St. John Providence launches 'Pink Door Campaign' - New York News

St. John Providence launches 'Pink Door Campaign'

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(WJBK) -

The Southfield Fire Department is going pink - and they're not alone. Many businesses and school across metro Detroit are rolling out the pink welcome mat. It's the launch of the 'Pink Door Campaign' at St. John Providence.

LINK: Learn more about the 'Pink Door Campaign'

Surrounded by Southfield firefighters in pink t-shirts, Southfield Mayor Brenda Lawrence asked everyone to decorate their doors to honor those we have lost to breast cancer, to celebrate survivors and to raise awareness.

"The reason we are decorating our doors is to create awareness. This is breast cancer awareness, and the reason why we want awareness is to remind women: self examinations, mammograms are extremely important. We do not have to die from this disease," Lawrence says.

Getting the word out is important -  numerous studies show that early detection saves lives.  And it's known that social support can have an impact for those battling breast cancer.

"The 'Pink Door Campaign' is important. It's important to show support for women who have gone through a breast cancer diagnosis, or are maybe going through it. They're feeling incredibly vulnerable at that time and they need all the support of their friends, their family, the community to help get them through this diagnosis ," says Jennifer Valenti, manager of breast imaging at St. John Providence.

"I think it's important that the community recognizes what we're dealing with and the importance of the fact that lives can be saved," says Alicia Renee Farris, a breast cancer survivor.

Fox 2 will decorate our door and you are encouraged to decorate your personal or business door.

Another way you can join in the fight against breast cancer: The Making Strides Against Breast Cancer Walk.

LINK: Click here for more information on The Making Strides Against Breast Cancer Walk

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