5/15: Digital Media Planner - New York News

5/15: Digital Media Planner

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Do you dream in pivot tables? Do you like to discuss advanced search theory over lunch? If so, Geary LSF Group is the place for you. We are accepting resumes for a highly motivated and savvy individual who is interested in joining our exciting and established Media team. Our work has won the prestigious MIXX award three years running. In this challenging position, you will work with clients and our account service team to develop and implement complex paid search and display plans.

The successful candidate will create successful paid search and display campaigns based on an understanding of a client's business objectives and their customers. During the lifecycle of the campaign, the Media Planner will be deeply involved with the performance of their campaigns and develop optimization plans that can be communicated to the client effectively. The ability of the medium to track and target data requites the Planner to be detail-oriented and a strategic thinker that is obsessed with finding the why behind the data.


•Translate client goals and objectives into strategic interactive media plans

•Develop keywords and phrases based on client online goals and objectives

•Provide clients with POVs and best practices for search media

•Consult with other team members including account service, strategy and creative to ensure that campaigns are integrated with all digital marketing initiatives

•Communicate with clients on all elements of a campaign including regular reporting

•Maintain vendor relations as they relate to client campaigns

•Collaborate with technical team on the implementation of tracking codes for effective tracking and ROI measurement

•Analyze campaign reports and proactively optimize campaign performance

•Maintain expert knowledge of interactive/digital media and contribute to agency education and knowledge sharing.

Desired Skills & Experience

•Bachelors degree with interest or emphasis in marketing, advertising, or related fields

•3-5 years online/digital/interactive advertising experience required

•Minimum of 3 years of hands on paid search campaign management required.

•2+ years of hands on digital media planning and/or buying experience desired

•Excellent project management skills

•Superior Microsoft Excel & PowerPoint capabilities

•Experience with ad serving technologies is required (Atlas, DART)

•A proven track record for results oriented campaign optimization

•Ability to manage, collect and integrate online advertising reporting data from multiple sources, to include web analytics, ad-servers, and other sources

•Ability to work with and present to clients at all different levels

•Advertising trafficking experience, comprehensive knowledge of online creative specifications

•Experience with bid management software desired. Experience using Kenshoo a plus.

Candidates should also have the following:

• Enthusiasm and a passion for advertising/marketing

• Willingness and motivation to learn

• The ability to work autonomously and take ownership of assigned campaigns

• A high degree of organization and communication skills

• Strong interpretation skills; can work from little detail

• Dedication to excellent client service

• A strong team player who is committed to client results and can see the "big picture"

Please note: This is not an entry-level position.

Company Description

Geary LSF Group is an established and leading digital marketing agency providing next generation digital services for today's marketers, with locations throughout the United States and Europe. Geary LSF offers a full suite of integrated, interactive, services that deliver performance driven results for our clients. Geary LSF is a values driven organization and has been honored for years with best workplace recognitions. Please follow our Geary LSF company page for the most recent industry news, company updates, career opportunities, and more.

Respond here: http://chicago.craigslist.org/chc/mar/3795236517.html

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