I-Team: 'Pinkwashing' warning - New York News

I-Team: 'Pinkwashing' warning

Posted: Updated:

It's October, and pink is everywhere.  In honor of Breast Cancer Awareness Month, everyone from family members to football players are posing in pink.  And while good charities are raising money, the FOX 5 I-Team wants to warn you about something called "pinkwashing."

Nearly 40,000 women will die this year because of breast cancer.  Companies like Delta Airlines are on board to raise awareness by painting their planes' tails pink.  In the NFL, most players are flashing pink, too. 

Many people also want to donate to charities that give money to research, but you need to be on the lookout for what the Better Business Bureau calls "pinkwashing."  This describes "unscrupulous companies that claim to support breast cancer," but really don't put donations toward any charity. 

Just last May, the Coalition Against Breast Cancer was shut down for defrauding the public.  Investigators say the so-called charity collected about $10 million for research, education and detection.  Out of the millions collected, only 40 women got mammograms.  The rest, they say, went into their pockets. 

If you want to donate to a breast cancer cause, ask how much money goes to the program.  A "portion of the proceeds" is not an answer you want.  You want to know what percentage of the money collected goes to the actual cause.

To find out more information on giving to responsible charities, we recommend the following links:

Better Business Bureau: Charities and Donors


Charity Navigator


  • I-Team Story ArchiveMore>>

  • Ray McBerry ex-employee speaks

    Ray McBerry ex-employee speaks

    Wednesday, July 30 2014 11:02 PM EDT2014-07-31 03:02:51 GMT
    A second young woman filed a Henry County police complaint accusing former gubernatorial candidate Ray McBerry of some bizarre behavior.
    A second young woman filed a Henry County police complaint accusing former gubernatorial candidate Ray McBerry of some bizarre behavior.
  • Mom confronts Ray McBerry over modeling request

    Mom confronts Ray McBerry over modeling request

    Wednesday, July 30 2014 12:04 PM EDT2014-07-30 16:04:32 GMT
    A twice-failed candidate for Georgia governor found himself face-to-face with a mother furious over what he was trying to do this month with her teenage daughter.
    A twice-failed candidate for Georgia governor found himself face-to-face with a mother furious over what he was trying to do this month with her teenage daughter.
  • Does social media make you spend more money?

    Does social media make you spend more money?

    Wednesday, July 30 2014 8:49 AM EDT2014-07-30 12:49:39 GMT
    The notion of 'Keeping up with the Jones' is not new, but there is a new pressure coming at you. Peer pressure - whether you're 13 or 33 - is a powerful thing. Now throw in social media and you have what an Atlanta counselor calls 'Keeping up with the Jones' on steroids. And if you're not careful that can get costly.
    The notion of 'Keeping up with the Jones' is not new, but there is a new pressure coming at you. Peer pressure - whether you're 13 or 33 - is a powerful thing. Now throw in social media and you have what an Atlanta counselor calls 'Keeping up with the Jones' on steroids. And if you're not careful that can get costly.
  • Contact the FOX 5 I-Team

    * denotes required fields

    We're sorry, but only one entry is allowed per person.
    Thank you for your continued interest.

    Thanks for contacting FOX 5.  To reach our newsroom by phone, please call (404) 898-0100.

  • Good Day ArchiveMore>>

  • Back to School Jamboree with Hosea Feed The Hungry

    Back to School Jamboree with Hosea Feed The Hungry

    Hosea Feed the Hungry will host their annual Back to School Jamboree on Sunday, July 13, 2014 from 10:00 a.m. until 3:00 p.m. at Turner Field. Children will receive a backpack filled with school supplies.

    Hosea Feed the Hungry will host their annual Back to School Jamboree on Sunday, July 13, 2014 from 10:00 a.m. until 3:00 p.m. at Turner Field. Children will receive a backpack filled with school supplies.

  • Disabled teen uses wakeboarding for therapy

    Disabled teen uses wakeboarding for therapy

    Thursday, July 31 2014 7:25 PM EDT2014-07-31 23:25:49 GMT
    It’s the final week at Youth Water Sports Camp in Cartersville and one out-of-town camper is making quite a splash!
    It’s the final week at Youth Water Sports Camp in Cartersville and one out-of-town camper is making quite a splash!
  • Taco Thursday with Buck

    Taqueria Tsunami in Marietta on Square- Asian Latino Fusion

    Taqueria Tsunami in Marietta on Square- Asian Latino Fusion

    Thursday, July 31 2014 9:41 AM EDT2014-07-31 13:41:09 GMT
    What do you get when you combine the flavors from the Far East with the flavors from South of the Border? You get Taqueria Tsunami, a Latin-Asian fusion restaurant on the Marietta Square which just happens to be this week's stop on 'Taco Thursday...With Buck'.
    What do you get when you combine the flavors from the Far East with the flavors from South of the Border? You get Taqueria Tsunami, a Latin-Asian fusion restaurant on the Marietta Square which just happens to be this week's stop on 'Taco Thursday...With Buck'.
Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices