Gold iPhone: Why Apple looks to go golden with its new device - New York News

Gold iPhone: Why Apple looks to go golden with its new device

Updated:

By: Jamshid Ghazi Askar, Deseret News

The official announcement isn't expected until Sept. 10, but in recent days increasingly credible sources have confirmed that gold will join black and white in the iPhone color spectrum.

“With the speculation moving from unsubstantiated rumor into the zone of credibility as manufacturing ramps up and the product launch nears, it appears that Apple CEO Tim Cook will unveil a gold or champagne-colored iPhone 5S,” CNET editor in chief Dan Farber reported. “Several sources are confirming the gold-toned iPhone 5S will be part of the September 10 event.”

Some of the compelling reasons for Apple to produce a gold iPhone include:

Enhanced popularity in China and India: USA Today's Jefferson Graham wrote, “The addition of gold would not be a big deal here, but ‘huge' in China, says Tim Bajarin, an analyst at Creative Strategies. ‘The market is driven by colors, and gold means prosperity,' says Bajarin.”

Style points for trendsetting: “By creating a gold iPhone, what Apple will be looking to do is set a new fashion,” Matt Baxter-Reynolds wrote for tech website ZDNet. “They were the ones who created a desire for silver and glass, now the objective is to sell gold and glass as the must-have combination. Remember, Apple is a fashion brand, not a technology brand.”

Gold is a relatively easy color to produce when anodizing aluminum: CNET’s Eric Mack reported, "According to Ally Kazmucha, an editor for the (iMore website) who also works for a company that anodizes colors onto iDevices as an after-market service, gold is among the easiest colors to bling out an iPhone. An easily gilded iPhone could be a flashy selling point for an iPhone 5S otherwise lacking in flash and major new innovations."


Original Post

Copyright 2013 Deseret Digital Media, Inc.

  • Local NewsLocal NewsMore>>

  • NJ girl accidentally kills gun instructor

    NJ girl accidentally kills gun instructor

    Friday, August 29 2014 1:24 PM EDT2014-08-29 17:24:19 GMT
    A 9-year-old girl from New Jersey accidentally killed an Arizona shooting instructor as he was showing her how to use a fully automatic Uzi. Charles Vacca, 39, was standing next to the girl at the Last Stop outdoor shooting range when she pulled the trigger and the recoil sent the gun over her head, investigators said.
    A 9-year-old girl from New Jersey accidentally killed an Arizona shooting instructor as he was showing her how to use a fully automatic Uzi. Charles Vacca, 39, was standing next to the girl at the Last Stop outdoor shooting range when she pulled the trigger and the recoil sent the gun over her head, investigators said.
  • Victim's family feels sorry for girl who shot him

    Victim's family feels sorry for girl who shot him

    Friday, August 29 2014 1:19 PM EDT2014-08-29 17:19:45 GMT
    The ex-wife of an Arizona shooting range instructor accidentally killed by a 9-year-old girl learning to use an Uzi said Friday that her family plans to write the child a letter to comfort her.  Instructor Charles Vacca was standing next to the girl on Monday at the Last Stop range in White Hills, Arizona, about 60 miles south of Las Vegas, when she squeezed the trigger.
    The ex-wife of an Arizona shooting range instructor accidentally killed by a 9-year-old girl learning to use an Uzi said Friday that her family plans to write the child a letter to comfort her.  Instructor Charles Vacca was standing next to the girl on Monday at the Last Stop range in White Hills, Arizona, about 60 miles south of Las Vegas, when she squeezed the trigger.
  • NYC Denny's features $300 breakfast

    NYC Denny's features $300 breakfast

    Friday, August 29 2014 8:47 AM EDT2014-08-29 12:47:22 GMT
    Diner chain Denny's is opening it's first New York City location, complete with a big-city "deal".   How does a $300 breakfast sound?    The Denny's is located at the corner of Nassau and Spruce in Lower Manhattan's Financial District.  Along with its normal food you can get at just about any location in the rest of the country, this location will offer a Grand Slam breakfast with a bottle of 2003 Dom Perignon champagne.
    Diner chain Denny's is opening it's first New York City location, complete with a big-city "deal".   How does a $300 breakfast sound?    The Denny's is located at the corner of Nassau and Spruce in Lower Manhattan's Financial District.  Along with its normal food you can get at just about any location in the rest of the country, this location will offer a Grand Slam breakfast with a bottle of 2003 Dom Perignon champagne.
Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices