Chris Brown to launch line of Sprayground backpacks - New York News

Celebrity branding

Chris Brown to launch line of Sprayground backpacks

Posted: Updated:
NEW YORK (MYFOXNY) -

Endorsements can make millions of dollars for celebrities, but if their image takes a dive, usually their profits do too.

Celebrity endorsements are big business: Britney Spears remains relevant and rich from mass market perfume sales. Diddy boosted his fortune by helping build the vodka brand Ciroc.

We've learned one of the most talented but troubled superstars in the world is getting into this game: Chris Brown. We have exclusive video of how Brown set it all up on a secret trip to New York, right before he went into rehab. Brown has joined forces with New York-based backpack company Sprayground to create his own designs.

Sprayground owner David Ben David showed Fox 5 some of the bags he designed with Chris. He said there is more to him than meets the eye.

We've learned before brown went to rehab in late October, he shot a promotional video in a California desert.

But some wonder if Brown's domestic violence assault charge and his continuing bad boy image might turn off buyers.

Ted Kingsbery of shark branding said it has some impact, but not much.

David said the backpacks feature special interiors and compartments and there is even one that matches brown's Lamborghini.

Kingsbery said he sees dollar signs in the future even if he is in rehab.

The bags will sell for about $100 each and be available in stores next week.

Kingsbery said that at this point, the only thing that could go wrong is that they won't have enough to meet demand.

  • Manhattan NewsManhattan NewsMore>>

  • Almost all NYC pre-K centers ready

    Almost all NYC pre-K centers ready

    Friday, August 22 2014 7:48 PM EDT2014-08-22 23:48:37 GMT
    Nearly all 1,100 facilities providing services in the city's new universal pre-kindergarten program are ready to open on time after passing health and safety inspections. City officials said Friday they expect the eight remaining pre-K schools to remedy violations by Sept. 4's opening day. If they don't, affected children will be temporarily enrolled in other facilities.
    Nearly all 1,100 facilities providing services in the city's new universal pre-kindergarten program are ready to open on time after passing health and safety inspections. City officials said Friday they expect the eight remaining pre-K schools to remedy violations by Sept. 4's opening day. If they don't, affected children will be temporarily enrolled in other facilities.
  • Mark David Chapman

    John Lennon's killer denied parole again

    John Lennon's killer denied parole again

    Friday, August 22 2014 4:10 PM EDT2014-08-22 20:10:09 GMT
    John Lennon's killer was denied release from prison in his eighth appearance before a parole board, New York corrections officials said Friday. The decision on Mark David Chapman by a three-member board came after a hearing Wednesday, the state Department of Corrections said. Chapman fired five shots on Dec. 8, 1980, outside the Dakota apartment house where Lennon lived on Manhattan's Upper West Side, hitting the ex-Beatle four times.
    John Lennon's killer was denied release from prison in his eighth appearance before a parole board, New York corrections officials said Friday. The decision on Mark David Chapman by a three-member board came after a hearing Wednesday, the state Department of Corrections said. Chapman fired five shots on Dec. 8, 1980, outside the Dakota apartment house where Lennon lived on Manhattan's Upper West Side, hitting the ex-Beatle four times.
  • Official: NYPD body cameras are 'win-win'

    Official: NYPD body cameras are 'win-win'

    Thursday, August 21 2014 9:02 PM EDT2014-08-22 01:02:35 GMT
    Public Advocate Letitia James says a 3-ounce camera, if used correctly, could be a key tool in improving community and police relations. She showed off one of the cameras she believes NYPD patrol officers need to be wearing. She said that the cameras would be a "win-win" for the public, transparency, police accountability improving police community relations, reducing civil liability.
    Public Advocate Letitia James says a 3-ounce camera, if used correctly, could be a key tool in improving community and police relations. She showed off one of the cameras she believes NYPD patrol officers need to be wearing. She said that the cameras would be a "win-win" for the public, transparency, police accountability improving police community relations, reducing civil liability.
Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices