TJ Maxx bucks trend, sells online - New York News

TJ Maxx bucks trend, sells online

Posted: Updated:

Mary Clare Jalonick, AP Business Writer

NEW YORK (AP) - Deal hunters have a new online option: This week, off-price retailer T.J. Maxx has quietly begun letting its customers shop online.

Off-price retailers like T.J. Maxx buy excess clothing and home goods from other merchants and sells them at about 20% to 60% off regular prices.

Few mainstream off-price retailers have full-featured e-commerce sites since the brands that they work with are often reluctant to broadcast the discount prices online. But that view is dissipating, said RBC Capital Markets analyst Howard Tubin, particularly as off-price flash-sale websites Gilt and Rue La La become more popular.

"I think it's a great move for (T.J. Maxx)," Tubin said, saying it will be a good source of added sales.

The company's website, tjmaxx.com, also works on tablets and smartphones, said Doreen Thompson, TJX Cos.' vice president of corporate communications.

Customers can return most merchandise purchased online at any of the company's more than 1,000 T.J. Maxx stores or ship it back, she said.

The launch of the website had been expected this fall. An e-commerce website is a way to attract customers that don't already shop at T.J. Maxx, as well as giving existing customers an ability to shop "24/7," said TJX CEO Carol Meyrowitz on the company's most recent earnings conference call in August.

She said then that the company was taking a "deliberate approach" to the web to make sure the site is profitable. TJX first tried a short-lived shopping site in 2004, which closed a year later.

TJX Cos., based in Framingham, Mass., operates 3,000 stores including T.J. Maxx, Marshalls and HomeGoods in the U.S., Winners, HomeSense and Marshalls in Canada and T.K. Maxx and HomeSense in Europe. Of the company's brands, only T.J. Maxx appeared to be offering the online shopping option in the U.S.

In December 2012 TJX bought Sierra Trading Post, a discount online retailer, for $200 million to expand its online business.

TJX shares fell 8 cents to $56.76 late in the afternoon, earlier peaking at a 52-week high of $57.16.

___

Online: tjmaxx.com

  • Your MoneyMore>>

  • Doctors making 'house calls' via app

    Doctors making 'house calls' via app

    Thursday, July 31 2014 10:15 PM EDT2014-08-01 02:15:42 GMT
    Even when it's a simple stomach ache, many of us look to the web for answers. Now, a licensed doctor can diagnose patients through the online service called HealthTap. Patients have been able to type in questions and get answers for free from 62,000 doctors. But now, patients can have live video conferences with doctors for $99 a month, plus $10 for every additional family member.
    Even when it's a simple stomach ache, many of us look to the web for answers. Now, a licensed doctor can diagnose patients through the online service called HealthTap. Patients have been able to type in questions and get answers for free from 62,000 doctors. But now, patients can have live video conferences with doctors for $99 a month, plus $10 for every additional family member.
  • Road-trip vacations that don't break the bank

    Road-trip vacations that don't break the bank

    Thursday, July 31 2014 5:37 PM EDT2014-07-31 21:37:29 GMT
    Last-minute vacations don't need to be a headache or ridiculously expensive, especially if you make it a road trip. Even if you don't have a car, renting one can be an affordable option.Lauren Lyons Cole, a personal finance contributor to TheStreet.com, has some suggestions.
    Last-minute vacations don't need to be a headache or ridiculously expensive, especially if you make it a road trip. Even if you don't have a car, renting one can be an affordable option.Lauren Lyons Cole, a personal finance contributor to TheStreet.com, has some suggestions.
  • OKCupid, Facebook not alone in studying consumers

    OKCupid, Facebook not alone in studying consumers

    Tuesday, July 29 2014 4:51 PM EDT2014-07-29 20:51:44 GMT
    Think you're in control? Think again. This week, OKCupid became the latest company to admit that it has manipulated customer data to see how users of its dating service would react to one another. The New York-based Internet company's revelation follows news earlier this month that Facebook let researchers change news feeds to see how it would affect users' moods.
    Think you're in control? Think again. This week, OKCupid became the latest company to admit that it has manipulated customer data to see how users of its dating service would react to one another. The New York-based Internet company's revelation follows news earlier this month that Facebook let researchers change news feeds to see how it would affect users' moods.
  • Local NewsLocal NewsMore>>

  • LL Cool J stays true to hip hop roots

    LL Cool J stays true to hip hop roots

    Friday, August 1 2014 10:38 PM EDT2014-08-02 02:38:22 GMT
    EXCLUSIVE -- LL Cool J grew and evolved from a hip hop artist out of Hollis, Queens, to a Hollywood TV and movie star. But he always stayed true to hip hop culture. We'd see him backstage at concerts just hanging out with us, so when I heard he was back in New York for the summer I had to find out why. I tracked him down to a Midtown Manhattan recording studio for this exclusive interview.
    EXCLUSIVE -- LL Cool J grew and evolved from a hip hop artist out of Hollis, Queens, to a Hollywood TV and movie star. But he always stayed true to hip hop culture. We'd see him backstage at concerts just hanging out with us, so when I heard he was back in New York for the summer I had to find out why. I tracked him down to a Midtown Manhattan recording studio for this exclusive interview.
  • Friday Night Live: August 1, 2014

    Friday Night Live: August 1, 2014

    Friday, August 1 2014 10:28 PM EDT2014-08-02 02:28:04 GMT
    This is Fox 5's Friday Night Live, a weekly celebration of the end of the work week. All summer long, the Fox 5 team brings you the latest in entertainment, nightlife, food, and music in our area. In this jam-packed episode: an exclusive interview with superstar LL Cool J, a helicopter tour over New York City, dishing on celebrity relationships, and sexier breakfast with Chef Mark Bailey.
    This is Fox 5's Friday Night Live, a weekly celebration of the end of the work week. All summer long, the Fox 5 team brings you the latest in entertainment, nightlife, food, and music in our area. In this jam-packed episode: an exclusive interview with superstar LL Cool J, a helicopter tour over New York City, dishing on celebrity relationships, and sexier breakfast with Chef Mark Bailey.
  • Central Park underwear run

    Central Park underwear run

    Friday, August 1 2014 10:16 PM EDT2014-08-02 02:16:48 GMT
    Raw athleticism streaked through Central Park Friday evening bared for a modest body of spectators. Two-hundred triathletes ran a skimpy 1.7-mile loop in their underwear to flesh out the opening festivities of New York City Triathlon weekend.Midriffs and tan lines rippled in the open air and a not-so-tighty finish saw the first male and the first female finishers undress the course in record time.
    Raw athleticism streaked through Central Park Friday evening bared for a modest body of spectators. Two-hundred triathletes ran a skimpy 1.7-mile loop in their underwear to flesh out the opening festivities of New York City Triathlon weekend.Midriffs and tan lines rippled in the open air and a not-so-tighty finish saw the first male and the first female finishers undress the course in record time.
Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices