Wall Street and the Super Bowl - New York News

Wall Street and the Super Bowl

Posted: Updated:
NEW YORK (MYFOXNY) -

While tourists from around the world stop to smile with the world famous Broadway Bull, it's the NY/NJ Super Bowl Host Committee smiling, knowing this year's big game will be played so close to Wall Street.

"If you look at our roster of host sponsors it's a who's who of financial services companies," said Al Kelly, the former president of American Express who now runs the Super Bowl Host Committee.

Some marketing experts say he made a very smart business decision this year. Unlike Bud Light or Hertz Rental Car, which are exclusive sponsors (the only beer and rental car name you'll see), Kelly decided not to limit the number of financial services companies that can be host sponsors.

"We are blessed in this region to have great corporate citizens in New Jersey and New York," he said. "In particular certainly the financial services sector has been huge players."

This will be Frank Vuono's 29th Super Bowl in a row. He used to work for the NFL. Now the Princeton grad runs 16W, one of the most successful sports marketing firms in the world.

"They didn't designate one exclusive financial services company as a sponsor," Vuono said. "They opened up the category to many, and they were able to do a great job to bring in, I believe it's 13 or 14 financial services companies into the fold."

Vuono said big-money firms from Goldman Sachs to Bank of America to the New York Stock Exchange cannot take a chance missing out.

"This is the highest profile, it's in everyone's backyard," Vuono said. "Some will absolutely be there because they can't afford not to be and they want to be perceived as the blue chip, the highest echelon of the investment banking world."

So, what is the economic impact of having the Super Bowl here in the financial epicenter of the world? Well last year, the host committee in New Orleans raised $16 million. This year the committee in New York and New Jersey is expected to raise $60 million.

"It's reached a peak already," Vuono said. "It's going to be, if you're not in it, you're going to be embarrassed to not be there."

That gives a whole new meaning to being there "at any cost."

CLICK HERE FOR FOX 5'S COVERAGE

  • Local NewsLocal NewsMore>>

  • Another company to give family free cruise

    Family of 5-year-old with cancer upset with cruise line

    Family of 5-year-old with cancer upset with cruise line

    Friday, July 25 2014 6:52 PM EDT2014-07-25 22:52:08 GMT
    A Long Island family is upset that a cruise line won't accommodate them after their 5-year-old son had to have emergency surgery for cancer. Nicolas Colucci and the rest of his family was supposed to go on a cruise on the Norwegian Breakaway. They did not buy travel insurance, so Norwegian says they cannot rebook the cruise so close to departure. The CEO of a rival cruise line saw their story and reached out to the Colucci family to offer them a free cruise.
    A Long Island family is upset that a cruise line won't accommodate them after their 5-year-old son had to have emergency surgery for cancer. Nicolas Colucci and the rest of his family was supposed to go on a cruise on the Norwegian Breakaway. They did not buy travel insurance, so Norwegian says they cannot rebook the cruise so close to departure. The CEO of a rival cruise line saw their story and reached out to the Colucci family to offer them a free cruise.
  • Hudson River Sloop Clearwater

    Pete Seeger's environmental legacy lives on

    Pete Seeger's environmental legacy lives on

    Friday, July 25 2014 6:16 PM EDT2014-07-25 22:16:30 GMT
    American folk singer and activist Pete Seeger's passion for music and the environment embodied who he was every single day of his life. In 1966, Seeger co-founded the organization Hudson River Sloop Clearwater. Ever since, Seeger's 106-foot-long sloop, Clearwater, has been sailing up and down the Hudson River to educate and inspire children to protect the environment.
    American folk singer and activist Pete Seeger's passion for music and the environment embodied who he was every single day of his life. In 1966, Seeger co-founded the organization Hudson River Sloop Clearwater. Ever since, Seeger's 106-foot-long sloop, Clearwater, has been sailing up and down the Hudson River to educate and inspire children to protect the environment.
  • Eric Garner's family seeks federal probe of police custody death

    Eric Garner's family seeks federal probe of police custody death

    Friday, July 25 2014 5:46 PM EDT2014-07-25 21:46:48 GMT
    Family members of a man who died in police custody, the Rev. Al Sharpton and others met with federal prosecutors Friday to press for an investigation into the death. An amateur video shows a plainclothes police officer placing Garner in what appears be a chokehold last week while arresting him on Staten Island. The 43-year-old Garner can be heard gasping, "I can't breathe!" Chokeholds are banned under New York Police Department policy.
    Family members of a man who died in police custody, the Rev. Al Sharpton and others met with federal prosecutors Friday to press for an investigation into the death. An amateur video shows a plainclothes police officer placing Garner in what appears be a chokehold last week while arresting him on Staten Island. The 43-year-old Garner can be heard gasping, "I can't breathe!" Chokeholds are banned under New York Police Department policy.
Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices