Expect Obamacare to be popping up in some of your favorite TV shows.
A private foundation called The California Endowment just provided $500,000 to TV writers and producers to have information about the Affordable Care Act stitched into plot lines.
The goal is to encourage Americans, especially the young and healthy, to enroll in a health insurance plan.
University of Southern California's Norman Lear Center received the grant. The Norman Lear Center is a multidisciplinary research and public policy center exploring implications of the convergence of entertainment, commerce and society.
Because the grant is so recent, no specific TV shows have been targeted yet, and no plot lines have been written.
Martin Kaplan of the Norman Lear Center said "We know from research that when people watch entertainment television, even if they know it's fiction, they tend to believe that the factual stuff is actually factual."
California Republican strategist Jonathan Wilcox has taught a politics and celebrity course at USC, and believes the narrative TV promotion will not have an effect on the public.
"This is an attempt to use entertainment pop culture to fix a political challenge," he said. "It will be received as a partisan political message, no matter how cleverly it's delivered."
Freezing rain changes to rain through the rest of the morning. Many driving challenges. We gradually change to all rain through about noon. Sun makes a brief appearance later on. High in the lower 40s today.
One more wintry system is set to move through our area tomorrow morning. We could get about an inch of snow in Philly...a bit more to our south.
The New York City Police Department is asking for the public's assistance in locating Jeremiah Behling. He was reported missing on December 7, 2013 from within the confines of the 46th Precinct. Jeremiah is a 14 year old Black male, 5'11", 170 pounds, last seen in the vicinity of 310 West 128th Street, in the Bronx.