Hollywood To Include Obamacare In TV Plots - New York News

Hollywood To Include Obamacare In TV Plots

Posted: Updated:

Expect Obamacare to be popping up in some of your favorite TV shows.

A private foundation called The California Endowment just provided $500,000 to TV writers and producers to have information about the Affordable Care Act stitched into plot lines.

The goal is to encourage Americans, especially the young and healthy, to enroll in a health insurance plan.

University of Southern California's Norman Lear Center received the grant. The Norman Lear Center is a multidisciplinary research and public policy center exploring implications of the convergence of entertainment, commerce and society.

Because the grant is so recent, no specific TV shows have been targeted yet, and no plot lines have been written.

Martin Kaplan of the Norman Lear Center said "We know from research that when people watch entertainment television, even if they know it's fiction, they tend to believe that the factual stuff is actually factual."

California Republican strategist Jonathan Wilcox has taught a politics and celebrity course at USC, and believes the narrative TV promotion will not have an effect on the public.

"This is an attempt to use entertainment pop culture to fix a political challenge," he said. "It will be received as a partisan political message, no matter how cleverly it's delivered."

  • Local NewsMore>>

  • Obama Faces Criticism For Lack Of Strategy Countering ISIS

    Obama Faces Criticism For Lack Of Strategy Countering ISIS

    Monday, September 1 2014 9:49 AM EDT2014-09-01 13:49:53 GMT

    There may finally be some good news in the war against ISIS: Government forces have retaken a town in northern Iraq.

    There may finally be some good news in the war against ISIS: Government forces have retaken a town in northern Iraq.

  • Roxborough Fire Destroys Family-Owned Dry-Cleaning Business

    Roxborough Fire Destroys Family-Owned Dry-Cleaning Business

    Monday, September 1 2014 8:39 AM EDT2014-09-01 12:39:24 GMT

    A fire destroys a family-owned business early Monday morning in the Roxborough section of the city.

    A fire destroys a family-owned business early Monday morning in the Roxborough section of the city.

  • Revel Hotel Casino Begins 2-Day Shutdown

    Revel Hotel Casino Begins 2-Day Shutdown

    Monday, September 1 2014 8:15 AM EDT2014-09-01 12:15:23 GMT

    It is the beginning of the end for Atlantic City's Revel Hotel and Casino. The hotel shuts down Monday morning, and early Tuesday the casino will follow.

    It is the beginning of the end for Atlantic City's Revel Hotel and Casino. The hotel shuts down Monday morning, and early Tuesday the casino will follow.


  • Local NewsLocal NewsMore>>

  • Suspect, rookie officer both wounded in gunfire

    Suspect, rookie officer both wounded in gunfire

    Sunday, August 31 2014 10:11 PM EDT2014-09-01 02:11:38 GMT
    Authorities say an early morning gunfire exchange on a Brooklyn street has left the suspect hospitalized and a police officer with a graze wound.
    Authorities say an early morning gunfire exchange on a Brooklyn street has left the suspect hospitalized and a police officer with a graze wound.
  • New MTA bus routes take effect

    New MTA bus routes take effect

    Sunday, August 31 2014 9:51 PM EDT2014-09-01 01:51:36 GMT
    MTAMTA
    The MTA has new bus routes throughout the 5 boroughs. 
    The MTA has new bus routes throughout the 5 boroughs. 
  • 3 hurt in lightning strike as storms batter NYC area

    3 hurt in lightning strike as storms batter NYC area

    Sunday, August 31 2014 9:47 PM EDT2014-09-01 01:47:41 GMT
    Heavy thunderstorms swept through the tri-state on Sunday causing flash floods and lightning strikes that injured 3 people. The three men were struck at Orchard Beach in the Bronx Sunday afternoon and were being treated at a local hospital. Meanwhile, various Labor Day weekend celebrations were interrupted, delayed and even canceled as the U.S. Open tennis tournament had to be postponed and the Electric Zoo musical festival on Randall's Island had to be prematurely shut down.
    Heavy thunderstorms swept through the tri-state on Sunday causing flash floods and lightning strikes that injured 3 people. The three men were struck at Orchard Beach in the Bronx Sunday afternoon and were being treated at a local hospital. Meanwhile, various Labor Day weekend celebrations were interrupted, delayed and even canceled as the U.S. Open tennis tournament had to be postponed and the Electric Zoo musical festival on Randall's Island had to be prematurely shut down.
Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices