Wall Street and the Super Bowl - New York News

Wall Street and the Super Bowl

Posted: Updated:
NEW YORK (MYFOXNY) -

While tourists from around the world stop to smile with the world famous Broadway Bull, it's the NY/NJ Super Bowl Host Committee smiling, knowing this year's big game will be played so close to Wall Street.

"If you look at our roster of host sponsors it's a who's who of financial services companies," said Al Kelly, the former president of American Express who now runs the Super Bowl Host Committee.

Some marketing experts say he made a very smart business decision this year. Unlike Bud Light or Hertz Rental Car, which are exclusive sponsors (the only beer and rental car name you'll see), Kelly decided not to limit the number of financial services companies that can be host sponsors.

"We are blessed in this region to have great corporate citizens in New Jersey and New York," he said. "In particular certainly the financial services sector has been huge players."

This will be Frank Vuono's 29th Super Bowl in a row. He used to work for the NFL. Now the Princeton grad runs 16W, one of the most successful sports marketing firms in the world.

"They didn't designate one exclusive financial services company as a sponsor," Vuono said. "They opened up the category to many, and they were able to do a great job to bring in, I believe it's 13 or 14 financial services companies into the fold."

Vuono said big-money firms from Goldman Sachs to Bank of America to the New York Stock Exchange cannot take a chance missing out.

"This is the highest profile, it's in everyone's backyard," Vuono said. "Some will absolutely be there because they can't afford not to be and they want to be perceived as the blue chip, the highest echelon of the investment banking world."

So, what is the economic impact of having the Super Bowl here in the financial epicenter of the world? Well last year, the host committee in New Orleans raised $16 million. This year the committee in New York and New Jersey is expected to raise $60 million.

"It's reached a peak already," Vuono said. "It's going to be, if you're not in it, you're going to be embarrassed to not be there."

That gives a whole new meaning to being there "at any cost."

CLICK HERE FOR FOX 5'S COVERAGE

  • Local NewsLocal NewsMore>>

  • Community celebrates renovated Queens Library branch damaged by Sandy

    Community celebrates renovated Queens Library branch damaged by Sandy

    Friday, April 18 2014 4:57 PM EDT2014-04-18 20:57:15 GMT
    It's been nearly a year and a half since Superstorm Sandy tore through the Queens Library Arverne branch in the Rockaways. Now it is back in business.Sandy left behind 4 feet of water. A massive renovation -- gutting, cleaning, repainting, rewiring -- was needed to get everything back up to speed. The library, which reopened March 18, is a vital part of the community.
    It's been nearly a year and a half since Superstorm Sandy tore through the Queens Library Arverne branch in the Rockaways. Now it is back in business.Sandy left behind 4 feet of water. A massive renovation -- gutting, cleaning, repainting, rewiring -- was needed to get everything back up to speed. The library, which reopened March 18, is a vital part of the community.
  • NYPD identifies woman wanted for baby snatch attempt

    NYPD: Woman tried to snatch baby in stroller

    Friday, April 18 2014 4:36 PM EDT2014-04-18 20:36:31 GMT
    Police want to question a woman who tried to push a stroller with a baby inside away from a nanny in Chelsea. The incident occurred on 8th Ave. and 17th St. at about 4 p.m. on Thursday. The 8-month-old baby was not harmed. People who were in the area jumped in to stop the woman before she took off southbound on 8th Ave., according to police. A sketch was released on Friday of the suspect.

    Police are looking for a woman who tried to push a stroller with a baby inside away from a nanny in Chelsea. Police have identified the suspect as Tara Anne McDonald, 46. The attempted kidnapping occurred on 8th Ave. and 17th St. at about 3:45 p.m. on Thursday, police said. People who were in the area jumped in to stop McDonald before she took off southbound on 8th Ave., according to police.


  • Basil farm ready to switch to marijuana

    Basil farm ready to switch to marijuana

    Friday, April 18 2014 4:11 PM EDT2014-04-18 20:11:50 GMT
    Basil plants grow on a New Jersey farm, but the facility could be turned into a five-acre medical marijuana greenhouse with only 48 hours' notice. The hoses from the state-of-the-art Dutch hydroponic system are watering flowers now, but with a few minor adjustments could just as easily grow marijuana plants for medicinal cannabis. The only reason it's not happening now is because the company is publicly traded and subject to federal law.
    Basil plants grow on a New Jersey farm, but the facility could be turned into a five-acre medical marijuana greenhouse with only 48 hours' notice. The hoses from the state-of-the-art Dutch hydroponic system are watering flowers now, but with a few minor adjustments could just as easily grow marijuana plants for medicinal cannabis. The only reason it's not happening now is because the company is publicly traded and subject to federal law.
Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices