Campbell Ewald CEO Bill Ludwig says his firm belongs in Detroit (Credit: Fox 2 News)
DETROIT (WJBK) -
The sign above Ford Field says it all, welcoming an advertising firm to its new headquarters in the old Hudson's warehouse. The home of the Lions is now also the home of Campbell Ewald.
"Today we're returning to Detroit, and we think it's the right time to do so," said Campbell Ewald CEO Bill Ludwig.
Employees were bused in from Warren to see the new space. After 35 years in that suburb, Campbell Ewald is returning to the city where it was founded in 1911 and spent its first 65 years. The firm will be bringing with it 600 employees.
"I think it's a very, very vibrant time in the city," Ludwig said. "It's part of our DNA, and I'm glad that it's being reawakened here in the city."
He said his employees are excited to be moving downtown. Mayor Dave Bing was thrilled to welcome them.
"What you bring to the city, the vibrancy, the intellectual capability and capacity and the 600 people that are going to be coming back to the City of Detroit, is a real boom for downtown Detroit," Bing said.
"It's a fulfillment of the Ford family's vision with this space to do something that was more than just a stadium," said Detroit Lions President Tom Lewand.
The space is not exactly move in ready yet. They're hoping to have the transformation complete by the end of the year, moving Campbell Ewald into its new headquarters come December or January.
The firm is still in talks about possible tax incentives, but has received no concessions yet. As for Warren, Mayor Jim Fouts said they had not expected the firm to move out of the city. It's a setback, but Campbell Ewald plans to keep some workers in Warren and eventually sell their building to another successful company.
But what about Detroit, the future of that city with emergency management looming? Ludwig said that did not deter them.
"We're a tough, hard working agency, a very persevering agency, and we're a very resilient agency, and so we belong in Detroit," he said.
Wednesday, May 22 2013 11:20 PM EDT2013-05-23 03:20:38 GMT
Neighbors said he threatened them with a shotgun, then opened fire wounding two people. Now one of the victims has said he's angry the man accused of pulling the trigger is already out of jail.
Neighbors said he threatened them with a shotgun, then opened fire wounding two people. Now one of the victims has said he's angry the man accused of pulling the trigger is already out of jail.
Wednesday, May 22 2013 8:57 PM EDT2013-05-23 00:57:50 GMT
Prosecutors have now filed charges against Myron Williams, a next door neighbor to a woman found strangled in Grosse Pointe Park, but the counts do not include murder.
Prosecutors have now filed charges against Myron Williams, a next door neighbor to a woman found strangled in Grosse Pointe Park, but the counts do not include murder.
Tuesday, May 21 2013 8:17 PM EDT2013-05-22 00:17:22 GMT
We are learning more about the past of the man currently in police custody in connection with the murder of 35-year-old Sabrina Gianino.
We are learning more about the past of the man currently in police custody in connection with the murder of 35-year-old Sabrina Gianino. 42-year-old Myron Williams is on probation in Michigan for a drug paraphernalia charge. He also has quite a past in Louisiana.
Monday, May 20 2013 7:30 PM EDT2013-05-20 23:30:05 GMT
There are new developments in the murder of a young woman in Grosse Pointe Park. Police have a person in custody in connection with the death of Sabrina Gianino, who was found strangled last week.
There are new developments in the murder of a young woman in Grosse Pointe Park. Police have a person in custody in connection with the death of Sabrina Gianino, who was found strangled last week.
Friday, May 17 2013 8:43 PM EDT2013-05-18 00:43:34 GMT
Sabrina Gianino was found dead with a cord around her neck inside a Grosse Pointe Park home early Thursday morning. The medical examiner has ruled her death a homicide.
Sabrina Gianino was found dead with a cord around her neck inside a Grosse Pointe Park home early Thursday morning. The medical examiner has ruled her death a homicide.
Wednesday, May 22 2013 11:01 PM EDT2013-05-23 03:01:11 GMT
Authorities say two New York City men and a New Jersey man kidnapped another man off a Queens street in broad daylight and held him for over a month, demanding $3 million from his family.
Authorities say two New York City men and a New Jersey man kidnapped another man off a Queens street in broad daylight and held him for over a month, demanding $3 million from his family.
Wednesday, May 22 2013 10:08 PM EDT2013-05-23 02:08:29 GMT
A bus chaperone is accused of going on a profanity-laced tirade towards a group of 12 and 13-year-olds and a piece of candy may be what started the incident.
A bus chaperone is accused of going on a profanity-laced tirade towards a group of 12 and 13-year-olds and a piece of candy may be what started the incident.
Wednesday, May 22 2013 9:46 PM EDT2013-05-23 01:46:23 GMT
The New York City Police Department says it is beefing up security at the British consulate, military recruiting stations and other locations due to an apparent terror attack in London.
The New York City Police Department says it is beefing up security at the British consulate, military recruiting stations and other locations due to an apparent terror attack in London.
