Technology allowing online shoppers to try before they buy - New York News

Technology allowing online shoppers to try before they buy

Posted: Updated:
A glimpse at the ModiFace app A glimpse at the ModiFace app
NEW YORK (WWOR) -

Buying products online can be a bit of a gamble, especially when it comes to sizing up what works for you.

"I worry about buying anything online because you don't really know if it's going to fit," said Lisa Rios.

Her uncertainty with cyber shoe shopping led her to try the website ShoeFitr.com.

"They have this great icon that you can click on, and it will compare the shoe that you're currently wearing to the shoe you're hoping to buy and give you a 3D image," Rios said.

In fact, websites and mobile apps like this are popping up all over. They're fully equipped with the latest virtual technology to keep you a savvy shopper without actually visiting the store.

"This is an added convenience to shopping online. They have all this information in front of them, and they can just make a well informed decision without having to leave the house," said Alison Barretta, senior editor of DealNews.com.

And it's boosting consumer confidence in all kinds of online purchases, not just clothes.

"We offer a variety of simulation technology such as cosmetics, skin care, nails, hair, eye color, even weight loss," said Hillary Sica, director of partnership for ModiFace.

They have an array of apps aimed at helping girls get exactly what they need right at their fingertips.

"All you have to do is snap a photo right from your device while you're in the application and start," Sica said.

So hating that hairstyle or in the market for new makeup, a few clicks on their app will bring the store to you.

"You can play around with eyeshadows, eyeliners, massacres, blush, foundation, lip gloss, anything, and all you do is tap the color you want and it goes directly onto your photo," Sica explained.

The colors and products are replicas of what is in the store, so your final look is guaranteed.

"When we partner with a brand, they supply us with all of their product information. We study them. We try them on. We see how they would look in real life. We take that information, we use our technology to kind of translate that into a virtual application of the same products right onto their photo," Sica said.

There is even a link to buy it once you try it.

------

More web companies are developing virtual apps that let you try before you buy. There are several "try it on" apps for different eye wear companies, and jewelry companies are using technology to let you try on rings and watches. Some even let you design your own.

The following are links to a few of the ones we checked out:

ModiFace
www.modiface.com

ShoeFitr
www.shoefitr.com

LIVE Diamond Try On
www.livediamondtryon.com

Lookmatic
www.lookmatic.com/virtualtryon

myChic
www.mychic.com/virtual-mirror

  • Local NewsLocal NewsMore>>

  • God's Love We Deliver virtual bake sale for birthday cakes

    God's Love We Deliver virtual bake sale for birthday cakes

    Wednesday, April 23 2014 6:36 PM EDT2014-04-23 22:36:46 GMT
    God's Love We Deliver provides meals to people in the New York City area who are too sick to shop and cook for themselves. Clients also receive birthday cards that are decorated by local school students. Sometimes a cake is the only birthday gift that God's Love's clients will receive.
    God's Love We Deliver provides meals to people in the New York City area who are too sick to shop and cook for themselves. Clients also receive birthday cards that are decorated by local school students. Sometimes a cake is the only birthday gift that God's Love's clients will receive.
  • Success Academy students waiting for word on new locations

    Success Academy students waiting for word on new locations

    Wednesday, April 23 2014 5:58 PM EDT2014-04-23 21:58:48 GMT
    The mayor's office is saying one thing. The charter schools another. It is a lot of he said, she said. The bottom line is that right now the future of three charter schools is still unclear. Jennifer Duran is afraid because she doesn't know where her two children are going to school next year. Both kids attend success academy Harlem 4, one of three charter schools that still does not have a set location. The other two charters are Success Academy Jamaica in Queens and Success Academy City Hall.
    The mayor's office is saying one thing. The charter schools another. It is a lot of he said, she said. The bottom line is that right now the future of three charter schools is still unclear. Jennifer Duran is afraid because she doesn't know where her two children are going to school next year. Both kids attend success academy Harlem 4, one of three charter schools that still does not have a set location. The other two charters are Success Academy Jamaica in Queens and Success Academy City Hall.
  • Connecticut man charged in Yale hoax threat

    Connecticut man charged in Yale hoax threat

    Wednesday, April 23 2014 3:33 PM EDT2014-04-23 19:33:11 GMT
    New Haven police say they have charged a Westbrook with making a hoax call in November to say an armed man was heading to shoot up Yale University.
    Police say they have charged a Connecticut man with making a call in November in which he falsely claimed an armed man was on his way to shoot up Yale University. New Haven police said Wednesday that 50-year-old Jeffrey Jones, of Westbrook, has been charged with falsely reporting an incident, threatening, reckless endangerment, misuse of the emergency 911 system and breach of peace.
Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices