Sandwich board was an important tool in the Duggan win - New York News

Sandwich board was an important tool in the Duggan win

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LANSING, Mich. (WJBK) -

"I'm proud of Detroit."

On the other end of the line was Sen. Tupac Hunter (D-Detroit) who is a member of the Mike Duggan inner circle.  He was calling to remind everyone of what the senator said last week in the midst of a media story line that somehow his candidate for Mayor of Detroit could not win an uphill write-in campaign.

So much for that story line.

"You said you would save that tape," he chuckled as he basked in a very impressive victory for his guy for mayor.  Mr. Duggan defied the experts and finished first…not second, in a contest that sends a lot of messages and Senator Hunter thinks all of them are good.

"Detroiters are intelligent. Detroiters can spell…I'm not cynical enough to think that this is going to be this huge disaster because some how Detroiters just can't get it," was the sound bite from last week.

Detroiters did get it. They want change and the rest of the state should be listening.

On the premise that a predominately African-American city would "never vote for a White person", Mr. Hunter says the results speak for themselves.

But how did this "uphill" climb turn into a walk in the park?

Answer:  Sandwich boards.

While there were a ton of factors that contributed to this incredible win, the sandwich board decision was critical.

With Mike Dugeon also in the race, the Duggan campaign moved to reduce the potential confusion between the two.

In addition to a strong media ad campaign, on Election day volunteers went to each polling place knowing there would not be enough time to verbally engage each voter as they rushed in and out to vote.

"Put it in writing," the senator reveals was the move they made.  Sandwich boards with the instructions on how to write in the Duggan name were used and it worked.  "90% got the name right," Mr. Hunter reports and as for the Dugeon candidacy, he got an unofficial 17 votes.

So much for voter confusion.

Now the contest is down to Benny Napoleon, who finished second and whose name was on the ballot, against the write-in guy who wrote a little bit of political history election night. And they said it couldn't be done.

Mr. Duggan's name will be on the November ballot so a write-in is not necessary, but for good luck they may drag out the sandwich boards again.

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