Graffiti on Gap ad sparks controversy, response from Gap - New York News

Graffiti on Gap ad sparks controversy, response from Gap

Updated:

By: Amanda Taylor, Deseret News

Adding your own personal flair to subway art is not uncommon: graffiti abounds in the tunnels of New York, Los Angeles, Washington and elsewhere. But it's rare that someone's addition to an ad or poster in the underground causes a commercial and cultural reaction like this one.

Gap ads that are part of the company's "Make Love" holiday campaign starring actor and jewelry designer Waris Ahluwalia and filmmaker Quentin Jones were defaced with several racist comments against Muslims.

"It featured a female model and a man wearing the distinctive turban of the Sikh religion," an article in the New York Times said. "Someone had defaced the advertisement, crossing out the word 'Love' and replacing it with 'Bombs!' Another line of graffiti scrawled underneath, in a different hand, read: 'Please Stop Driving Taxis!' ”

Photographer Robert Gerhardt told The New York Times, “It was anti-Muslim graffiti on a man who is clearly Sikh but was being confused as a Muslim. Hatred doesn't ever seem to go away.” Gerhardt has made a study of Muslims in America, and posted a photo of the graffiti on his personal Facebook and Instagram pages.

Senior editor of The Islamic Monthly, Arsala Iftikhar, then reposted the photo, alerting Gap to the issue via Twitter, a story in the New York Daily News said. The clothing company responded immediately.

"Hi there," the tweet said. "Thanks for informing us. Can you please follow & DM us? We'd like to know the location of this."

They then put Ahluwalia and Jones in the top spot as their cover images on Twitter and Facebook.

Iftikhar responded at The Daily Beast, saying, "Companies like Gap are doing a great job forging a path for minority and under-represented fashion models (like Waris Ahluwahlia above) who do not conveniently fit into our traditional American notions of beauty and actually challenge how we have superficially defined those terms since our country's existence."

“Gap is a brand that celebrates inclusion and diversity," Gap told the Daily News. "Our customers and employees are of many different ethnicities, faiths, and lifestyles and we support them all."

The company also told the Daily News they will be replacing the damaged images. Unfortunately, vandalism of the ads has occurred in other locations, and on other photos in the campaign.

Other public figures featured in Gap's "Make Love" holiday ad campaign include Tony Bennett, Connie Britton, Cyndi Lauper, Billy Porter, Q-Tip and Lisa Ling.


Original Post

Copyright 2013 Deseret Digital Media, Inc.

  • Local NewsLocal NewsMore>>

  • Mom: 4-year-old banned from doughnut shop

    Mom: 4-year-old banned from doughnut shop

    Thursday, July 24 2014 3:05 PM EDT2014-07-24 19:05:13 GMT
    4-year-old Justin Otero is a curious guy, but his curiosity got him into some trouble at his local Connecticut doughnut shop.
    4-year-old Justin Otero is a curious guy, but his curiosity got him into some trouble at his local Connecticut doughnut shop.
  • Ex-Sen. Lieberman to teach at Yeshiva University

    Ex-Sen. Lieberman to teach at Yeshiva University

    Thursday, July 24 2014 2:56 PM EDT2014-07-24 18:56:06 GMT
    Former U.S. Sen. Joseph Lieberman has been appointed a professor at Yeshiva University for the coming school year. The private university in New York City named him the Joseph Lieberman Chair in Public Policy and Public Service. He'll teach an undergraduate course and give three public lectures on topics ranging from Judaism and public service to the Middle East.
    Former U.S. Sen. Joseph Lieberman has been appointed a professor at Yeshiva University for the coming school year. The private university in New York City named him the Joseph Lieberman Chair in Public Policy and Public Service. He'll teach an undergraduate course and give three public lectures on topics ranging from Judaism and public service to the Middle East.
  • Dunkin' Donuts cashiers will try to 'upsell' you in the afternoon

    Dunkin' Donuts cashiers will try to 'upsell' you in the afternoon

    Thursday, July 24 2014 2:30 PM EDT2014-07-24 18:30:38 GMT
    Dunkin' Donuts handout photoDunkin' Donuts handout photo
    If an iced coffee from Dunkin' Donuts is part of your afternoon routine, expect a nudge to buy a cookie or doughnut you didn't plan on. Dunkin' Brands CEO Nigel Travis said in a phone interview Thursday that the company is pushing to get its cashiers to "upsell" to afternoon customers. It's part of an effort to increase sales after stores have emptied out after the morning rush.
    If an iced coffee from Dunkin' Donuts is part of your afternoon routine, expect a nudge to buy a cookie or doughnut you didn't plan on. Dunkin' Brands CEO Nigel Travis said in a phone interview Thursday that the company is pushing to get its cashiers to "upsell" to afternoon customers. It's part of an effort to increase sales after stores have emptied out after the morning rush.
Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices