Rainbow Loom: hottest toy in America - New York News

Rainbow Loom: hottest toy in America

Posted: Updated:
MYFOXNY.COM -

Not since the fairy-tale of Rumpelstiltskin has a loom resonated so strongly with children. But instead of spinning straw into gold the Rainbow Loom turns rubber bands into friendship, or at least friendship bracelets.

The Rainbow Loom hearkens back to the days of Silly-Bandz, slap bracelets and lanyards. But after a summer of sleep-away camp and time to kill, kids purchased the loom's one-millionth starter kit in early August, making it the hottest toy in America.

The concept's relatively simple: A $17 starter kit gets you plastic pegs and 600 rubber bands to weave into bracelets. But young weavers didn't stop there. Not satisfied with basic patterns, kids invented their own and shared their new designs on YouTube.

Videos hosted by grade-schoolers demonstrate weaves with names like "zigzag," "butterfly-blossom," and "raindrop." The videos receive tens of thousands of views each.

The product markets itself to young girls, but sellers say it attracts both genders, ages 5 to 18 and older.

Ranges of possible color-schemes, charms, and weaves create a ton of potential for expansion sets and knockoffs.

But for now the Rainbow Loom stands alone in the arena of elastic-friendship-jewelry, reclaiming the word "loom" for a younger generation.

http://www.rainbowloom.com/

  • Your MoneyMore>>

  • Do you waive your right to sue if you follow a company on social media?

    Do you waive your right to sue if you follow a company on social media?

    Friday, April 18 2014 8:19 AM EDT2014-04-18 12:19:02 GMT
    General Mills quietly tweaked its legal policies, which made getting coupons or joining a contest online two things that would simultaneously prevent you from being able to sue the company. But what about Tweeting or just liking a General Mills company's Facebook page? There's concern about that, too.
    General Mills quietly tweaked its legal policies, which made getting coupons or joining a contest online two things that would simultaneously prevent you from being able to sue the company. But what about Tweeting or just liking a General Mills company's Facebook page? There's concern about that, too.
  • Wineries flourish in Brooklyn

    Wineries flourish in Brooklyn

    Thursday, April 17 2014 10:34 PM EDT2014-04-18 02:34:04 GMT
    Hundreds of oak barrels of wine are all stacked in one room. You might think this is Napa, California. But it's not. It's the Brooklyn Winery, located in what was once an old pickle factory in Williamsburg. Refrigerated grapes are brought in from the North Fork of Long Island and from the Finger Lakes and then aged in barrels. These days urban wineries are becoming more popular, and they're popping up all over the borough.
    Hundreds of oak barrels of wine are all stacked in one room. You might think this is Napa, California. But it's not. It's the Brooklyn Winery, located in what was once an old pickle factory in Williamsburg. Refrigerated grapes are brought in from the North Fork of Long Island and from the Finger Lakes and then aged in barrels. These days urban wineries are becoming more popular, and they're popping up all over the borough.
  • Catalog shopping is alive and well

    Catalog shopping is alive and well

    Thursday, April 17 2014 9:57 PM EDT2014-04-18 01:57:31 GMT
    Bonobos is an online men's clothing store. The company tried something new in 2013 by trying something, well, old. Bonobos mailed to some customers a traditional catalog. The results were very surprising to these Internet retailers: the catalog attracted more customers to the website. Bonobos' catalog circulation has now increased.
    Bonobos is an online men's clothing store. The company tried something new in 2013 by trying something, well, old. Bonobos mailed to some customers a traditional catalog. The results were very surprising to these Internet retailers: the catalog attracted more customers to the website. Bonobos' catalog circulation has now increased.
  • Local NewsLocal NewsMore>>

  • NJ woman sues over "8theist" plate

    NJ woman sues over "8theist" plate

    Friday, April 18 2014 12:08 PM EDT2014-04-18 16:08:10 GMT
    New Jersey NewsNew Jersey News
    A New Jersey woman has filed a lawsuit against the state's Motor Vehicle Commission, claiming the agency rejected her application for a license plate proclaiming she's an Atheist. Shannon Morgan filed the suit in federal court, saying the rejection of a plate reading "8THEIST" is a violation of her First Amendment rights. The Maurice River Township woman claims plates reading "BAPTIST" have been approved.
    A New Jersey woman has filed a lawsuit against the state's Motor Vehicle Commission, claiming the agency rejected her application for a license plate proclaiming she's an Atheist. Shannon Morgan filed the suit in federal court, saying the rejection of a plate reading "8THEIST" is a violation of her First Amendment rights. The Maurice River Township woman claims plates reading "BAPTIST" have been approved.

  • 8 mumps cases at NJ college

    8 mumps cases at NJ college

    Friday, April 18 2014 10:40 AM EDT2014-04-18 14:40:12 GMT
    Officials are investigating eight confirmed cases of mumps found in students at New Jersey's Stevens Institute of Technology.The college in Hoboken says the students range in age from 18 to 21. All were fully vaccinated with two documented doses of mumps-containing vaccine.
    The New Jersey Department of Health is investigating eight confirmed cases of mumps found in students at Stevens Institute of Technology.  The college in Hoboken says the students range in age from 18 to 21. All were fully vaccinated with two documented doses of mumps-containing vaccine. Symptoms include swollen salivary glands, fever, headache, tiredness and loss of appetite.



  • Cabbie accused of not paying $28,000 in tolls

    NY cabbie accused of not paying $28,000 in tolls

    Friday, April 18 2014 10:32 AM EDT2014-04-18 14:32:20 GMT
    A New York City taxi driver has been arrested on charges he stole $28,000 in tolls by "piggybacking" on vehicles through E-Z Pass lanes while crossing the Robert F. Kennedy Bridge.
    A New York City taxi driver has been arrested on charges he stole $28,000 in tolls by "piggybacking" on vehicles through E-Z Pass lanes while crossing the Robert F. Kennedy Bridge.
Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices