Budweiser unveils beer glass that connects to Facebook - New York News

Budweiser unveils beer glass that connects to Facebook

Posted: Updated:

Toasting with new friends just got a futuristic, and slightly creepy, upgrade.  

Budweiser recently unveiled the “Buddy Cup,” a pint glass with a built-in chip that connects to Facebook. The cup automatically connects people on Facebook when they clink glasses with another “Buddy Cup” user, creating a virtual friendship instantly.

The cup’s promotional video shows the glass being tested in Brazil as images of drinkers enjoyably clinking pints flash across the screen.

"So, they just did the same as always: Went out drinking Bud, and making new friends," a male narrator announces in the company's commercial. “Buddy Cup: the more Buds, the more friends.”

Feedback toward the Facebook-integrated glass has been mixed.

Tech blog BetaBeat writes, "In the olden times, clinking your beers together with a stranger was a sign of celebration—a mutual agreement that things were about to get weird. The fact that you’d never have to see them again or explain why you puked down the front of your shirt was a significant part of the appeal. Now, Budweiser is about to destroy that sacred experience with the introduction of the Buddy Cup."

Responses on Twitter highlight the creepy factor in sharing contact details with the clink of a glass.

“This is a bad idea, @Budweiser,” writes ecarlson23. “I don't want my drunk life posted all over facebook.”

Another user writes, “This is so wrong, in so many ways – Budweiser.”

The cup was developed by advertising agency Agencia Africa in partnership with Bolha, a digital innovation studio in Sao Paulo. The idea was to create an interactive relationship between consumers and the product.

“Innovation is in Budweiser's DNA,” Sergio Gordilho, chief creative officer at Agencia Africa, told The Drum. “Its platforms are constantly surprising consumers with the best there is in terms of premium experiences. The ‘Buddy Cup’ is another idea bringing the brand even closer to its consumers and opening new levels of interaction for them.”

Read more: http://www.foxnews.com/leisure/2013/04/29/budweiser-unveils-beer-glass-that-connects-to-facebook/#ixzz2ScowEwsM

  • Viral StoriesMore>>

  • Cow herd kills German woman hiker in Austria

    Cow herd kills German woman hiker in Austria

    Tuesday, July 29 2014 12:24 PM EDT2014-07-29 16:24:40 GMT
    VIENNA (AP) -- Police say a herd of cows attacked and killed a German woman hiking through their fenced-in pasture after apparently being riled by the sight of her leashed dog. They said Tuesday the 45-year old victim was rushed by about 20 cows and their calves. Attempts by an emergency crew to revive her were unsuccessful. The attack occurred Monday on a mountain pasture in Austria's Tyrol province. The woman's name was not released, in accordance with Austrian confidentiality rules. © 201...
    VIENNA (AP) -- Police say a herd of cows attacked and killed a German woman hiking through their fenced-in pasture after apparently being riled by the sight of her leashed dog. They said Tuesday the 45-year old victim was rushed by about 20 cows and their calves. Attempts by an emergency crew to revive her were unsuccessful. The attack occurred Monday on a mountain pasture in Austria's Tyrol province. The woman's name was not released, in accordance with Austrian confidentiality rules. © 201...
  • New app helps teens calm anxiety

    New app helps teens calm anxiety

    Monday, July 28 2014 11:46 AM EDT2014-07-28 15:46:49 GMT
    Anxiety disorders affect one in eight teens. There are medications and therapies that can help alleviate symptoms, and now there’s even an app that can help. The MindShift app aims to teach young adults how to combat everyday anxiety, panic, conflict and worry. Teens can input their symptoms and the app will create a plan to help reduce stress. Created by two non-profit organizations, Anxiety BC and BC Mental Health and Addiction Services, the Mindshift app gives users the ability to ...
    Anxiety disorders affect one in eight teens. There are medications and therapies that can help alleviate symptoms, and now there’s even an app that can help. The MindShift app aims to teach young adults how to combat everyday anxiety, panic, conflict and worry. Teens can input their symptoms and the app will create a plan to help reduce stress. Created by two non-profit organizations, Anxiety BC and BC Mental Health and Addiction Services, the Mindshift app gives users the ability to ...
  • Toddler crashes Jeep, runs home to watch cartoons

    Toddler crashes Jeep, runs home to watch cartoons

    Monday, July 28 2014 9:07 AM EDT2014-07-28 13:07:54 GMT
    MYRTLE CREEK, Ore. (AP) -- Police say a toddler crashed a Jeep into an Oregon home, then ran back to his home to watch cartoons. Authorities say the 3-year-old boy who was wearing only a diaper climbed into the Jeep Tuesday evening and knocked it out of gear. Witnesses say it rolled down the street, through an intersection and into the house, causing minor damage. KPTV reports (http://bit.ly/1rhWlK6 ) an officer found the boy on a couch watching TV as if nothing had happened. He said his par...
    MYRTLE CREEK, Ore. (AP) -- Police say a toddler crashed a Jeep into an Oregon home, then ran back to his home to watch cartoons. Authorities say the 3-year-old boy who was wearing only a diaper climbed into the Jeep Tuesday evening and knocked it out of gear. Witnesses say it rolled down the street, through an intersection and into the house, causing minor damage. KPTV reports (http://bit.ly/1rhWlK6 ) an officer found the boy on a couch watching TV as if nothing had happened. He said his par...
  • Local NewsLocal NewsMore>>

  • Aire Ancient Baths

    A relaxing bathhouse in busy Tribeca

    A relaxing bathhouse in busy Tribeca

    Tuesday, July 29 2014 10:29 PM EDT2014-07-30 02:29:51 GMT
    Deep beneath the hustle and bustle of Tribeca lies a modern-day oasis brimming with old world charm: Aire Ancient Baths, my new favorite city escape. The breathtaking spa is illuminated by hundreds of candles and smells of invigorating eucalyptus. For around $80 you can bathe in the tranquil blue pools for 90 minutes and find the temperature that's right for you.
    Deep beneath the hustle and bustle of Tribeca lies a modern-day oasis brimming with old world charm: Aire Ancient Baths, my new favorite city escape. The breathtaking spa is illuminated by hundreds of candles and smells of invigorating eucalyptus. For around $80 you can bathe in the tranquil blue pools for 90 minutes and find the temperature that's right for you.
  • NYC stores with no signs feed curiosity

    NYC stores with no signs feed curiosity

    Tuesday, July 29 2014 8:40 PM EDT2014-07-30 00:40:09 GMT
    From coffee shops in Brooklyn to restaurants in Manhattan, we find speakeasies standing out by blending in. When people in Bushwick want a green machine juice blend they visit Leticia Castillo's Owl Juice Pub. But first they must find the owl. "We been doing fine without a sign," Castillo says.
    From coffee shops in Brooklyn to restaurants in Manhattan, we find speakeasies standing out by blending in. When people in Bushwick want a green machine juice blend they visit Leticia Castillo's Owl Juice Pub. But first they must find the owl. "We been doing fine without a sign," Castillo says.
  • NY brothers invent machine that makes CPR easier

    NY brothers invent machine that makes CPR easier

    Tuesday, July 29 2014 6:40 PM EDT2014-07-29 22:40:57 GMT
    Only 10 percent of people who get CPR from a bystander actually survive. But two young men in Westchester County have now patented a device that could dramatically increase those odds and save lives. John and Chris DiCapua's sitting room in their parents' Westchester County home has had a unique guest lying around for quite a while now: a CPR dummy. What began as an idea from their time as Boy Scouts is now a device that could potentially save lives.
    Only 10 percent of people who get CPR from a bystander actually survive. But two young men in Westchester County have now patented a device that could dramatically increase those odds and save lives. John and Chris DiCapua's sitting room in their parents' Westchester County home has had a unique guest lying around for quite a while now: a CPR dummy. What began as an idea from their time as Boy Scouts is now a device that could potentially save lives.
Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices