Fashion Week: brand recognition - New York News

Fashion Week: brand recognition

Posted: Updated:
NEW YORK (MYFOXNY) -

The Fashion Week shows just started at Lincoln Center. There's a lot of buzz and excitement. The top designers in the world spend millions of dollars to be here, but we were wondering if it's worth it and if runway trends dictate real-life fashion.

So we went to Women's Wear Daily to find out.

James Fallon, editor of WWD, said that Fashion Week is a huge marketing tool and helps promote brand recognition. He said that translates into sales of a whole host of lower-priced products under the designers' name, like perfume and makeup, and that runways don't dictate the styles like they used to.

Fashion trends can now just as easily bubble up from the streets, fashion blogs, and even Instagram posts -- but women clearly are paying attention.

Fallon said one of the biggest changes is in what women buy. It used to be mostly clothes but now about 65 to 75 percent of this multibillion dollar industry is sales of shoes and bags.

  • Manhattan NewsManhattan NewsMore>>

  • Another video shows NYPD cop putting man in choke hold

    Another video shows NYPD cop putting man in choke hold

    Wednesday, July 23 2014 10:08 PM EDT2014-07-24 02:08:13 GMT
    The NYPD is investigating another apparent choke-hold incident during a recent arrest that was captured on video. The video shows a police officer putting a man in a choke hold and then punching him in the face in a subway station in Harlem, police said. A community activist said he received the new video but never had any intention of releasing it to the media.
    The NYPD is investigating another apparent choke-hold incident during a recent arrest that was captured on video. The video shows a police officer putting a man in a choke hold and then punching him in the face in a subway station in Harlem, police said. A community activist said he received the new video but never had any intention of releasing it to the media.
  • Some StubHub accounts breached

    Some StubHub accounts breached

    Wednesday, July 23 2014 4:34 PM EDT2014-07-23 20:34:20 GMT
    Six people were indicted Wednesday in an international ring that managed to take over more than 1,000 StubHub users' accounts and fraudulently buy tickets to such prime events as Jay-Z and Elton John concerts, a New York Yankees-Boston Red Sox game and Broadway shows like "The Book of Mormon," the Manhattan district attorney said. Manhattan District Attorney Cyrus R. Vance Jr. said the thieves would then resell the tickets and split up the proceeds.
    Six people were indicted Wednesday in an international ring that managed to take over more than 1,000 StubHub users' accounts and fraudulently buy tickets to such prime events as Jay-Z and Elton John concerts, a New York Yankees-Boston Red Sox game and Broadway shows like "The Book of Mormon," the Manhattan district attorney said. Manhattan District Attorney Cyrus R. Vance Jr. said the thieves would then resell the tickets and split up the proceeds.
  • Bloomberg flies to Israel in show of support

    Bloomberg flies to Israel in show of support

    Wednesday, July 23 2014 4:12 PM EDT2014-07-23 20:12:27 GMT
    Former New York Mayor Michael Bloomberg flew to Israel via a commercial El Al flight despite an FAA ban on U.S.-based airlines flying to Tel Aviv. Israeli Prime Minister Benjamin Netanyahu met Bloomberg on the tarmac outside the El Al jet Wednesday at Ben Gurion International Airport.
    Former New York Mayor Michael Bloomberg flew to Israel via a commercial El Al flight despite an FAA ban on U.S.-based airlines flying to Tel Aviv. Israeli Prime Minister Benjamin Netanyahu met Bloomberg on the tarmac outside the El Al jet Wednesday at Ben Gurion International Airport.
  • Local NewsLocal NewsMore>>

  • FAA ends ban on U.S. flights to Tel Aviv

    FAA ends ban on U.S. flights to Tel Aviv

    Thursday, July 24 2014 5:39 AM EDT2014-07-24 09:39:16 GMT
    The Federal Aviation Administration has lifted its ban on U.S. carriers from flying to Tel Aviv. The announcement was made late Wednesday night.The FAA had extended the ban on Thursday afternoon after its first ban went into effect 24 hours earlier. The decision was made after a rocket launched into Israel from Gaza landed near the Ben Gurion Airport.
    The Federal Aviation Administration has lifted its ban on U.S. carriers from flying to Tel Aviv. The announcement was made late Wednesday night.The FAA had extended the ban on Thursday afternoon after its first ban went into effect 24 hours earlier.  The decision was made after a rocket launched into Israel from Gaza landed near the Ben Gurion Airport.
  • Funeral for man who died after NYPD choke hold arrest

    Funeral for man who died after NYPD choke hold arrest

    Wednesday, July 23 2014 10:46 PM EDT2014-07-24 02:46:09 GMT
    An overflow crowd packed a church on Wednesday night for the funeral of a man who died in police custody after an officer placed him in an apparent choke hold. Eric Garner's relatives stopped in front of his open casket, some weeping and wailing. A preacher opened the service at Brooklyn's Bethel Baptist Church with a mix of solemn prayer and an organ-backed gospel medley.
    An overflow crowd packed a church on Wednesday night for the funeral of a man who died in police custody after an officer placed him in an apparent choke hold. Eric Garner's relatives stopped in front of his open casket, some weeping and wailing. A preacher opened the service at Brooklyn's Bethel Baptist Church with a mix of solemn prayer and an organ-backed gospel medley.
  • Another video shows NYPD cop putting man in choke hold

    Another video shows NYPD cop putting man in choke hold

    Wednesday, July 23 2014 10:08 PM EDT2014-07-24 02:08:13 GMT
    The NYPD is investigating another apparent choke-hold incident during a recent arrest that was captured on video. The video shows a police officer putting a man in a choke hold and then punching him in the face in a subway station in Harlem, police said. A community activist said he received the new video but never had any intention of releasing it to the media.
    The NYPD is investigating another apparent choke-hold incident during a recent arrest that was captured on video. The video shows a police officer putting a man in a choke hold and then punching him in the face in a subway station in Harlem, police said. A community activist said he received the new video but never had any intention of releasing it to the media.
Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices