Some daring souls wore Speedos and bikinis as they raced into the water at JFK Boulevard Beach to take part in Sea Isle's 19th Annual Polar Bear Plunge.
This year many of the plungers are motivated by the damage Superstorm Sandy wreaked on the Jersey Shore.
Officials say proceeds from the plunge will be poured into attracting efforts.
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Polar bear plunge weekend is filled with plenty of partying and charity events.
But it also helps area businesses like Red, White and Brew thaw out from the winter spending freeze. And business is exactly what the Sea Isle coffle shop needs.
Sandy soaked it with a foot of water, forcing it to close for more than a month.
But thanks to the polar plunge which is expected to bring an estimated 40-50,000 people to the coastal community this weekend...Ellen Collins' business is percolating.
"It's just great. Just great. We're ordering like we would for summer months. Today was a great day."
Rooms in the area are booked solid thanks to the three day event.
And restaurants like Mrs. Bizzles Buns is sizzling. Owner Michael Cardinale is thankful.
Sandy damaged the restaurant and customers have been hibernating during the
winter months.
"This is shot in the arm we need to get back on our feet and we look forward to
it every year."
Sea Isle has also started a campaign called We're Ready. Letting people know the coastal community isn't destroyed and they're ready for business.
Saturday, May 25 2013 11:00 AM EDT2013-05-25 15:00:47 GMT
A South New Jersey business owner comes face to face with a suspected robber threatening him with a knife. Thanks to his 7-year-old family pet, the crook ran off.
A South New Jersey business owner comes face to face with a suspected robber threatening him with a knife. Thanks to his 7-year-old family pet, the crook ran off.
Monday, May 20 2013 7:48 AM EDT2013-05-20 11:48:34 GMT
Pounding winds and violent surf from Hurricane Sandy left their mark on Ocean City, NJ. Beaches were washed out and there's concern about debris washing up. But Mayor Jay Gillian says no need to worry.
Mayor of Ocean City says no need to worry about debris filled beaches after Hurricane Sandy. He says plans have been taking place to make sure they're safe and clean.
Sunday, May 19 2013 7:58 AM EDT2013-05-19 11:58:46 GMT
Once hailed as a hero after surviving a shotgun blast to his face in 2007, a former police officer is now charged with raping and sexually assaulting two women at gunpoint he met at a party.
Once hailed as a hero after surviving a shotgun blast to his face in 2007, a former police officer is now charged with raping and sexually assaulting two women at gunpoint he met at a party.
Friday, May 17 2013 11:44 PM EDT2013-05-18 03:44:01 GMT
A couple of Good Samaritans helped rescue a 3-year-old boy's lifeless body from an Allentown creek. Their quick thinking and help from police helped bring the boy back to life.
A couple of Good Samaritans helped rescue a 3-year-old boy's lifeless body from an Allentown creek. Their quick thinking and help from police helped bring the boy back to life.
Saturday, May 25 2013 11:48 PM EDT2013-05-26 03:48:06 GMT
A local elected official hits the gas again when FOX 29 Investigates' Jeff Cole tries to ask him a few questions about why a ghost worker was on his staff.
A local elected official hits the gas again when FOX 29 Investigates' Jeff Cole tries to ask him a few questions about why a ghost worker was on his staff.
Saturday, May 25 2013 11:00 AM EDT2013-05-25 15:00:47 GMT
A South New Jersey business owner comes face to face with a suspected robber threatening him with a knife. Thanks to his 7-year-old family pet, the crook ran off.
A South New Jersey business owner comes face to face with a suspected robber threatening him with a knife. Thanks to his 7-year-old family pet, the crook ran off.
Friday, May 24 2013 7:08 PM EDT2013-05-24 23:08:04 GMT
Busy planning your cook-out or trip down the shore this Memorial Day Weekend? Don't forget about the men and women for whom the holiday is observed.
Busy planning your cook-out or trip down the shore this Memorial Day Weekend? Don't forget about the men and women for whom the holiday is observed. FOX 29's Bruce Gordon spent a day with folks preparing a veterans' cemetery for its day in the spotlight.
Sunday, May 26 2013 12:01 AM EDT2013-05-26 04:01:47 GMT
Suffolk County police arrested a man who was driving drunk with his daughter in the car after he caused a three-car crash on Long Island Friday afternoon.
Suffolk County police arrested a man who was driving drunk with his daughter in the car after he caused a three-car crash on Long Island Friday afternoon.
Sunday, May 26 2013 12:00 AM EDT2013-05-26 04:00:59 GMT
While some business may be have been dismal at the beaches, a lot of people who needed to venture out and keep busy Saturday found things to do – and stay dry.
While some business may be have been dismal at the beaches, a lot of people who needed to venture out and keep busy Saturday found things to do – and stay dry.
Saturday, May 25 2013 10:52 PM EDT2013-05-26 02:52:40 GMT
Defense Secretary Chuck Hagel congratulated the cadets at West Point's commencement ceremony Saturday, but warned them they have a tough road ahead. He praised how far the military has come
Defense Secretary Chuck Hagel congratulated the cadets at West Point's commencement ceremony Saturday, but warned them they have a tough road ahead. He praised how far the military has come
Saturday, May 25 2013 10:27 PM EDT2013-05-26 02:27:43 GMT
New Yorkers that have visited City Island in the summer know it gets really busy, especially on Memorial Day weekend. Saturday, it was pretty much a ghost town thanks to the cold, rainy weather.
New Yorkers that have visited City Island in the summer know it gets really busy, especially on Memorial Day weekend. Saturday, it was pretty much a ghost town thanks to the cold, rainy weather.
Saturday, May 25 2013 9:26 PM EDT2013-05-26 01:26:30 GMT
New Yorkers know that finding street parking is not easy. Drivers can circle for a minute or even an hour – and even then you still may not find that parking spot.
New Yorkers know that finding street parking is not easy. Drivers can circle for a minute or even an hour – and even then you still may not find that parking spot.
Saturday, May 25 2013 8:49 PM EDT2013-05-26 00:49:32 GMT
AAA Mid-Atlantic says the average price of a gallon of regular gasoline in New Jersey on Friday was $3.42, up 3 cents from last week. But that's still lower than the price from a year ago
AAA Mid-Atlantic says the average price of a gallon of regular gasoline in New Jersey on Friday was $3.42, up 3 cents from last week. But that's still lower than the price from a year ago
Saturday, May 25 2013 8:47 PM EDT2013-05-26 00:47:11 GMT
Internal Affairs officers on Saturday were looking into allegations made by actress Amanda Bynes that NYPD officers sexually assaulted her when she was charged with heaving a marijuana bong out the window
Internal Affairs officers on Saturday were looking into allegations made by actress Amanda Bynes that NYPD officers sexually assaulted her when she was charged with heaving a marijuana bong out the window
Saturday, May 25 2013 6:52 PM EDT2013-05-25 22:52:40 GMT
It once was an accepted tactic as old as policing itself and, according to the NYPD, a key to the city's dramatic drop in crime: patrol officers stopping young men on the street to see if they're up to no good.
It once was an accepted tactic as old as policing itself and, according to the NYPD, a key to the city's dramatic drop in crime: patrol officers stopping young men on the street to see if they're up to no good.
Saturday, May 25 2013 6:36 PM EDT2013-05-25 22:36:58 GMT
Members of the American Legion Post 1 honored their own this Memorial Day. The veterans association decorated the graves of veterans at the Cemetery of the Madonna in Leonia Saturday morning.
Members of the American Legion Post 1 honored their own this Memorial Day. The veterans association decorated the graves of veterans at the Cemetery of the Madonna in Leonia Saturday morning.
Saturday, May 25 2013 6:25 PM EDT2013-05-25 22:25:11 GMT
Authorities are investigating the death of a 4-week old baby in the Bronx Saturday morning. Police say they were contacted by officials from North Central Bronx Hospital around 9:50 a.m.
Authorities are investigating the death of a 4-week old baby in the Bronx Saturday morning. Police say they were contacted by officials from North Central Bronx Hospital around 9:50 a.m.
