Kraft To Change Recipe Of Mac & Cheese Products - New York News

Kraft To Change Recipe Of Mac & Cheese Products

Posted: Updated:
By FoxNews.com -

Kraft says it plans to remove artificial dyes from three macaroni and cheese varieties that come in kid-friendly shapes, a move that comes as people increasingly reach for foods they feel are natural.

The change doesn't affect Kraft's plain elbow-shaped macaroni and cheese with "original flavor."

The packaged-food company, which also makes Oscar Mayer and Jell-O, said the revamped recipes aren't a response to a petition on Change.org that asked it to remove artificial dyes from its famous macaroni and cheese kits. That petition, which was posted in March, had more than 348,000 signatures on Thursday.

The creator of the petition wasn't immediately available for comment.

Kraft's new recipes, which begin shipping early next year, will be for its macaroni and cheese varieties that come in shapes; they include the SpongeBob Squarepants, Halloween and winter shapes. Two new shapes will also be added.

The company said it plans to use spices such as paprika for coloring, rather than the combination of artificial dyes it currently uses.

Ingredients in packaged food have come under greater scrutiny in recent years. People are increasingly trying to eat foods they feel are better for them, and big food makers are adjusting their offerings to keep pace.

In the meantime, smaller players such as Annie's Homegrown Inc., which makes a variety of macaroni and cheese, are getting more shelf space at the supermarket.

Earlier this year, PepsiCo also said it would remove a controversial ingredient from its Gatorade sports drink because of customer complaints. The move came after a petition by a Mississippi teenager on Change.org, although PepsiCo said the petition wasn't what prompted its decision.

Triona Schmelter, Kraft's vice president of marketing for meals, said the company was looking to improve the nutritional profiles of the three macaroni and cheese varieties more broadly. The new recipes will also add whole grains and reduce the amount of sodium and saturated fat, she said.

She declined to specify whether Kraft would eventually make similar changes to its many other macaroni and cheese varieties. But she noted the company already offers some macaroni and cheese options that only use natural colors, such as several of its "Homestyle" varieties.

"We'll continue to make improvement where we can," Schmelter said, noting that the company tries to cater to evolving customer preferences.

  • Local NewsLocal NewsMore>>

  • Record stores survive and thrive in Brooklyn

    Record stores survive and thrive in Brooklyn

    Friday, April 18 2014 10:59 PM EDT2014-04-19 02:59:51 GMT
    When you hear about a place that still sells records, located in a hip neighborhood in the borough of Brooklyn, you enter that store with certain expectations. One of them being: you hope the guy behind the counter talks about music the way Cory Fierman does."I think it's just like the most important thing to you," he says. "I don't know how to describe it. It's the most important thing to me. It's like another language."Cory manages Greenpoint's Academy Records Annex, where they want you ...
    When you hear about a place that still sells records, located in a hip neighborhood in the borough of Brooklyn, you enter that store with certain expectations. One of them being: you hope the guy behind the counter talks about music the way Cory Fierman does."I think it's just like the most important thing to you," he says. "I don't know how to describe it. It's the most important thing to me. It's like another language."Cory manages Greenpoint's Academy Records Annex, where they want you ...
  • Queens Beer Week kicks off

    Queens Beer Week kicks off

    Friday, April 18 2014 10:19 PM EDT2014-04-19 02:19:20 GMT
    Queens wants to be known as New York City's beer capital. Queens Beer Week kicked off on Friday to celebrate the borough's crafty breweries and the more than 60 venues that serve their beer. Dan Bronson of Crescent and Vine in Astoria is the bearded brains behind the inaugural Queens Beer Week. He organized it all. The nine-day celebration of beers brewed in Queens.
    Queens wants to be known as New York City's beer capital. Queens Beer Week kicked off on Friday to celebrate the borough's crafty breweries and the more than 60 venues that serve their beer. Dan Bronson of Crescent and Vine in Astoria is the bearded brains behind the inaugural Queens Beer Week. He organized it all. The nine-day celebration of beers brewed in Queens.
  • Woman wanted for baby snatch attempt in custody

    Woman wanted for baby snatch attempt in custody

    Friday, April 18 2014 9:57 PM EDT2014-04-19 01:57:17 GMT
    Police have taken into custody the woman believed to have tried to push a stroller with a baby inside away from a nanny in Chelsea. Tara Anne McDonald, 46, was being evaluated at a hospital Friday night. The attempted kidnapping occurred on 8th Ave. and 17th St. at about 3:45 p.m. on Thursday, police said.
    Police have taken into custody the woman believed to have tried to push a stroller with a baby inside away from a nanny in Chelsea. Tara Anne McDonald, 46, was being evaluated at a hospital Friday night. The attempted kidnapping occurred on 8th Ave. and 17th St. at about 3:45 p.m. on Thursday, police said.
Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices