The Rainbow Loom, The Hottest Toy In America - New York News

The Rainbow Loom, The Hottest Toy In America

Posted: Updated:

Kids across the country have a new obsession. When you ask a lot of young people out there how they spent their summer vacation, you're likely to hear about a new piece of jewelry.

Not since the fairy-tale of Rumpelstiltskin has a "loom" resonated so strongly with children.

"One of my friends gave them out to kids at my summer camp," says Emily Watson.

But instead of spinning straw into gold, the "rainbow loom" turns rubber bands into friendship, or at least friendship bracelets. Indeed, the rainbow-loom hearkens back to the days of silly-bandz, slap-bracelets and lanyards.

But after a summer of sleep-away camp and free time, kids purchased the loom's one-millionth starter kit in early August, making it the hottest toy in America.

And that only took a week and a half!

With only two bracelets, ten-year-old Emily Watson considers herself a relatively recent convert, but says the forearms of her friends have seen only rainbow since the summer began.

"Most of them have them like probably up to here on their wrist," she says.

The concept's relatively simple: a seventeen-dollar starter kit gets you plastic pegs and 600 rubber bands to weave into bracelets. But young weavers didn't stop there. Not satisfied with basic patterns, kids invented their own and shared their new designs on YouTube.

Videos, hosted by grade-schoolers, demonstrating weaves with names like "zig-zag," "butterfly-blossom" and "raindrop" receive tens of thousands of views each.

The product markets itself to young girls, but sellers say it attracts both genders ages five to eighteen and even older.

"I have one on my ankle and it's showing my Met colors," says Emily's mom.

Ranges of possible color-schemes, charms and weaves create a ton of potential for expansion-sets and knockoffs.

But for now, the rainbow-loom stands alone in the arena of elastic-friendship-jewelry, reclaiming the word "loom" for a younger generation.

The rainbow loom's inventor is a 45-year old former crash test engineer for Nissan in Detroit.

He was inspired when he saw his 12 and 9 year old daughters making bracelets out of rubber bands. He tried to join them, but his hands were too big, so he made the loom.

His daughter realized other kids in the neighborhood wanted one, so he invested their college savings to get the idea off the ground. Now the investment has paid off.

  • Local NewsMore>>

  • Roxborough Fire Destroys Family-Owned Dry-Cleaning Business

    Roxborough Fire Destroys Family-Owned Dry-Cleaning Business

    Monday, September 1 2014 8:39 AM EDT2014-09-01 12:39:24 GMT

    A fire destroys a family-owned business early Monday morning in the Roxborough section of the city.

    A fire destroys a family-owned business early Monday morning in the Roxborough section of the city.

  • Revel Hotel Casino Begins 2-Day Shutdown

    Revel Hotel Casino Begins 2-Day Shutdown

    Monday, September 1 2014 8:15 AM EDT2014-09-01 12:15:23 GMT

    It is the beginning of the end for Atlantic City's Revel Hotel and Casino. The hotel shuts down Monday morning, and early Tuesday the casino will follow.

    It is the beginning of the end for Atlantic City's Revel Hotel and Casino. The hotel shuts down Monday morning, and early Tuesday the casino will follow.


  • Alex Holley Premieres On 'Good Day Philadelphia'

    Alex Holley Premieres On 'Good Day Philadelphia'

    Monday, September 1 2014 8:04 AM EDT2014-09-01 12:04:46 GMT

    Alex Holley arrived by way of a famous Wildwood Tramcar to join Mike and Sue Serio on the boards, along with some "Good Day Philadelphia" fans!

    Alex Holley arrived by way of a famous Wildwood Tramcar to join Mike and Sue Serio on the boards, along with some "Good Day Philadelphia" fans!


  • Local NewsLocal NewsMore>>

  • Suspect, rookie officer both wounded in gunfire

    Suspect, rookie officer both wounded in gunfire

    Sunday, August 31 2014 10:11 PM EDT2014-09-01 02:11:38 GMT
    Authorities say an early morning gunfire exchange on a Brooklyn street has left the suspect hospitalized and a police officer with a graze wound.
    Authorities say an early morning gunfire exchange on a Brooklyn street has left the suspect hospitalized and a police officer with a graze wound.
  • New MTA bus routes take effect

    New MTA bus routes take effect

    Sunday, August 31 2014 9:51 PM EDT2014-09-01 01:51:36 GMT
    MTAMTA
    The MTA has new bus routes throughout the 5 boroughs. 
    The MTA has new bus routes throughout the 5 boroughs. 
  • 3 hurt in lightning strike as storms batter NYC area

    3 hurt in lightning strike as storms batter NYC area

    Sunday, August 31 2014 9:47 PM EDT2014-09-01 01:47:41 GMT
    Heavy thunderstorms swept through the tri-state on Sunday causing flash floods and lightning strikes that injured 3 people. The three men were struck at Orchard Beach in the Bronx Sunday afternoon and were being treated at a local hospital. Meanwhile, various Labor Day weekend celebrations were interrupted, delayed and even canceled as the U.S. Open tennis tournament had to be postponed and the Electric Zoo musical festival on Randall's Island had to be prematurely shut down.
    Heavy thunderstorms swept through the tri-state on Sunday causing flash floods and lightning strikes that injured 3 people. The three men were struck at Orchard Beach in the Bronx Sunday afternoon and were being treated at a local hospital. Meanwhile, various Labor Day weekend celebrations were interrupted, delayed and even canceled as the U.S. Open tennis tournament had to be postponed and the Electric Zoo musical festival on Randall's Island had to be prematurely shut down.
Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices