When media companies branch into education, failure often ensues - New York News

When media companies branch into education, failure often ensues

Updated:

By: Jamshid Ghazi Askar, Deseret News

With traditional media outlets seemingly scurrying to update antiquated business models, a revolving door of media conglomerates is seeking some measure of financial refuge in the education field.

“It's no secret that ‘traditional' publishers and broadcasters are scrambling to find new ways to make money beyond subscriptions and advertising,” Todd Tauber wrote Saturday for The Atlantic's business website, Quartz. “One increasingly common (yet largely unnoticed) way that many of the biggest, best-known, most-respected media owners are doing that is by launching educational programs featuring their brands, content and talent.”

Tauber, who co-founded The Economist's education division, pinpointed three major differences between media and education: customers, capabilities and businesses. “Only a handful of these initiatives (most notably News Corp.'s Amplify) have turned into meaningful, lasting businesses. … More commonly, they end up shut down after their corporate parents lose patience,” he said.

An article in Monday's New York Times highlighted one such instance of a media entity striving for a foothold in education: The immensely popular interactive video game Minecraft has found its way into classrooms in California, Sweden, Denmark and Australia.

The Times' Nick Bilton reported, “Around the world, Minecraft is being used to educate children on everything from science to city planning to speaking a new language, said Joel Levin, co-founder and education director at the company TeacherGaming (that) runs MinecraftEdu, which is intended to help teachers use the game with students. …

" ‘Kids are getting into middle school and high school and having some ugly experiences on Facebook and other social networks without an understanding of how to interact with people online,’ (Levin) said. ‘With Minecraft, they are developing that understanding at a very early age.’ "


Original Post

Copyright 2013 Deseret Digital Media, Inc.

  • Local NewsLocal NewsMore>>

  • Manhattan restaurant proactive on food allergens

    Manhattan restaurant proactive on food allergens

    Thursday, April 17 2014 10:48 PM EDT2014-04-18 02:48:47 GMT
    From the St. Louis spare to a rack of beef, ribs are the specialty for Chef Eddie Montalvo at Blue Smoke Restaurant in the Flat Iron District of Manhattan. While the ribs are smoked for flavor, they are cooked gluten- and nut-free. The restaurant pays special attention to food allergies. Sloan Miller, president of Allergic Girl Resources, says 15 million Americans have a diagnosed food allergy. Eight foods typically set off reactions: peanuts, tree nuts, fish, shellfish, wheat, dairy, egg, an...
    From the St. Louis spare to a rack of beef, ribs are the specialty for Chef Eddie Montalvo at Blue Smoke Restaurant in the Flat Iron District of Manhattan. While the ribs are smoked for flavor, they are cooked gluten- and nut-free. The restaurant pays special attention to food allergies. Sloan Miller, president of Allergic Girl Resources, says 15 million Americans have a diagnosed food allergy. Eight foods typically set off reactions: peanuts, tree nuts, fish, shellfish, wheat, dairy, egg, an...
  • Wineries flourish in Brooklyn

    Wineries flourish in Brooklyn

    Thursday, April 17 2014 10:34 PM EDT2014-04-18 02:34:04 GMT
    Hundreds of oak barrels of wine are all stacked in one room. You might think this is Napa, California. But it's not. It's the Brooklyn Winery, located in what was once an old pickle factory in Williamsburg. Refrigerated grapes are brought in from the North Fork of Long Island and from the Finger Lakes and then aged in barrels. These days urban wineries are becoming more popular, and they're popping up all over the borough.
    Hundreds of oak barrels of wine are all stacked in one room. You might think this is Napa, California. But it's not. It's the Brooklyn Winery, located in what was once an old pickle factory in Williamsburg. Refrigerated grapes are brought in from the North Fork of Long Island and from the Finger Lakes and then aged in barrels. These days urban wineries are becoming more popular, and they're popping up all over the borough.
  • NYC to overhaul Superstorm Sandy rebuilding program

    NYC to overhaul Superstorm Sandy rebuilding program

    Thursday, April 17 2014 9:30 PM EDT2014-04-18 01:30:41 GMT
    Mayor Bill de Blasio unveiled a sweeping report Thursday that examined New York City's recovery progress from Superstorm Sandy and promised to reform a much-maligned program that was supposed to rebuild wrecked homes. Speaking to about 50 homeowners, officials and community leaders in a storm-battered Staten Island neighborhood, the mayor said the city is aiming to start rebuilding an ambitious 500 homes through its federally funded Build-It-Back program.
    Mayor Bill de Blasio unveiled a sweeping report Thursday that examined New York City's recovery progress from Superstorm Sandy and promised to reform a much-maligned program that was supposed to rebuild wrecked homes. Speaking to about 50 homeowners, officials and community leaders in a storm-battered Staten Island neighborhood, the mayor said the city is aiming to start rebuilding an ambitious 500 homes through its federally funded Build-It-Back program.
Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices