J.C. Penney to open on Thanksgiving - New York News

J.C. Penney to open on Thanksgiving

Posted: Updated:
NEW YORK -

J.C. Penney is opening its doors on Thanksgiving evening to kick off the holiday shopping season, as the beleaguered retailer hopes to get back in the game for the crucial selling period.

The Plano, Texas-based chain will be opening most of its 1,100 stores at 8 p.m. , the same as rival Macy's. The Thanksgiving evening opening is much earlier than last year, when Penney didn't open until 6 a.m. Friday. That made the retailer one of the laggards for the unofficial kickoff to the season.

Penney is also bringing back a tradition it ditched last year: it will give away nearly 2 million holiday snow globes starting at 4 a.m. on the Friday after the turkey feast.

"Obviously, we were one of the last to open (last year)," said Tony Bartlett, Penney's executive vice president of stores. But he noted this year, "We're all in."

He promised that Penney's deals will be at least as good as two years ago and will be much better than last year, when Penney gave away buttons tied to a prize giveaway.

Penney is also hiring at least 35,000 seasonal workers for the holidays, nearly 50 percent more than a year ago.

The holiday plan is yet another example of how Penney is unraveling the strategies of its former CEO Ron Johnson, who was ousted in April after 17 months on the job amid a botched up plan to reinvent the retailer. Johnson was fired two months after the company announced horrific fourth-quarter results that covered the holiday shopping season. That ended a fiscal year, which finished Feb. 2, in which the Penney amassed almost a billion dollars in losses and a 25 percent drop in sales.

Penney brought back Johnson's predecessor, Mike Ullman, as CEO. He is restoring frequent sales and basic merchandise that were eliminated by Johnson who was aiming to attract a more affluent, younger shopper.

Shares were down 12 cents to close at $7.35 Thursday and have lost 63 percent of their value since the beginning of the year. The stock has lost 83 percent of its value since early February of last year.

Stores are ushering the holiday season earlier every year, creeping into Thanksgiving. Macy's scheduled 8 p.m. opening on Thanksgiving compares with its midnight Friday opening in 2012.

Last year, Target Corp. opened its doors at 9 p.m. on Thanksgiving, three hours earlier than the previous year. Wal-Mart Stores Inc., the world's largest retailer, began the early bird specials at 8 p.m on the holiday, two hours earlier than in 2011. A growing number of mall-based clothing stores like Gap also have opened their doors on Thanksgiving Day.

Target, Wal-Mart and Gap have not yet announced their plans for the Thanksgiving weekend.


You might also like...

Graphic: Effects of Smoking Highlighted !!!!

Design: 'Warriors' Tops 'Redskins' Replacement Names!

Kenya Mall: Boxes Of Body Parts Delivered To Morgue!!!!

Busted: Air Marshal Accused of Up-Skirt Photos!!!!

Shock: Bull Sharks Caught Near DC


Like us on Facebook
  • Viral StoriesMore>>

  • New Americans turn to goats to address food demand

    New Americans turn to goats to address food demand

    Friday, April 18 2014 12:26 PM EDT2014-04-18 16:26:04 GMT
    COLCHESTER, Vt. (AP) -- A bunch of kids in a minivan are solving twin challenges in northern Vermont: refugees struggling to find the food of their homelands and farmers looking to offload unwanted livestock. The half dozen kids - that is, baby goats - that arrived last week at Pine Island Farm were the latest additions to the Vermont Goat Collaborative, a project that brings together new Americans hungry for goat meat with dairy goat farmers who have no need for young male animals. Some dai...
    COLCHESTER, Vt. (AP) -- A bunch of kids in a minivan are solving twin challenges in northern Vermont: refugees struggling to find the food of their homelands and farmers looking to offload unwanted livestock. The half dozen kids - that is, baby goats - that arrived last week at Pine Island Farm were the latest additions to the Vermont Goat Collaborative, a project that brings together new Americans hungry for goat meat with dairy goat farmers who have no need for young male animals. Some dai...
  • Bodies of 2 men found dead in DC

    Bodies of 2 men found dead in DC

    Thursday, April 17 2014 7:22 AM EDT2014-04-17 11:22:40 GMT
    Police in the district are investigating after the bodies of two men who were found dead Wednesday.
    Police in the district are investigating after the bodies of two men who were found dead Wednesday.
  • Caught On Tape: Intruder creeps through home, lurks over crib

    Caught On Tape: Intruder creeps through home, lurks over crib

    Wednesday, April 16 2014 1:08 PM EDT2014-04-16 17:08:32 GMT
    FOX NEWS INSIDER - A home surveillance system caught an intruder lurking through a home while a family slept. At one point, the male intruder is shown in a child's room while a two-year-old boy is asleep
    FOX NEWS INSIDER - A home surveillance system caught an intruder lurking through a home while a family slept. At one point, the male intruder is shown in a child's room while a two-year-old boy is asleep
  • Local NewsLocal NewsMore>>

  • Record stores survive and thrive in Brooklyn

    Record stores survive and thrive in Brooklyn

    Friday, April 18 2014 10:59 PM EDT2014-04-19 02:59:51 GMT
    When you hear about a place that still sells records, located in a hip neighborhood in the borough of Brooklyn, you enter that store with certain expectations. One of them being: you hope the guy behind the counter talks about music the way Cory Fierman does."I think it's just like the most important thing to you," he says. "I don't know how to describe it. It's the most important thing to me. It's like another language."Cory manages Greenpoint's Academy Records Annex, where they want you ...
    When you hear about a place that still sells records, located in a hip neighborhood in the borough of Brooklyn, you enter that store with certain expectations. One of them being: you hope the guy behind the counter talks about music the way Cory Fierman does."I think it's just like the most important thing to you," he says. "I don't know how to describe it. It's the most important thing to me. It's like another language."Cory manages Greenpoint's Academy Records Annex, where they want you ...
  • Queens Beer Week kicks off

    Queens Beer Week kicks off

    Friday, April 18 2014 10:19 PM EDT2014-04-19 02:19:20 GMT
    Queens wants to be known as New York City's beer capital. Queens Beer Week kicked off on Friday to celebrate the borough's crafty breweries and the more than 60 venues that serve their beer. Dan Bronson of Crescent and Vine in Astoria is the bearded brains behind the inaugural Queens Beer Week. He organized it all. The nine-day celebration of beers brewed in Queens.
    Queens wants to be known as New York City's beer capital. Queens Beer Week kicked off on Friday to celebrate the borough's crafty breweries and the more than 60 venues that serve their beer. Dan Bronson of Crescent and Vine in Astoria is the bearded brains behind the inaugural Queens Beer Week. He organized it all. The nine-day celebration of beers brewed in Queens.
  • Woman wanted for baby snatch attempt in custody

    Woman wanted for baby snatch attempt in custody

    Friday, April 18 2014 9:57 PM EDT2014-04-19 01:57:17 GMT
    Police have taken into custody the woman believed to have tried to push a stroller with a baby inside away from a nanny in Chelsea. Tara Anne McDonald, 46, was being evaluated at a hospital Friday night. The attempted kidnapping occurred on 8th Ave. and 17th St. at about 3:45 p.m. on Thursday, police said.
    Police have taken into custody the woman believed to have tried to push a stroller with a baby inside away from a nanny in Chelsea. Tara Anne McDonald, 46, was being evaluated at a hospital Friday night. The attempted kidnapping occurred on 8th Ave. and 17th St. at about 3:45 p.m. on Thursday, police said.
Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices