Phoenix woman a finalist in Lay's contest - New York News

Phoenix woman a finalist in Lay's contest for 'chicken and waffles' flavor

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PHOENIX -

Lay's potato chips are rolling out some brand new flavors this week. They came out with a contest asking chip lovers to submit ideas – and a Phoenix woman ended up in the finals.

These are three finalists -- garlic cheesy bread, sriracha, and chicken and waffles. The Phoenix finalist came up with the concept of chicken and waffles flavored chips, and it could score her a million bucks.

"To be honest I didn't think I was gonna win," says Christina Abu-Judom. She calls herself a foodie.

"I've loved food forever."

And she just won the title of chipologist. Christina submitted dozens of ideas to Lay's "Do Us a Flavor" contest.

"Basil, cilantro, cucumber I think I had feta tomato."

But it was an idea her nephews gave her that landed her a spot in the final round.

"They love chicken and waffles so much, my nephews, I decided let's do chicken and waffles."

She got the call in November.

"They told me it's so and so from Lay's, you entered Do Us a Flavor contest and you are potentially a top three finalist," says Christina.

"I said oh my god my nephew's going to die!"

She won a $50,000 prize. And if she gets the most votes she'll win a million dollars.

Lay's shipped her a couple cases of her very own chips.

"It was delicious, it was sweet and savory."

We were pretty impressed – but let's go to the expert – Larry White of Lo-Lo's Chicken and Waffles.

"Hmm interesting, this is good… what a wonderful combination. It has the sweet and the salty all mixed in together," says Larry.

Larry is flattered his food served as the inspiration for this chip.

"I want to know if she wins, if she is going to give a brother something," he laughs.

"I'm putting it out in the universe, I'm going to win so I'm pretty confident," says Christina.

Her idea beat out more than 3 million entries. You can tweet, text and Facebook your votes. The contest ends May 4.


All three finalist flavors are now available for purchase at retail locations nationwide. From now until May 4, 2013, consumers can vote each day for their favorite finalist flavor on the Lay's Facebook Page, www.facebook.com/lays via Twitter using the hashtag #SaveChickenWaffles, #SaveGarlicBread or #SaveSriracha, or via text message by texting "VOTE" to 24477 (CHIPS). The winning flavor will be revealed this May and will remain on store shelves following the completion of the contest.

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