Bob Sirott`s One More Thing about WBEZ’s new ad campaign - New York News

Bob Sirott`s One More Thing about WBEZ’s new ad campaign

Posted: Updated:
CHICAGO (FOX 32 News) -

One more thing, about some commercials you're going to be hearing a lot about.

I'm not talking about the Super Bowl ads. It's the new advertising campaign for Chicago's public radio station, WBEZ and it's not what you'd expect.

You'll start seeing the ads Friday. "We want interesting people to hook up with interesting people and make more interesting people." "We want listeners tomorrow, go make babies today." Another ad reads, "Do it for Chicago."

The station is calling it their 2032 membership drive. The campaign encourages listeners in their 20s and 30s to "make babies" so that in 20 years they'll have more much needed younger listeners.

But if those teenagers were born into a public radio-loving family, they might be persuaded to keep listening, even through their teenage years.

Are they serious? No, of course not. But, they need to create loyalty among the young 25 and under Chicagoans who are not aware of NPR and WBEZ. They're smart enough to realize a message from Garrison Keeler isn't going to cut it. They need to do something outrageous that people will talk about. So far, mission accomplished.

If this doesn't work, maybe Rick can play Justin Bieber music.

Share Your Photos & Video

  • Local NewsLocal NewsMore>>

  • New York's smallest piece of private land

    New York's smallest piece of private land

    Thursday, July 31 2014 8:52 PM EDT2014-08-01 00:52:57 GMT
    The Hess triangle is a tiny piece of private property in Greenwich Village. Manhattan historian Joyce Gold explained the origins of the property: After World War I, New York City seized a beautiful residence and tore it down so it could extend Seventh Avenue and the west side subway below it. The city left the building's owner only a tiny scrap of property so small it requested he donate the triangle to make way for a sidewalk. The man refused, took the city to court and won.
    The Hess triangle is a tiny piece of private property in Greenwich Village. Manhattan historian Joyce Gold explained the origins of the property: After World War I, New York City seized a beautiful residence and tore it down so it could extend Seventh Avenue and the west side subway below it. The city left the building's owner only a tiny scrap of property so small it requested he donate the triangle to make way for a sidewalk. The man refused, took the city to court and won.
  • Runners of 3,100-mile race in Queens seek spiritual experience

    Runners of 3,100-mile race in Queens seek spiritual experience

    Thursday, July 31 2014 7:26 PM EDT2014-07-31 23:26:44 GMT
    Since mid-June, 14 runners have been on a mission that is spiritual at its core. They are running the Self-Transcendence 3,100 Mile Race in Jamaica, Queens. Spiritual leader and former Queens resident Sri Chimnoy, who died in 2007, created the race, which lasts 52 days.
    Since mid-June, 14 runners have been on a mission that is spiritual at its core. They are running the Self-Transcendence 3,100 Mile Race in Jamaica, Queens. Spiritual leader and former Queens resident Sri Chimnoy, who died in 2007, created the race, which lasts 52 days.
  • Road-trip vacations that don't break the bank

    Road-trip vacations that don't break the bank

    Thursday, July 31 2014 5:37 PM EDT2014-07-31 21:37:29 GMT
    Last-minute vacations don't need to be a headache or ridiculously expensive, especially if you make it a road trip. Even if you don't have a car, renting one can be an affordable option.Lauren Lyons Cole, a personal finance contributor to TheStreet.com, has some suggestions.
    Last-minute vacations don't need to be a headache or ridiculously expensive, especially if you make it a road trip. Even if you don't have a car, renting one can be an affordable option.Lauren Lyons Cole, a personal finance contributor to TheStreet.com, has some suggestions.
Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices