Burger King ad campaign a Whopper of a joke - New York News

Burger King ad campaign a Whopper of a joke

Posted: Updated:
Photo: Burger King Photo: Burger King

Some saw it as a fast food innovation on par with the spork. Others considered it another sign that tackiness had triumphed over table manners.

But it turns out Burger King's "hands free Whopper holder," which looks like a cross between Bob Dylan's harmonica holder and necklace with a cheeseburger for a pendant, was all a big joke. And the Miami-based chain, which featured the fictitious hamburger harness in a viral video introduced in Puerto Rico to mark its 50th year on the island, doesn't seem to care who fell for it or who saw through it.

"The video featuring a 'hands-free' Whopper sandwich holder was produced by an agency in Puerto Rico to celebrate the brand and the iconic Whopper sandwich in a humorous way," the company said in a statement sent to FoxNews.com. "However, the product depicted in the spot was not produced, or distributed to guests as some reports indicate."

The video, produced in Spanish and English, shows an eclectic mix of people – including a guitarist, a boxer and a dog walker – "multitasking," with a hands-free Whopper feeding device hanging around their necks.

"I need my hands to play for this whooper," sings a guitarist. "I need my hands to savor this big tasty sucker," the song continues, while showing a tattoo artist busy at work.  

"I need my hands to satisfy my needs," the song says, as a man in seen applying sunscreen on the back of a topless woman lying on a beach.

"I need my hands to paint my nails … I need my hands to please my wife," the songs continues, while showing a man clipping branches on the side of a house.

The ad concludes by flashing the name of a website called "handsfreewhopper.com," which as of Wednesday was disabled. It's not known whether the website ever existed.

An English-version of the ad seen on Creativity Online's website begins by promising a select group of lucky customers that they will receive the device. It says winners will be notified by phone or email, and shows a person opening a box sent in the mail with the feeding device inside. Creativity Online notes that the ads were created by DLC/Ogilvy & Mather.  

Burger King did not respond to further questions about the ad's promise, though it did say, "It was produced by the franchisee's agency in Puerto Rico. BKC does not work directly with franchisee-retained agencies."  

Christopher Graves, Ogilvy's public relations' chief executive officer, did not respond to an email seeking comment.

Marketing experts say that the hands-free burger device, while a joke, accomplishes exactly what the food giant intended.

"It evoked a response and got people talking," Erika Napoletano, a Denver-based brand strategist, told FoxNews.com.

"The brand's intention was never to market a whopper holder. It's a brand awareness campaign," Napoletano said. "I would look at this and think, ‘Okay, you got my attention. That's hilarious.' I would never walk into a Burger King and think to ask, ‘You've got a hamburger holder for me?'"

"It was a gimmick and it worked," she said.

  • Local NewsLocal NewsMore>>

  • Dad accidentally delivers baby into toilet

    Dad accidentally delivers baby into toilet

    A Connecticut baby has arrived with a splash, right into a toilet bowl. The baby's father, David Davis, tells WVIT-TV that he was forced to deliver the newborn in the bathroom of his West Haven home Friday morning after his wife, Lillie, went into labor. He says the baby slipped through his hands during the delivery, but luckily went into the water. He says she began crying and it was the best sound he'd ever heard.
    A Connecticut baby has arrived with a splash, right into a toilet bowl. The baby's father, David Davis, tells WVIT-TV that he was forced to deliver the newborn in the bathroom of his West Haven home Friday morning after his wife, Lillie, went into labor. He says the baby slipped through his hands during the delivery, but luckily went into the water. He says she began crying and it was the best sound he'd ever heard.
  • Mosquito-borne virus sickens 20 in NJ

    West Nile found in New Jersey mosquitoes

    Wednesday, July 30 2014 11:16 AM EDT2014-07-30 15:16:32 GMT
    Twenty New Jersey residents have tested positive for a mosquito-borne virus that has spread through the Caribbean. The state Health Department says the residents who came down with chikungunya had returned to New Jersey from the Caribbean. Chikungunya causes a high fever and severe pain in the joints. It is rarely fatal.
    Twenty New Jersey residents have tested positive for a mosquito-borne virus that has spread through the Caribbean. The state Health Department says the residents who came down with chikungunya had returned to New Jersey from the Caribbean. Chikungunya causes a high fever and severe pain in the joints. It is rarely fatal.
  • 5 annoying things about New York subway

    5 annoying things about New York subway

    Wednesday, July 30 2014 10:59 AM EDT2014-07-30 14:59:49 GMT
    Subway problems are annoying, but it’s just a part of living in New York City. Public transportation isn’t glamorous. It’s a pain. It’s a convenience that can cause an inconvenience. Here is a list of five annoying things about subways in New York City.
    Subway problems are annoying, but it’s just a part of living in New York City. Public transportation isn’t glamorous. It’s a pain. It’s a convenience that can cause an inconvenience. Here is a list of five annoying things about subways in New York City.
Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices