New York subway ads warn about sodium - New York News

New York subway ads warn about sodium

Posted: Updated:

JENNIFER PELTZ | AP

NEW YORK (AP) — Subway riders, after being cautioned about smoking, sugar and teen pregnancy, are getting a new message: Pass on the salt.

The city's Department of Health launched an ad campaign Monday urging passengers to scrutinize the salt in packaged foods and choose those with less. The ad shows two loaves of bread and zooms in on the sodium line in their nutrition labels, showing that one loaf has more than twice the sodium of the other.

"Too much salt can lead to heart attack and stroke," the ad warns.

While the tone may be serious, the approach is relatively low key for a city that has shown subway riders photographs of a woman's amputated fingers to illustrate the hazards of smoking; other subway ads featured a soda bottle pouring out what looks like globs of fat to tell people, "Don't drink yourself fat." Teen-pregnancy-prevention ads on many subway trains now feature a toddler crying and admonishing a hypothetical parent about comparatively low high school graduation rates among teens with their own children.

The cost of the new salt campaign wasn't immediately available Monday evening. The city said the federal Centers for Disease Control and Prevention paid for part of it.

The city has nudged food manufacturers to reduce salt, promulgating voluntary salt guidelines in 2010 for various restaurant and store-bought foods. Mayor Michael Bloomberg announced this February that 21 companies have met targets so far. Heinz ketchup is 15 percent less salty than it was three years ago, for instance, and Kraft American cheese singles have 18 percent less sodium.

"Most of the salt in our diets comes from packaged food — food that may not even taste salty, such as bread," city Health Commissioner Dr. Thomas Farley noted in a release Monday.

Other health groups also have pressed the issue, and some companies have embarked on their own salt-reduction plans.

Sodium increases the risk of high blood pressure, a major cause of heart disease and stroke. Dietary guidelines recommend no more than 2,300 milligrams of sodium a day, but the CDC has found the average American consumes about 43 percent more than that.

There has been some scientific debate in recent years over how dangerous dietary salt is, and the Salt Institute, a trade association, has called New York City's salt reduction initiative misguided. The group didn't immediately respond to email inquiries Monday evening about the new ad campaign.

During Bloomberg's 11-year tenure, New York also has banned smoking in bars, restaurants, parks and beaches; banished trans fats from restaurant meals; compelled chain eateries to post calorie counts on menus, and tried to cap the size of non-diet sodas and other sugary drinks. A court struck down the beverage rule just before it was to take effect last month; the city is appealing.

Meanwhile, the city is working on a $250,000 social media and ad campaign to warn teens that they risk hearing loss from listening to personal music players at high volume.

  • HealthMore>>

  • FDA Approves Blood Test to Aid Diagnosis of Type 1 Diabetes

    FDA Approves Blood Test to Aid Diagnosis of Type 1 Diabetes

    FDA Approves Blood Test to Aid Diagnosis of Type 1 Diabetes Type 1 diabetes blood test detects unique autoantibody (dailyRx News) While Type 1 and Type 2 diabetes share some traits, treatments for each condition...
    FDA Approves Blood Test to Aid Diagnosis of Type 1 Diabetes Type 1 diabetes blood test detects unique autoantibody (dailyRx News) While Type 1 and Type 2 diabetes share some traits, treatments for each...
  • Reversing Prediabetes May Be a Heart Saver

    Reversing Prediabetes May Be a Heart Saver

    Reversing Prediabetes May Be a Heart Saver Diabetes and heart disease risk drops in prediabetes patients who regain normal blood sugar (dailyRx News) Blood sugar levels that are high but not high...
    Reversing Prediabetes May Be a Heart Saver Diabetes and heart disease risk drops in prediabetes patients who regain normal blood sugar (dailyRx News) Blood sugar levels that are high but not high enough to...
  • Eye pigment may help vision in hazy conditions

    Eye pigment may help vision in hazy conditions

    Having greater amounts of yellow pigment in your eyes could boost your ability to see distant objects in hazy conditions, a new study reports.
    Having greater amounts of yellow pigment in your eyes could boost your ability to see distant objects in hazy conditions, a new study reports.
  • Local NewsLocal NewsMore>>

  • NYC Denny's features $300 breakfast

    NYC Denny's features $300 breakfast

    Friday, August 29 2014 8:47 AM EDT2014-08-29 12:47:22 GMT
    Diner chain Denny's is opening it's first New York City location, complete with a big-city "deal".   How does a $300 breakfast sound?    The Denny's is located at the corner of Nassau and Spruce in Lower Manhattan's Financial District.  Along with its normal food you can get at just about any location in the rest of the country, this location will offer a Grand Slam breakfast with a bottle of 2003 Dom Perignon champagne.
    Diner chain Denny's is opening it's first New York City location, complete with a big-city "deal".   How does a $300 breakfast sound?    The Denny's is located at the corner of Nassau and Spruce in Lower Manhattan's Financial District.  Along with its normal food you can get at just about any location in the rest of the country, this location will offer a Grand Slam breakfast with a bottle of 2003 Dom Perignon champagne.
  • Security stepped up for Electric Zoo Festival

    Security stepped up for Electric Zoo Festival

    Friday, August 29 2014 8:34 AM EDT2014-08-29 12:34:04 GMT
    Festival goers to one of the most popular events of the summer in New York City will see major changes this weekend.  The Electric Zoo festival featuring headliner David Guetta takes place Saturday and Sunday on Randall's Island. Organizers are expecting 45,000 people, daily. Last year's party was cut short after the deaths of  Olivia Rotundo, 20, of Providence, R.I. and Jeffrey Russ, 23, of Rochester, N.Y. 
    Festival goers to one of the most popular events of the summer in New York City will see major changes this weekend.  The Electric Zoo festival featuring headliner David Guetta takes place Saturday and Sunday on Randall's Island. Organizers are expecting 45,000 people, daily. Last year's party was cut short after the deaths of  Olivia Rotundo, 20, of Providence, R.I. and Jeffrey Russ, 23, of Rochester, N.Y. 
  • Joan Rivers remains in NYC hospital

    Joan Rivers remains in NYC hospital

    Friday, August 29 2014 7:54 AM EDT2014-08-29 11:54:57 GMT
    Hollywood legend Joan Rivers, 81, remains in critical but stable condition at The Mount Sinai Hospital in Manhattan. The comedian and TV host was undergoing an outpatient procedure at a clinic on the Upper East Side on Thursday when she went into cardiac arrest and was rushed to the hospital. Her daughter, Melissa Rivers, issued a statement saying her mother was "resting comfortably."

    Hollywood legend Joan Rivers, 81, remains in critical but stable condition at The Mount Sinai Hospital in Manhattan. The comedian and TV host was undergoing an outpatient procedure at a clinic on the Upper East Side on Thursday when she went into cardiac arrest and was rushed to the hospital. Her daughter, Melissa Rivers, issued a statement saying her mother was "resting comfortably."

Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices