Campbell Ewald relocating headquarters, 600 workers to Detroit - New York News

Campbell Ewald relocating headquarters, 600 workers to Detroit

Posted: Updated:
Campbell Ewald CEO Bill Ludwig says his firm belongs in Detroit  (Credit: Fox 2 News) Campbell Ewald CEO Bill Ludwig says his firm belongs in Detroit (Credit: Fox 2 News)
DETROIT (WJBK) -

The sign above Ford Field says it all, welcoming an advertising firm to its new headquarters in the old Hudson's warehouse.  The home of the Lions is now also the home of Campbell Ewald.

"Today we're returning to Detroit, and we think it's the right time to do so," said Campbell Ewald CEO Bill Ludwig.

Employees were bused in from Warren to see the new space.  After 35 years in that suburb, Campbell Ewald is returning to the city where it was founded in 1911 and spent its first 65 years.  The firm will be bringing with it 600 employees.

"I think it's a very, very vibrant time in the city," Ludwig said.  "It's part of our DNA, and I'm glad that it's being reawakened here in the city."

He said his employees are excited to be moving downtown.  Mayor Dave Bing was thrilled to welcome them.

"What you bring to the city, the vibrancy, the intellectual capability and capacity and the 600 people that are going to be coming back to the City of Detroit, is a real boom for downtown Detroit," Bing said.

"It's a fulfillment of the Ford family's vision with this space to do something that was more than just a stadium," said Detroit Lions President Tom Lewand.

The space is not exactly move in ready yet.  They're hoping to have the transformation complete by the end of the year, moving Campbell Ewald into its new headquarters come December or January.

The firm is still in talks about possible tax incentives, but has received no concessions yet.  As for Warren, Mayor Jim Fouts said they had not expected the firm to move out of the city.  It's a setback, but Campbell Ewald plans to keep some workers in Warren and eventually sell their building to another successful company.

But what about Detroit, the future of that city with emergency management looming?  Ludwig said that did not deter them.

"We're a tough, hard working agency, a very persevering agency, and we're a very resilient agency, and so we belong in Detroit," he said.

  • Amy LangeMore from Amy LangeMore>>

  • Former SMART employee's lawsuit battle drags on after 10 years

    Former SMART employee's lawsuit battle drags on after 10 years

    Wednesday, August 27 2014 11:49 PM EDT2014-08-28 03:49:24 GMT
    The case was originally about workplace discrimination. Now it's dragged on for more than a decade despite the case appearing to be one that the Suburban Mobility Authority for Regional Transportation can't win.
    The case was originally about workplace discrimination. Now it's dragged on for more than a decade despite the case appearing to be one that the Suburban Mobility Authority for Regional Transportation can't win.
  • Family's home hit hard by storms for second time

    Family's home hit hard by storms for second time

    Wednesday, August 27 2014 8:51 PM EDT2014-08-28 00:51:07 GMT
    For Ericka Page, first came the flood, then the gas line break and Tuesday, the massive tree limb that broke off with part of it landing on her house.
    For Ericka Page, first came the flood, then the gas line break and Tuesday, the massive tree limb that broke off with part of it landing on her house.
  • Police investigate connection of Southfield suicide and Detroit homicide

    Police investigate connection of Southfield suicide and Detroit homicide

    Wednesday, August 27 2014 6:26 PM EDT2014-08-27 22:26:24 GMT
    Police have identified a man's body with a gunshot wound to the chest found under an overpass at 9 Mile and Southfield Tuesday afternoon.At about the time Michael Young, 56, was found, Detroit Police were called to his home - on Westmoreland for a welfare check."The Woman had not been seen since Saturday," said Detroit Police Officer Adam Madera. "We received a 911 call for the well being check and Southfield Police Department showed up all at the same time."Inside police found the body of 56...
    Police have identified a man's body with a gunshot wound to the chest found under an overpass at 9 Mile and Southfield Tuesday afternoon.At about the time Michael Young, 56, was found, Detroit Police were called to his home - on Westmoreland for a welfare check."The Woman had not been seen since Saturday," said Detroit Police Officer Adam Madera. "We received a 911 call for the well being check and Southfield Police Department showed up all at the same time."Inside police found the body of 56...
  • Local NewsLocal NewsMore>>

  • Crash in Lincoln Tunnel causes major delays

    Crash in Lincoln Tunnel causes major delays

    Tuesday, September 2 2014 12:33 PM EDT2014-09-02 16:33:28 GMT
    One of the tubes of the Lincoln Tunnel was closed for nearly four hours after a chain-reaction accident involving a New York-bound jitney bus and two other vehicles. Port Authority of New York and New Jersey spokesman Steve Coleman says three people were reported injured in the accident in the center tube at about 8:30 a.m. Tuesday.
    One of the tubes of the Lincoln Tunnel was closed for nearly four hours after a chain-reaction accident involving a New York-bound jitney bus and two other vehicles. Port Authority of New York and New Jersey spokesman Steve Coleman says three people were reported injured in the accident in the center tube at about 8:30 a.m. Tuesday.

  • $2.4B Revel casino shuts down after just 2 years

    $2.4B Revel casino shuts down after just 2 years

    Tuesday, September 2 2014 10:47 AM EDT2014-09-02 14:47:40 GMT
    Revel in Atlantic City, New Jersey. (Photo courtesy Revel Entertainment)Revel in Atlantic City, New Jersey. (Photo courtesy Revel Entertainment)
    Revel Casino Hotel closed its doors Tuesday morning, a little more than two years after opening with high hopes of turning around Atlantic City's struggling casino market.
    Revel Casino Hotel closed its doors Tuesday morning, a little more than two years after opening with high hopes of turning around Atlantic City's struggling casino market. The 5:25 a.m. casino shutdown followed the closure of its hotel on Monday. By mid-September, four of Atlantic City's 12 casinos will have closed, but none will be a costlier failure than Revel.
  • Long Island beaches reopen to bathing

    Long Island beaches reopen to bathing

    Tuesday, September 2 2014 10:08 AM EDT2014-09-02 14:08:19 GMT

    Health officials say six Long Island beaches that were closed for one day have reopened to bathing. The Nassau County beaches were closed Monday due to storm water runoff that could negatively impact bacterial levels. The beaches were: Laurel Hollow Beach, Morgan Beach, North Hempstead Beach Park, Sea Cliff Village Beach, Tappen Beach and Theodore Roosevelt Beach.

    Health officials say six Long Island beaches that were closed for one day have reopened to bathing. The Nassau County beaches were closed Monday due to storm water runoff that could negatively impact bacterial levels. The beaches were: Laurel Hollow Beach, Morgan Beach, North Hempstead Beach Park, Sea Cliff Village Beach, Tappen Beach and Theodore Roosevelt Beach.

Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices