Mary Dado knows all about good writing, but when it came to blogging about her own business, she was at a loss.
"They'd go to my site and you know, crickets, nothing," explained Dado, the founder of Business Writing Ink.
So she teamed up with marketing guru Deborah Shane to figure out how to make sure she wasn't selling herself short.
"It's very cathartic. I'm really enjoying blogging about writing," she said, "The irony is that I'm generating content for clients and they're doing well with the content I'm creating, so how stupid am I, you know. We should probably do this for ourselves."
That meant focusing on her online and social media presence in a very focused and intentional way. So she went to Shane, who helps clients understand the power of branding and marketing online.
"Talking about results, talking about the ways, the trends in your business, being informed, being current, being relevant," said Shane.
That's what Dado started blogging about for her clients. "Things that they can do themselves, how to write a better blog post, how to watch out for this crazy consistent grammar thing that everybody screws up."
Shane says her female clients are seeing results from her coaching.
"In 60 days, we took her Twitter following from 300 to 1,100. Her Facebook page from 2,900 to 3,200, and LinkedIn just has much more engagement. People commenting, reposting, retweeting, so her engagement level is up dramatically."
Sharon Toston cleans up clutter for a living and decided to clean up her own act online, by really engaging the public through online tips.
"How to keep that junk drawer in your kitchen cleaned out, how to keep all your shoes organized in your closet," she explained.
It worked. Toston says word of mouth and social media helped bring in her newest client.
"Then she also saw a post I did on Facebook with a tip for organizing and she said, OK, I've heard her name three times, I'm gonna call her and now I'm currently working with that client."
While the results are great, the task of taking it all on can be challenging. A post on Facebook should be completely different from Twitter, LinkedIn, or even a blog post and that can be very overwhelming.
Dado advises, "Don't wait until everything is perfect because you know that whole analysis by paralysis thing. I have clients who are like, oh, I need that stock photo on my website before I launch it, just rip off the bandaid."
It's led to Dado's success. She's been nominated as Tampa Bay Business Journal's woman of the year. However, she warns success doesn't come easy.
"Don't say I need to succeed in three months. It will never happen."
Tools of the trade from women whose online makeovers are paying off bigtime.