Protecting and cleaning up your reputation online - New York News

Protecting and cleaning up your reputation online

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In today's digital world a false or embarrassing online post can haunt you for years. A recent Microsoft study revealed that 70 percent of recruiters have nixed job candidates because of bad online search results.

In today's digital world a false or embarrassing online post can haunt you for years. A recent Microsoft study revealed that 70 percent of recruiters have nixed job candidates because of bad online search results.

The philosopher Socrates said the way to gain a good reputation is to endeavor to be what you desire to appear. Translation if you want a good reputation you have to work on it.

In the 21st Century digital world of social media, how someone appears inline, can make or break their rep sometimes.

We have seen and heard the stories about embarrassing pictures, comments or postings that cost someone a job, or ruined a relationship.

It's also happened to politicians, public employees, and bloggers like relationship expert and TV host Julia Allison.

"I have been called all kinds of names I can't repeat on camera, they've insulted every part of my body," Allison says.

Allison has a blog offering dating and relationship advice and chronicling her own dating exploits. She also stared in the Bravo TV Show "Miss Advised."

She's also been considered one of the most hated people on the Internet, and was embroiled in a vicious online battle played out on the website Gawker about an ex-boyfriend, complete with embarrassing pictures and comments.

"No part of my life is off limits for people to insult, it's fair game, says Allison.

The insults got so nasty, Allison and her father, Peter Bauger, a lawyer, fought back, working to shut down one of the negative blogs about her.

That's one way to do it. Another is to flood Google with positive information about yourself, says Dorie Clark, a branding expert.

"If you create enough proactive content, it will push the bad stuff to page 27 on the Google results and people won't find it," says Clark, author of upcoming book "Reinventing You."

If you can't do it yourself, there is a cottage industry of companies that can do it for you.

CEO Michael Zammuto of ReputationChanger.com says his company has helped hundreds of clients fix their online reputations.

"When we evaluate a person's online reputation we tell them they should control everything on the first couple pages of search results," he says. "The next thing we look for negative postings and push them down to the third of fourth search page and flood the web with good postings."

Protecting your online rep often comes down to you: What you post, what you write, and what you want people to see about you. Or as Socrates said "Endeavor to be what you desire to appear."

"What you want to be thinking about is: what is the image that I want to project?" Clark says. "Is it professional is it responsible, if it is then you're probably doing a fine job."

http://juliaallison.com/

http://www.dorieclark.com/

http://www.reputationchanger.com/

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