Hollywood To Include Obamacare In TV Plots - New York News

Hollywood To Include Obamacare In TV Plots

Posted: Updated:

Expect Obamacare to be popping up in some of your favorite TV shows.

A private foundation called The California Endowment just provided $500,000 to TV writers and producers to have information about the Affordable Care Act stitched into plot lines.

The goal is to encourage Americans, especially the young and healthy, to enroll in a health insurance plan.

University of Southern California's Norman Lear Center received the grant. The Norman Lear Center is a multidisciplinary research and public policy center exploring implications of the convergence of entertainment, commerce and society.

Because the grant is so recent, no specific TV shows have been targeted yet, and no plot lines have been written.

Martin Kaplan of the Norman Lear Center said "We know from research that when people watch entertainment television, even if they know it's fiction, they tend to believe that the factual stuff is actually factual."

California Republican strategist Jonathan Wilcox has taught a politics and celebrity course at USC, and believes the narrative TV promotion will not have an effect on the public.

"This is an attempt to use entertainment pop culture to fix a political challenge," he said. "It will be received as a partisan political message, no matter how cleverly it's delivered."

  • Local NewsLocal NewsMore>>

  • NY grand jury to weigh charges for Tony Stewart

    NY grand jury to weigh charges for Tony Stewart

    Tuesday, September 16 2014 3:43 PM EDT2014-09-16 19:43:05 GMT
    A grand jury will decide whether NASCAR driver Tony Stewart will be charged in the August death of a fellow driver at a sprint car race in upstate New York, a prosecutor said Tuesday. Ontario County District Attorney Michael Tantillo said he made the decision to present the case to a grand jury after reviewing evidence collected by county sheriff's investigators.
    A grand jury will decide whether NASCAR driver Tony Stewart will be charged in the August death of a fellow driver at a sprint car race in upstate New York, a prosecutor said Tuesday. Ontario County District Attorney Michael Tantillo said he made the decision to present the case to a grand jury after reviewing evidence collected by county sheriff's investigators.
  • Boater gets prison for fatal Hudson River crash

    Boater gets prison for fatal Hudson River crash

    Tuesday, September 16 2014 3:18 PM EDT2014-09-16 19:18:53 GMT
    A man who was drunk when he crashed a powerboat into a construction barge, killing a bride-to-be and her fiance's best man, was sentenced Tuesday to two years in jail. The victims' families, who say poor lighting on the barge was the main cause of the collision on the Hudson River, called the sentence "incomplete justice."
    A man who was drunk when he crashed a powerboat into a construction barge, killing a bride-to-be and her fiance's best man, was sentenced Tuesday to two years in jail. The victims' families, who say poor lighting on the barge was the main cause of the collision on the Hudson River, called the sentence "incomplete justice."
  • NY: Wal-Mart levied fake 'sugar tax' on soda

    NY: Wal-Mart levied fake 'sugar tax' on soda

    Tuesday, September 16 2014 2:53 PM EDT2014-09-16 18:53:56 GMT
    New York's attorney general has settled a false advertising investigation at Wal-Mart, saying stores were charging a nonexistent "sugar tax" on soda.
    New York's attorney general has settled a false advertising investigation at Wal-Mart, saying some store personnel were citing a nonexistent "sugar tax" on soda. Investigators say some consumers who complained were falsely told the state has a "sugar tax." They say the markup of more than 16 percent violated state laws.
Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices