The city of Philadelphia wants to remind drivers, cyclists and pedestrians that a stop sign doesn't mean "sorta stop" in a new campaign to keep safe when moving throughout the city while taking advantage of some "Philly attitude."
The new campaign, "Drive Right, Ride Right, Walk Right," was unveiled Thursday by Mayor Michael Nutter.
The city says the campaign will feature messages on bus shelters, buses and subway cars reminding commuters to play it safe. Messages include "It's called a sidewalk, not a sideride," "Objects in mirror only appear when looked at," and "The sign doesn't say: sorta stop."
The $125,000 campaign is funded by the Pennsylvania Department of Transportation.
"While traffic fatalities are near historic lows and accidents involving cyclists have been halved in the last decade, still every four hours a pedestrian in Philadelphia exceeds $1 billion a year," Mayor Nutter said in a statement.
The economic cost of tragedies are incalculable. This campaign has some Philly attitude that I hope will engage everyone who see an ad."
Advertisements are scheduled to run through the spring and will appear on at least 65 buses, 50 bus shelters, and dozens of Broad Street Line and Market Frankford Line subways, the city said.
Thursday (83/68): Sun
Lower Humidity, Not as Hot
Thursday is going to feature mostly sunny skies and lower humidity. There will be a pleasant NW breeze around 10 mph. High 83. Enjoy.
The holiday weekend is looking warmer and unsettled. Shower and thunderstorm chances increaselate Sunday and Labor Day.
Rapper Joe Budden was arrested by the NYPD on Wednesday in connection with the robbery of his ex-girlfriend's cell phone earlier this month. Police had been looking for the New Jersey resident since Aug. 18 after a heated argument with the woman inside his car in Washington Heights. After he was arrested on Wednesday, Budden apparently Tweeted several times from jail.
The Army has identified the soldier who barricaded herself in a building at a Virginia base and then fatally shot herself in the head. Fort Lee officials on Wednesday say it was 33-year-old Sgt. 1st Class Paula M. Walker of Yonkers