Trend: Women going bra-less - New York News

Trend: Women going bra-less

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NEW YORK (MYFOXNY) -

Instead of saying 'I must increase my bust,’ some are saying forget the bra all together.

Rihanna does it.  Kim Kardashian has done it for years.  Gwyneth Paltrow is doing it too.

We're not talking about just doing it when you're rushing to the grocery store to grab some milk for your morning coffee.

Stars now more than ever are showing up without any of ‘that’ kind of support on the red carpet.

Glamour Magazine Fashion Editor, Rajni Jacque, calls it is a trend.

“A very sexy feminine this is who I am type of trend” Raini said.  “Often what we see at celebrity studded events rubs off on regular people like you and me.”

At Linda’s Bra Salon in Murray Hill, where sizes go up to N, sales are actually on the rise.

Kim Caldwell, the Marketing Director for Linda’s, says most women wear a bra every single day and she believes they should.

She says the number one complaint from women is their bra feels uncomfortable.

“So rather than just taking it off, maybe you need a new one, in a different size” Caldwell said.

Experts say bras not only make you look thinner they can help with posture as well.

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