Wednesday, May 22 2013 7:44 PM EDT2013-05-22 23:44:14 GMT
New Jersey officials have seized inventory and demanded records from 29 bars and restaurants, nearly half of them TGI Fridays, that they say sold low-quality liquor to patrons who thought they were buying premium brands.
New Jersey officials have seized inventory and demanded records from 29 bars and restaurants, nearly half of them TGI Fridays, that they say sold low-quality liquor to patrons who thought they were buying premium brands.
Wednesday, May 22 2013 6:15 PM EDT2013-05-22 22:15:21 GMT
An Army soldier has been charged with secretly photographing and videotaping women at the U.S. Military Academy at West Point, including in a bathroom.
An Army soldier has been charged with secretly photographing and videotaping women at the U.S. Military Academy at West Point, including in a bathroom.
Wednesday, May 22 2013 1:00 PM EDT2013-05-22 17:00:29 GMT
An emotional funeral service has been held for a Hofstra University student who was accidentally shot by police.
An emotional funeral service has been held for a Hofstra University student who was accidentally shot by police. Andrea Rebello's family followed the pastor Wednesday as he led her white cloth-draped coffin to the altar at St. Teresa of Avila Church in Sleepy Hollow, N.Y.
Wednesday, May 22 2013 12:55 PM EDT2013-05-22 16:55:01 GMT
Jersey shore town is celebrating a milestone as it rebuilds from Superstorm Sandy. Belmar officials will reopen their 1.3-mile boardwalk that was destroyed by the October storm.
Jersey shore town is celebrating a milestone as it rebuilds from Superstorm Sandy. Belmar officials will reopen their 1.3-mile boardwalk that was destroyed by the October storm.
Wednesday, May 22 2013 1:36 PM EDT2013-05-22 17:36:39 GMT
Innuendo, sexual advances and an overnight stay in Lansing -- a politician's former aide claims he had to endure a nightmare on the job. Now a sexual harassment lawsuit has been filed against Rep. Brian Banks.
Innuendo, sexual advances and an overnight stay in Lansing -- a politician's former aide claims he had to endure a nightmare on the job. Now a sexual harassment lawsuit has been filed against Rep. Brian Banks.
Wednesday, May 22 2013 9:56 PM EDT2013-05-23 01:56:23 GMT
Children were literally screaming for peace. Elementary school students at Cesar Chavez Academy in southwest Detroit spoke out for themselves -- stop bullying and stop the violence.
Children were literally screaming for peace. Elementary school students at Cesar Chavez Academy in southwest Detroit spoke out for themselves -- stop bullying and stop the violence.
Wednesday, May 22 2013 6:46 PM EDT2013-05-22 22:46:26 GMT
Bugs are important to our environment and can even tell us about our water quality. That's why dozens on local students have been taking part in bug hunts.
Bugs are important to our environment and can even tell us about our water quality. That's why dozens on local students have been taking part in bug hunts.
Wednesday, May 22 2013 11:44 PM EDT2013-05-23 03:44:19 GMT
Find out how you can help the victims of Monday's deadly tornado that ripped through the Oklahoma City suburbs, killing two dozen and flattening neighborhoods, schools and businesses.
Find out how you can help the victims of Monday's deadly tornado that ripped through the Oklahoma City suburbs, killing two dozen and flattening neighborhoods, schools and businesses.
Wednesday, May 22 2013 11:20 PM EDT2013-05-23 03:20:38 GMT
Neighbors said he threatened them with a shotgun, then opened fire wounding two people. Now one of the victims has said he's angry the man accused of pulling the trigger is already out of jail.
Neighbors said he threatened them with a shotgun, then opened fire wounding two people. Now one of the victims has said he's angry the man accused of pulling the trigger is already out of jail.
Wednesday, May 22 2013 10:39 PM EDT2013-05-23 02:39:42 GMT
The Republicans in Lansing are pushing a new bill that would base teacher salaries on student performance. But will merit pay really help kids get a better education? Some say the answer is no.
The Republicans in Lansing are pushing a new bill that would base teacher salaries on student performance. But will merit pay really help kids get a better education? Some say the answer is no.
Wednesday, May 22 2013 10:07 PM EDT2013-05-23 02:07:10 GMT
13 dogs were rescued from a house on Ewers in southwest Detroit. The three most emaciated dogs were taken to the VCA in St. Clair Shores. They are being held in isolation for at least a week.
13 dogs were rescued from a house on Ewers in southwest Detroit. The three most emaciated dogs were taken to the VCA in St. Clair Shores. They are being held in isolation for at least a week and being treated and screened for diseases.
Wednesday, May 22 2013 8:57 PM EDT2013-05-23 00:57:50 GMT
Prosecutors have now filed charges against Myron Williams, a next door neighbor to a woman found strangled in Grosse Pointe Park, but the counts do not include murder.
Prosecutors have now filed charges against Myron Williams, a next door neighbor to a woman found strangled in Grosse Pointe Park, but the counts do not include murder.
Campbell Ewald CEO Bill Ludwig says his firm belongs in Detroit (Credit: Fox 2 News)
