By: Jamshid Ghazi Askar, Deseret News
Pinterest will now email price alerts to users when prices drop for items they've pinned on their boards.
“This could significantly change the way that e-commerce attracts business and markets its products,” Eileen Brown wrote for tech website ZDNet
. “Now with proactive push notification of price changes, customers will be more tempted to buy from the brand. … It is a nice move into P-commerce and a sure way of getting offers shared across Pinterest.”
Mashable's Lauren Indvik reported Thursday
, “The alerts should work for most product pins. As of a few months ago, Pinterest started automatically loading price data for many major retailers' products and is now taking advantage of price adjustment data. A Pinterest spokesperson was unable to say how many retailers had signed on to the program but did confirm that Pinterest is not taking a cut of any sales.”
Last year the Deseret News wrote about Pinterest’s potential to enrich families and young children
: "Pinterest is here to stay. Indeed, it functions as a hub for the kind of user-generated aggregation that reduces the amount of time needed for best practices and popular innovations to permeate the masses. … One area where this phenomenon is particularly evident is with techniques for parenting young children."
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