Does 'prankvertising' work? - New York News

Does 'prankvertising' work?

Posted: Updated:
MYFOXNY.COM -

Watch closely as people on a job interview mistakenly think the TV hanging on the wall behind the employer is a real window. What is really going on in this now viral video is that LG Electronics is trying to sell you a television. This viral video has gotten millions of views since it was posted Monday. It shows a new way advertisers are trying to get you to buy their products known as "prankvertizing."

Dan Merritts, the CEO of the marketing firm EF Sharp, says the ads trigger emotion and take the product directly to where the buyers are looking: YouTube. The videos steal a page from "Candid Camera" or more recently MTV's "Punk'd."

Some of the videos are elaborate hoaxes. In one viral video selling deodorant, actors set up a young woman in an airport by posting her picture on a newspaper and television as a wanted fugitive. The prank ends authorities stop her and ask if she is sweating.

We know millions are looking at these ads, like one that puts a TV on the floor of an elevator; the rider doesn't know it is not a real floor.

The ads are clearly getting attention. But does that translate into people going out and buying a new television or some other product at the center of one of these provocative ads? Advertisers are banking on it.

  • Your MoneyMore>>

  • Do mosquito-repellent apps really work?

    Do mosquito-repellent apps really work?

    Wednesday, July 23 2014 11:01 PM EDT2014-07-24 03:01:26 GMT
    What would you do if there was an app that repelled mosquitoes? Well, there are 2 free apps that claim they repel mosquitoes. The Android app from Prothoughts releases high-frequency sound that mosquitoes reportedly don't like. And you can select several frequencies up to 22 kilohertz.The iPhone app from Pico Brothers also claims to drive away mosquitoes. But this one says it cannot guarantee 100 percent success. We went to an expert to see if these types of apps really work.
    What would you do if there was an app that repelled mosquitoes? Well, there are 2 free apps that claim they repel mosquitoes. The Android app from Prothoughts releases high-frequency sound that mosquitoes reportedly don't like. And you can select several frequencies up to 22 kilohertz.The iPhone app from Pico Brothers also claims to drive away mosquitoes. But this one says it cannot guarantee 100 percent success. We went to an expert to see if these types of apps really work.
  • Latest wedding trends and tips

    Latest wedding trends and tips

    Wednesday, July 23 2014 10:35 PM EDT2014-07-24 02:35:07 GMT
    Summer is wedding season. Christal Young reports on some recent wedding trends. Kellee Khalil, the founder of a wedding search engine Lover.ly, gives her take on the trends and also shares some tips.
    Summer is wedding season. Christal Young reports on some recent wedding trends. Kellee Khalil, the founder of a wedding search engine Lover.ly, gives her take on the trends and also shares some tips.
  • The future of technology

    The future of technology

    Wednesday, July 23 2014 7:01 PM EDT2014-07-23 23:01:39 GMT
    For New Yorkers fed up with the nightmare otherwise known as traffic, a futuristic answer may be closer than you think: driverless cars.Gray Scott is a futurist with seriouswonder.com. He and his colleagues track the future of technology. He says driverless cars will be a reality.After launching Google Glass just months ago, Google is about to take vision innovation a step further.
    For New Yorkers fed up with the nightmare otherwise known as traffic, a futuristic answer may be closer than you think: driverless cars.Gray Scott is a futurist with seriouswonder.com. He and his colleagues track the future of technology. He says driverless cars will be a reality.After launching Google Glass just months ago, Google is about to take vision innovation a step further.
  • Local NewsLocal NewsMore>>

  • New Jersey sues over Florida pizza shop logo

    New Jersey sues over Florida pizza shop logo

    The New Jersey Turnpike Authority wants a Florida pizza shop to pay a big toll for using a logo similar to the iconic Garden State Parkway's green and yellow signs.
    The New Jersey Turnpike Authority wants a Florida pizza shop to pay a big toll for using a logo similar to the iconic Garden State Parkway's green and yellow signs.
  • Suspect arrested in dismembered Brooklyn woman murder case

    Suspect arrested in dismembered Brooklyn woman murder case

    Thursday, July 24 2014 8:08 AM EDT2014-07-24 12:08:03 GMT
    Police say they arrested and charged a suspect in connection with the murder of a Brooklyn woman whose body parts were discovered in Bay Shore. Suffolk County homicide squad and the US Marshals NY/NJ Regional Fugitive Task Force arrested Leah Cuevas, 42, on Wednesday night. Cuevas lived on 346 Sumpter Ave. in Brooklyn, the same address as the victim, Chinelle Latoya Thompson Browne, 27. Cuevas was charged with second-degree murder and held overnight at Suffolk's Fourth Precinct.
    Police say they arrested and charged a suspect in connection with the murder of a Brooklyn woman whose body parts were discovered in Bay Shore. Suffolk County homicide squad and the US Marshals NY/NJ Regional Fugitive Task Force arrested Leah Cuevas, 42, on Wednesday night. Cuevas lived on 346 Sumpter Ave. in Brooklyn, the same address as the victim, Chinelle Latoya Thompson Browne, 27. Cuevas was charged with second-degree murder and held overnight at Suffolk's Fourth Precinct.
  • Bratton: 'not happy'

    NYPD identify suspects in raising of white flags at Brooklyn Bridge

    NYPD identify suspects in raising of white flags at Brooklyn Bridge

    Thursday, July 24 2014 7:48 AM EDT2014-07-24 11:48:41 GMT
    The NYPD says they have identified the suspects for the major security breach that had white flags replace the American flags at the Brooklyn Bridge, one of the most highly secured landmarks in New York City, according to the New York Post. Police say they only know the suspects by nicknames, not their legitimate names. They are working on getting their names in order to bring the suspects in for questioning. The Post says nearly three dozen detectives were on the case. 
    The NYPD says they have identified the suspects for the major security breach that had white flags replace the American flags at the Brooklyn Bridge, one of the most highly secured landmarks in New York City, according to the New York Post. Police say they only know the suspects by nicknames, not their legitimate names. They are working on getting their names in order to bring the suspects in for questioning. The Post says nearly three dozen detectives were on the case. 
Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices