Retailers tracking shoppers inside stores - New York News

Retailers tracking shoppers inside stores

Posted: Updated:
NEW YORK (MYFOXNY) -

It's a brave new world -- and kind of a creepy one when it comes to shopping. Some retailers are using some pretty sophisticated technology to improve marketing, staffing and store layout. Some stores track cell phone signals to spot return customers. Others have even started using facial recognition.

Nordstorm took heat from shoppers last fall when it began testing new technology to track cell phones.

Aaron Messing, an information privacy attorney, says privacy issues arise when people don't know if they're being tracked.

Hugo Boss has started using heat sensors to place premium products. So basically, where the most people are gathered in the store, top products will be placed there.

I went into the Hugo Boss on Broadway and Prince Street. The folks who work there came up to me and asked if I needed help, but not because they tracked my cell phone, or body heat, but because they saw the camera recording me out front.

Other than that, I didn't find any stores tracking me on the street.

But I do get emails from stores, or places I often shop, like Amazon.com. No facial recognition, just return customer recognition. And that's fine with me.

  • Local NewsLocal NewsMore>>

  • Cops: 73-year-old man shoots neighbor in dispute

    Cops: 73-year-old man shoots neighbor in dispute

    Monday, April 21 2014 7:37 AM EDT2014-04-21 11:37:28 GMT
    A 73-year-old Connecticut man will be appearing before a state judge after being charged with shooting his neighbor three times during an argument on Easter morning.
    A 73-year-old Connecticut man will be appearing before a state judge after being charged with shooting his neighbor three times during an argument on Easter morning.
  • Brand names in NY standardized tests vex parents

    Brand names in NY standardized tests vex parents

    Monday, April 21 2014 6:43 AM EDT2014-04-21 10:43:41 GMT
    "Just Do It" has been a familiar Nike slogan for years, but now parents are wondering what it was doing on some of New York's Common Core standardized English tests.
    "Just Do It" has been a familiar Nike slogan for years, but now parents are wondering what it was doing on some of New York's Common Core standardized English tests.
  • Skydiver dies after crashing into NJ backyard

    Skydiver dies after crashing into NJ backyard

    Monday, April 21 2014 6:10 AM EDT2014-04-21 10:10:41 GMT
    New Jersey NewsNew Jersey News
    A 49-year-old sky diver from Brooklyn died after crashing into the backyard of a home in New Jersey. According to officials, Arkady Shenker wore a specialized parachute during the jump. Shenker was known to be an experienced skydiver who had more than 300 jumps under his belt.
    A 49-year-old sky diver from Brooklyn died after crashing into the backyard of a home in New Jersey. According to officials, Arkady Shenker wore a specialized parachute during the jump. Shenker was known to be an experienced skydiver who had more than 300 jumps under his belt.
Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices