'Sofia the First' shows (again) that young boys can embrace heroines - New York News

'Sofia the First' shows (again) that young boys can embrace heroines

Updated:

By: Jamshid Ghazi Askar, Deseret News

Young boys between the ages of 2 and 5 are disproving a prevalent myth of children's media: the faulty presumption that boys can't connect with female protagonists.

For example, late last year Bloomberg Businessweek reported the Disney Junior program “Doc McStuffins” had eclipsed “Dora the Explorer” to become “the top-rated cable TV show for preschoolers.” That stratosphere of ratings is impossible without a sizable contingent of boys, and in both programs the protagonist is a problem-solving female.

Now “Sofia the First,” another kids show headed by a heroine, is gaining steam with its male viewership.

“From ‘Dora' to (‘The Legend of Korra') to PBS's ‘WordGirl,' there are plenty of shows that have hit gender parity by featuring strong female leads and action-packed storylines,” Libby Copeland wrote Thursday for Slate.

“… Indeed, the recently launched Disney Junior network has managed to draw in more boys than it expected with a show about, of all things, a princess. The 2- to 5-year-olds who watch ‘Sofia the First' are 42 percent boys, possibly because the storyline is ‘not about just tea parties and ball gowns,' in the words of Disney Junior exec Nancy Kanter, but about Sofia's adventures racing flying horses and learning Harry Potter-like spells.”

Tangentially, the popularity of "Sofia the First" is significant enough that a talking Sofia doll has joined Toy Insider’s list of "Hot 20 toys for the 2013 holidays" - a grouping of toys that also includes immensely profitable characters such as Elmo ("Sesame Street") and the Minions ("Despicable Me 2").


Original Post

Copyright 2013 Deseret Digital Media, Inc.

  • Local NewsLocal NewsMore>>

  • Man convicted of murder in fatal sauce pan beating

    Man convicted of murder in fatal sauce pan beating

    Tuesday, July 29 2014 4:48 PM EDT2014-07-29 20:48:41 GMT
    A man who claimed he was high on drugs and hearing voices when he fatally beat an elderly man with a sauce pan has been found guilty of felony murder.
    A New Jersey man who said he was high on drugs and hearing voices when he fatally beat an elderly man with a sauce pan has been convicted of murder.
  • Several new animals on display at NYC zoos

    Several new animals on display at NYC zoos

    Tuesday, July 29 2014 4:44 PM EDT2014-07-29 20:44:02 GMT
    WCS photoWCS photo
    The Wildlife Conservation Society's zoos in New York City have debut some interesting new animals in their habitats in recent weeks. The flagship Bronx Zoo is now home to a herd of endangered Turkmenian flare-horned markhor, a species of mountain goat native to Afghanistan, India, Pakistan, Tajikistan, and Uzbekistan. Some river otter pups are getting to know their home in Prospect Park, and the Queens Zoo has some new majestic American bison.
    The Wildlife Conservation Society's zoos in New York City have debut some interesting new animals in their habitats in recent weeks. The flagship Bronx Zoo is now home to a herd of endangered Turkmenian flare-horned markhor, a species of mountain goat native to Afghanistan, India, Pakistan, Tajikistan, and Uzbekistan. Some river otter pups are getting to know their home in Prospect Park, and the Queens Zoo has some new majestic American bison.
  • 2 U.S. marshals, 1 NYPD detective wounded; fugitive killed in Manhattan

    2 U.S. marshals, 1 NYPD detective wounded; fugitive killed in Manhattan

    Tuesday, July 29 2014 3:14 PM EDT2014-07-29 19:14:05 GMT
    One of the two deputy U.S. marshals shot in the West Village was released from the hospital on Tuesday. The marshals and an NYPD detective were seriously wounded in a shootout with fugitive sexual assault suspect Charles Richard Mozdir, officials said. The shootout happened in a smoke shop called Smoking Culture on West 4th Street near Jones Street. Mozdir was killed.
    One of the two deputy U.S. marshals shot in the West Village was released from the hospital on Tuesday. The marshals and an NYPD detective were seriously wounded in a shootout with fugitive sexual assault suspect Charles Richard Mozdir, officials said. The shootout happened in a smoke shop called Smoking Culture on West 4th Street near Jones Street. Mozdir was killed.
Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices