, bring it to the market and if they adopt it then you can move forward with production costs," she says.

These are just some tips from the pros if you want to make some money off your next big idea.

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