Shelly Palmer: July 30 - New York News

Shelly Palmer: July 30

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Technology expert Shelly Palmer explains how stores are using your cell phone to track your every move and shopping habits.

"This is all opt in. They always notify you when you'rebeing tracked. What is being tracked is a radio in your smartphone. However,there is a danger. Norsdstrom tracks you in their store. The part that shouldbother people is that you're walking around with a transmitter and if someoneknows the ID of your device and that's a big if, but if someone knows the ID ofyour device they can track you anywhere. What's being sensationalized is thatyou're being tracked by Big Brother. No reputable research market organizationis going to mess with this. Information is their business, said Palmer.

ShellyPalmer.com

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