McDonald's charity under fire, responds to allegations - New York News

McDonald's charity under fire, responds to allegations

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By: Emmilie Buchanan-Whitlock, Deseret News

Do you want criticism with that? One of the world's most famous hamburger joints is under fire for allegedly donating only meager portions of its empire to charity.

An advocacy group called Corporate Accountability International released a report this month called "Clowning Around with Charity: How McDonald's Exploits Philanthropy and Targets Children," which accuses the multi-billion dollar company of being stingy with its donations to Ronald McDonald House Charities.

"The report criticizes McDonald's for reportedly supporting only 20 percent of the nonprofit's funding while customers allegedly contribute as much as 1.5 times more to the charitable organization than McDonald's does itself," ABC reported in a recent article.

According to ABC, McDonald's corporate giving is a third less than other major companies, the report found.

But McDonald's is responding to the backlash, calling the report misleading and shameful, the Huffington Post reports.

In a statement included in both ABC and Huffington Post's reporting, senior vice president of McDonald's corporate relations, Bridget Coffing, called the report a "thinly veiled attack" on the McDonald's brand and by extension on those who have benefited from the charity of the Ronald McDonald House.

"... McDonald's categorically rejects this self-serving and biased document and stands proud of the significant financial support and volunteer hours we have and will continue to provide to RMHC and other charities worldwide," Coffing said in part of her statement.

According to NBC Philadelphia, the report accused McDonald's of taking credit for the work the Ronald McDonald House does.

"Our critique is that McDonald's touts the charity as if it were its own, that it wholly funds it, but the reality is the local charities are very much on their own. McDonald's gives less than a third of 1 percent of revenues to charity," said Jesse Bragg, press secretary for Corporate Accountability International, ABC reported.


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Copyright 2013 Deseret Digital Media, Inc.

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