At 15, Google revamps its search engine and wants to be implante - New York News

At 15, Google revamps its search engine and wants to be implanted in your brain

Updated:
By Håkan Dahlström, www.dahlstroms.com. Google company sign. By Håkan Dahlström, www.dahlstroms.com. Google company sign.

By: Michael De Groote, Deseret News

On Thursday, Google gave itself a present for its 15th birthday. It unleashed "Hummingbird," the working name for its newest search algorithm - the secret computer formula behind how the Google search engine chooses what results show up in what order when people type a query on google.com.

"The changes could have a major impact on traffic to websites," wrote Michael Liedtke with the Associated Press. "Hummingbird represents the most dramatic alteration to Google's search engine since it revised the way it indexes websites three years ago as part of a redesign called 'Caffeine,' according to Amit Singhal, a senior vice president for the company. He estimates that the redesign will affect the analysis of about 90 percent of the search requests that Google gets."

This is a big deal because Google has become the director of so much of the Internet's traffic, Leidtke writes: "Google fields about two of out every three search requests in the U.S. and handles an even larger volume in some parts of Europe. The changes could also drive up the price of Google ads tied to search requests if websites whose rankings are demoted under the new system feel they have to buy the marketing messages to attract traffic."

Dan Farber at Cnet says Hummingbird has "improved methods for indexing the web to facilitate answering more complex queries."

Farber also notes that although searching the Internet is still the backbone of Google's company, it has other ambitions as well. "When Google was 6, co-founder and now CEO Larry Page said Google's search will be included in people's brains," he writes. "In addition, Google recently formed Calico to focus on reversing the aging process and extending human life, and has spent several years perfecting the self-driving car."

Meanwhile, Farber writes, Microsoft is trying to catch up in the search engine competition: "Microsoft … has invested billions in developing its search engine, Bing, and has managed to capture about 18 percent in the U.S. while Google holds steady at closer to 70 percent U.S. market share, and closer to 90 percent worldwide share."

Alistair Barr at USA Today reports that part of the reason for the update is the increasing use of voice queries. In the past, people would type in simple words to get results. When they use a program to ask questions vocally, the queries become more complex.

"Google revolutionized search by developing the PageRank system for ranking the world's Web pages based on relevance, using an algorithm that tracked how many times those pages are referenced by other pages," Barr wrote, explaining the history of Google's search advances. "In 2010, Google completely changed the system through an upgrade called Caffeine - and now the company has rebuilt it again with Hummingbird."

There is no word on when Google brain implants may be available, but according to USA Today, Susan Wojcicki, senior vice president of Google advertising, said on Thursday, "We think about having 100 years to create the most amazing search opportunity. So we are 15 years in."

EMAIL: mdegroote@deseretnews.com

Twitter: @degroote

Facebook: facebook.com/madegroote


Original Post

Copyright 2013 Deseret Digital Media, Inc.

  • Local NewsLocal NewsMore>>

  • God's Love We Deliver virtual bake sale for birthday cakes

    God's Love We Deliver virtual bake sale for birthday cakes

    Wednesday, April 23 2014 6:36 PM EDT2014-04-23 22:36:46 GMT
    God's Love We Deliver provides meals to people in the New York City area who are too sick to shop and cook for themselves. Clients also receive birthday cards that are decorated by local school students. Sometimes a cake is the only birthday gift that God's Love's clients will receive.
    God's Love We Deliver provides meals to people in the New York City area who are too sick to shop and cook for themselves. Clients also receive birthday cards that are decorated by local school students. Sometimes a cake is the only birthday gift that God's Love's clients will receive.
  • Success Academy students waiting for word on new locations

    Success Academy students waiting for word on new locations

    Wednesday, April 23 2014 5:58 PM EDT2014-04-23 21:58:48 GMT
    The mayor's office is saying one thing. The charter schools another. It is a lot of he said, she said. The bottom line is that right now the future of three charter schools is still unclear. Jennifer Duran is afraid because she doesn't know where her two children are going to school next year. Both kids attend success academy Harlem 4, one of three charter schools that still does not have a set location. The other two charters are Success Academy Jamaica in Queens and Success Academy City Hall.
    The mayor's office is saying one thing. The charter schools another. It is a lot of he said, she said. The bottom line is that right now the future of three charter schools is still unclear. Jennifer Duran is afraid because she doesn't know where her two children are going to school next year. Both kids attend success academy Harlem 4, one of three charter schools that still does not have a set location. The other two charters are Success Academy Jamaica in Queens and Success Academy City Hall.
  • Connecticut man charged in Yale hoax threat

    Connecticut man charged in Yale hoax threat

    Wednesday, April 23 2014 3:33 PM EDT2014-04-23 19:33:11 GMT
    New Haven police say they have charged a Westbrook with making a hoax call in November to say an armed man was heading to shoot up Yale University.
    Police say they have charged a Connecticut man with making a call in November in which he falsely claimed an armed man was on his way to shoot up Yale University. New Haven police said Wednesday that 50-year-old Jeffrey Jones, of Westbrook, has been charged with falsely reporting an incident, threatening, reckless endangerment, misuse of the emergency 911 system and breach of peace.
Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices