Sky high marketing stunt: Arizona Sundogs camp out on crane - New York News

Sky high marketing stunt: Arizona Sundogs camp out on crane

Posted: Updated:
PRESCOTT, Ariz. -

Minor league hockey players are used to rough conditions while traveling in the season. But members of the Prescott Sundogs hockey team are taking it to a new level.

They've been sleeping outdoors, 30 feet in the air on a crane, and they've been there since Sunday.

The Arizona Sundogs are the affiliate of the Phoenix Coyotes -- and they are a dedicated group -- their slogan is "whatever it takes."

And now they're doing whatever it takes to gain more fans.

Way up high, on this crate, four guys from the Arizona Sundogs are refusing to be ignored.

"Now we are the talk of the town right now, everybody that sees us is talking about the Arizona Sundogs," says Lew Rees, marking director.

The group, including the team captain and three members of the front office staff, decided to stay on the lift until they reach their goal to get 300 more season ticket holders. That was four days ago.

Now they're sleeping, eating, and waiting for their stunt to pay off.

"We are all growing beards and we stink and we want off this thing," says team captain Jason Morgan.

"I will tell you after 3 hours it's not fun anymore. This is a really sacrifice for people up in this crate, after four days you're tired," says Rees.

For about 100 hours, the group has tried to get every car passing Highway 69 and Glassford Hill Road to stop and buy season tickets. By day two, the fans starting coming in -- but perhaps not as fast as they hoped.

"I think our town in particular and surrounding towns have really gravitated to us being up here, so long we just hope they will respond in kind and they've certainly done so to this point," says Chris Bresson, general manager.

"96 hours plus, so we are getting anxious to get down. We are getting close but not there yet."

A team that plays hard, willing to do whatever it takes to get the community to watch.

Online: www.arizonasundogs.com

  • Local NewsLocal NewsMore>>

  • Another company to give family free cruise

    Family of 5-year-old with cancer upset with cruise line

    Family of 5-year-old with cancer upset with cruise line

    Friday, July 25 2014 3:44 PM EDT2014-07-25 19:44:05 GMT
    A Long Island family is upset that a cruise line won't accommodate them after their 5-year-old son had to have emergency surgery for cancer. Nicolas Colucci and the rest of his family was supposed to go on a cruise on the Norwegian Breakaway.
    A Long Island family is upset that a cruise line won't accommodate them after their 5-year-old son had to have emergency surgery for cancer. Nicolas Colucci and the rest of his family was supposed to go on a cruise on the Norwegian Breakaway.
  • Jersey City swears in new firefighters

    Jersey City swears in new firefighters

    Friday, July 25 2014 3:23 PM EDT2014-07-25 19:23:09 GMT
    AP photoAP photo
    Jersey City has 26 new firefighters, including the city's first black woman to wear the uniform. Mayor Steven Fulop swore in the newest members of the department during a ceremony at City Hall on Friday. The city said the hiring was made possible by funds from a $6.9 million federal grant that was announced in January.
    Jersey City has 26 new firefighters, including the city's first black woman to wear the uniform. Mayor Steven Fulop swore in the newest members of the department during a ceremony at City Hall on Friday. The city said the hiring was made possible by funds from a $6.9 million federal grant that was announced in January.
  • New York suggests summer shutdown for Indian Point

    New York suggests summer shutdown for Indian Point

    Friday, July 25 2014 3:08 PM EDT2014-07-25 19:08:24 GMT
    A state agency is suggesting summer shutdowns at the Indian Point nuclear power plant in the New York suburbs. The idea is to protect migrating and spawning fish who might otherwise get sucked into the plant. Indian Point takes 2.5 billion gallons a day from the Hudson River to make steam and cool its two reactors.
    A state agency is suggesting summer shutdowns at the Indian Point nuclear power plant in the New York suburbs. The idea is to protect migrating and spawning fish who might otherwise get sucked into the plant. Indian Point takes 2.5 billion gallons a day from the Hudson River to make steam and cool its two reactors.
Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices