Short videos, big impressions: Designers tap into Vine - New York News

Short videos, big impressions: Designers tap into Vine, Instagram

Posted: Updated:
TAMPA (FOX 13) -

Bold magazine spreads and hot runway pictures worked for a while, but today's hottest fashion trend is video.

"You're going to see handbags, jewelry, shoes," said Tampa stylist Tamy Lugo.

Designers like Michael Kors are getting creative with the social media app Vine.

They can tell amazing style stories they can tell in just six seconds.

LINK: Michael Kors' first Vine: http://seenive.com/v/906296915581345792

For Tamy Lugo, shooting Vines at her fashion shoots is a must. She says the short videos allow you to see something pictures don't.

"They get to get a better feel for it, whether it's fabric, material, hair, make-up."

Big retailers are catching on! Nordstrom says they've got more than 11,000 followers on Vine with their posts averaging 200 to 300 likes and up to 15 comments and re-Vines.

Vines of fashion shows like Miami's Swim Week are also a hot trend -- but Vine isn't alone. Instagram's new 15-second video feature is a huge hit, with a longer lasting impression.

"Instagram video is a great way for us to show behind the scenes footage of the way that we kind of prep things before it comes out on the floor," says Penelope T's Taryn Williams.

FOLLOW US: FOX 13 on Instagram: #myfoxtampabay

Seeing products go from the box to the rack gives customers a look at the newest styles before they even walk in.

"We'll have people comment or call immediately, 'Put that on hold for me, I'm on my way,' " Williams says.

Adding filters and sharing out on Facebook and Twitter are the last steps -- showing off fashion that no longer sits still!

  • Local NewsLocal NewsMore>>

  • Skydiver dies after crashing into NJ backyard

    Skydiver dies after crashing into NJ backyard

    Sunday, April 20 2014 10:56 PM EDT2014-04-21 02:56:44 GMT
    New Jersey NewsNew Jersey News
    A 49-year-old sky diver from Brooklyn died after crashing into the backyard of a home in New Jersey. According to officials, Arkady Shenker wore a specialized parachute during the jump. Shenker was known to be an experienced skydiver who had over 300 jumps under his belt.
    A 49-year-old sky diver from Brooklyn died after crashing into the backyard of a home in New Jersey. According to officials, Arkady Shenker wore a specialized parachute during the jump. Shenker was known to be an experienced skydiver who had over 300 jumps under his belt.
  • Boxer Rubin 'Hurricane' Carter dies at 76

    Boxer Rubin 'Hurricane' Carter dies at 76

    New Jersey NewsNew Jersey News
    Rubin "Hurricane" Carter, the boxer whose wrongful murder conviction became an international symbol of racial injustice, has died at 76.
    Rubin "Hurricane" Carter, the boxer whose wrongful murder conviction became an international symbol of racial injustice, has died at 76.
  • 2 children die in overnight NYC fire

    2 children die in overnight NYC fire

    Sunday, April 20 2014 6:57 PM EDT2014-04-20 22:57:33 GMT
    Police say 4-year-old half siblings have died in an overnight fire at a home in New York City, and the twin of one of the children has survived.
    Police say 4-year-old half siblings have died in an overnight fire at a home in New York City, and the twin of one of the children has survived.
Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices