Why 'Lone Ranger' debacle won't deter Disney - New York News

Why 'Lone Ranger' debacle won't deter Disney

Updated:
By Peter Mountain. L to R: Johnny Depp as Tonto and Armie Hammer as The Lone Ranger. By Peter Mountain. L to R: Johnny Depp as Tonto and Armie Hammer as The Lone Ranger.

By: Jamshid Ghazi Askar, Deseret News

After only five days of major release, “The Lone Ranger” has already “bombed for the Walt Disney Co., opening with just $29.4 million over the weekend, and a disappointing $48.9 million since Wednesday,” Jake Coyle wrote for the Associated Press. “The trouncing for Disney was especially painful because of the high cost of ‘The Lone Ranger,' which reportedly cost at least $225 million to make.”

The Hollywood Reporter predicted those opening numbers foretell an eventual worldwide box-office haul of $275 million for “The Lone Ranger” - a sum that, after accounting for the film's marketing budget, would incur about $150 million in losses for Disney.

Although the prospect of losing a nine-figure sum is never palatable for Disney, in reality the loss won't affect the company's movie strategy much, if at all. For starters, the summertime success of other Disney properties such as “Iron Man 3” ($1.2 billion in global ticket sales) and “Monsters University” ($400 million worldwide and counting) more than makes up for a large bookkeeping write-down due to “The Long Ranger.”

Furthermore, as Kyle Stock reported Monday for Bloomberg Businessweek, the nature of family-friendly film franchises dictates that Disney will continue swinging for the fences.

"If Disney’s studio executives green-light a massive hit such as its seminal ‘Pirates of the Caribbean,’ they trigger a lucrative chain of sequels, toy sales, and amusement park rides," Stock wrote. "If they roll out a stinker like ‘John Carter,’ the flop virtually disappears on financial statements."


Original Post

Copyright 2013 Deseret Digital Media, Inc.

  • Local NewsLocal NewsMore>>

  • Friday Night Live: August 29, 2014

    Friday Night Live: August 29, 2014

    Friday, August 29 2014 11:14 PM EDT2014-08-30 03:14:33 GMT

    This is Fox 5's Friday Night Live, a weekly celebration of the end of the work week. All summer long, the Fox 5 team brings you the latest in entertainment, nightlife, food, and music in our area. In this jam-packed episode: Electric Zoo Festival, Beth Shak, Richard Albrecht, Kathy Wakile, and Moses Laboy .

    This is Fox 5's Friday Night Live, a weekly celebration of the end of the work week. All summer long, the Fox 5 team brings you the latest in entertainment, nightlife, food, and music in our area. In this jam-packed episode: Electric Zoo Festival, Beth Shak, Richard Albrecht, Kathy Wakile, and Moses Laboy .


  • Cocktails with Moses Laboy

    Cocktails with Moses Laboy

    Friday, August 29 2014 10:49 PM EDT2014-08-30 02:49:46 GMT
    Mixologist Moses Laboy came to Friday Night Live to mix up some cocktails to get us started on the holiday weekend. Born and raised in Spanish Harlem, Laboy has mixed drinks at Red Rooster, Los Americanos, Le Colonial NYC, and elsewhere. He has served drinks to President Obama and President Clinton.
    Mixologist Moses Laboy came to Friday Night Live to mix up some cocktails to get us started on the holiday weekend. Born and raised in Spanish Harlem, Laboy has mixed drinks at Red Rooster, Los Americanos, Le Colonial NYC, and elsewhere. He has served drinks to President Obama and President Clinton.
  • Business is good at Coney Island

    Business is good at Coney Island

    Friday, August 29 2014 10:22 PM EDT2014-08-30 02:22:32 GMT
    From the brand-new Thunderbolt roller coaster to the world-famous boardwalk, tourists and business owners alike say Coney Island had a great ride of its own this summer. Toms Coney Island's general manager Vasilios Tourlokas says the mild summer impacted his boardwalk business in the best way possible: a 10 to 15 percent increase.
    From the brand-new Thunderbolt roller coaster to the world-famous boardwalk, tourists and business owners alike say Coney Island had a great ride of its own this summer. Toms Coney Island's general manager Vasilios Tourlokas says the mild summer impacted his boardwalk business in the best way possible: a 10 to 15 percent increase.
Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices