The Talker: `Jesus Jeans` spark legal battle - New York News

The Talker: `Jesus Jeans` spark legal battle

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CHICAGO (FOX 32 News) -

A major Italian clothing company has a U.S. trademark on the word "Jesus." The trademark gives "Jesus Jeans" the exclusive rights to sell pants, shirts, jackets, and other clothes bearing Jesus' name.

The company says it doesn't mind if places like churches make a few T-shirts, but when businesses sell "Jesus" products to make money, its lawyers clamp down on them.

A man who puts together Christian social functions in Virginia sold T-shirts and hoodies under the name "Jesus Surfed." He got a letter from "Jesus Jeans" telling him to stop. Something similar happened to at least five other "Jesus" clothing companies.

U.S. trademark law is generally designed to protect consumers and the people who invest in making products. The idea is to prevent confusion over who truly makes a product. That way, brands that are good can easily be spotted and bought and brands that are bad can easily be avoided.

At least ten other countries refused to grant the trademark including Britain, which called the idea "morally offensive to the public."

What are your thoughts on "Jesus Jeans" holding the exclusive clothing rights to Christianity's central figure? Leave your comments on our Facebook page.

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