Starbucks promo prods lawmakers to 'come together' - New York News

Starbucks promo prods lawmakers to 'come together'

Posted: Updated:
  • Government ShutdownMore>>

  • Nissan, Hyundai use US govt shutdown as selling tool

    Nissan, Hyundai use US govt shutdown as selling tool

    Hyundai's response to the shutdown is perfectly in step with some of its previous efforts. You might remember, for example, how Hyundai turned the Great Recession into marketing gold.
    Hyundai's response to the shutdown is perfectly in step with some of its previous efforts. You might remember, for example, how Hyundai turned the Great Recession into marketing gold.
  • Financial survival tips for furloughed workers

    Financial survival tips for furloughed workers

    Many of those who have suddenly find themselves without incomes are facing tough times. These steps can help see you through this lean time.
    Many of those who have suddenly find themselves without incomes are facing tough times. These steps can help see you through this lean time.
  • Trucker protest slows down traffic on rainy Beltway

    Trucker protest slows down traffic on rainy Beltway

    Friday, October 11 2013 6:57 PM EDT2013-10-11 22:57:41 GMT
    The rainy weather is not the only thing slowing traffic along the Beltway Friday. Truck drivers from across the region are staging a three-day protest rally against the Obama administration and the federal government by driving around the Capital Beltway.
    The rainy weather is not the only thing slowing traffic along the Beltway Friday. Truck drivers from across the region are staging a three-day protest rally against the Obama administration and the federal government by driving around the Capital Beltway.

Starbucks CEO Howard Schultz wants lawmakers to come together to resolve their political gridlock. And he's giving away free coffee to customers who set an example how to do it.

From October 9 - 11, the coffee chain is offering a free tall brewed coffee to any customer in the U.S. who buys another person a beverage at Starbucks.

The offer is a way to help fellow citizens "support and connect with one another, even as we wait for our elected officials to do the same for our country," Schultz said in a memo to staff on Tuesday.

Schultz wrote that he wants to do something about Americans' uncertainty over the federal government shutdown, the pending debt and default crisis and waning consumer confidence.

"In times like these, a small act of generosity and civility can make a big difference," says an ad being published in The New York Times, Washington Post and USA Today on Wednesday. "Let's see what can happen. (hash)payitforward."

It's not the first time Schultz has waded into the national political debate. In 2011, he asked other chief executives to join him in halting campaign contributions until politicians stopped their partisan bickering. The CEOs of more than 100 companies, from AOL to Zipcar, took the pledge.

Marshal Cohen, chief retail analyst at The NPD Group, said the latest campaign won't likely have much political effect because it lacks the kind of punishment that makes lawmakers think twice, like an impeachment drive.

But it makes for great marketing, especially since many people, especially younger ones, care about brands that have a strong social conscience, Cohen said.

"Will it work on the political level? No. Won't make a dent. Will it work on the commercial end? Absolutely," he said.

Online: www.starbucks.com/promo/come-together

Copyright 2013 The Associated Press modified.
Didn't find what
you were looking for?

  • Local NewsLocal NewsMore>>

  • Mayor pushes back pre-k concerns

    Mayor pushes back pre-k concerns

    Thursday, August 28 2014 10:16 PM EDT2014-08-29 02:16:46 GMT
    Mayor Bill de Blasio, educators and city leaders gathered at p.s. 307 in Brooklyn on Thursday to talk with pride about more than 50,000 kids who have enrolled in pre-kindergarten. Universal full-day pre-k was a platform of his campaign when he ran for mayor.Schools Chancellor Carmen Farina also feels the pre-k program is ready for launch.
    Mayor Bill de Blasio, educators and city leaders gathered at p.s. 307 in Brooklyn on Thursday to talk with pride about more than 50,000 kids who have enrolled in pre-kindergarten. Universal full-day pre-k was a platform of his campaign when he ran for mayor.Schools Chancellor Carmen Farina also feels the pre-k program is ready for launch.
  • Revel closing, but property fight goes on

    Revel closing, but property fight goes on

    Thursday, August 28 2014 9:34 PM EDT2014-08-29 01:34:07 GMT
    A casino piano tuner in Atlantic City is fighting the state's attempt to seize his late parents' house as part of a redevelopment project connected to the closing Revel Hotel Casino. Charlie Birnbaum says the house in the shadow of the failed casino was his father's livelihood. He says he is attached to the home, even though his mother was killed there in 1998.
    A casino piano tuner in Atlantic City is fighting the state's attempt to seize his late parents' house as part of a redevelopment project connected to the closing Revel Hotel Casino. Charlie Birnbaum says the house in the shadow of the failed casino was his father's livelihood. He says he is attached to the home, even though his mother was killed there in 1998.
  • 'Resting comfortably'

    Joan Rivers rushed to NYC hospital

    Joan Rivers rushed to NYC hospital

    Thursday, August 28 2014 9:22 PM EDT2014-08-29 01:22:56 GMT
    Joan Rivers was reportedly rushed to a hospital in New York City Thursday morning after she stopped breathing during a throat surgery.  The TV host and comedian was apparently undergoing the procedure in a clinic when she stopped breathing.
    Joan Rivers was reportedly rushed to a hospital in New York City Thursday morning after she stopped breathing during a throat surgery.  The TV host and comedian was apparently undergoing the procedure in a clinic when she stopped breathing.
Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices