Bob Sirott`s One More Thing about WBEZ’s new ad campaign
Posted:
Updated:
By Bob Sirott, FOX 32 News at Nine Co-Anchor - bio
CHICAGO (FOX 32 News) -
One more thing, about some commercials you're going to be hearing a lot about.
I'm not talking about the Super Bowl ads. It's the new advertising campaign for Chicago's public radio station, WBEZ and it's not what you'd expect.
You'll start seeing the ads Friday. "We want interesting people to hook up with interesting people and make more interesting people." "We want listeners tomorrow, go make babies today." Another ad reads, "Do it for Chicago."
The station is calling it their 2032 membership drive. The campaign encourages listeners in their 20s and 30s to "make babies" so that in 20 years they'll have more much needed younger listeners.
But if those teenagers were born into a public radio-loving family, they might be persuaded to keep listening, even through their teenage years.
Are they serious? No, of course not. But, they need to create loyalty among the young 25 and under Chicagoans who are not aware of NPR and WBEZ. They're smart enough to realize a message from Garrison Keeler isn't going to cut it. They need to do something outrageous that people will talk about. So far, mission accomplished.
If this doesn't work, maybe Rick can play Justin Bieber music.
Thursday, May 16 2013 9:49 PM EDT2013-05-17 01:49:53 GMT
Mayor Emanuel will celebrate two years in office by unveiling "Elevate Chicago" on Thursday, a series of construction projects to improve Navy Pier and McCormick Place.
Mayor Emanuel will celebrate two years in office by unveiling "Elevate Chicago" on Thursday, a series of construction projects to improve Navy Pier and McCormick Place.
Monday, February 25 2013 1:41 PM EST2013-02-25 18:41:37 GMT
Just as Oscar host Seth MacFarlane set his sights on a variety of targets with a mixture of hits and misses, the motion picture academy spread the gold around to a varied slate of films.
Just as Oscar host Seth MacFarlane set his sights on a variety of targets with a mixture of hits and misses, the motion picture academy spread the gold around to a varied slate of films.
Wednesday, May 22 2013 7:03 PM EDT2013-05-22 23:03:10 GMT
The Chicago Board of Education made its final decision Wednesday afternoon - to close 48 Chicago Public Schools in June, with one school delayed a year and to save five others.
The Chicago Board of Education made its final decision Wednesday afternoon - to close 48 Chicago Public Schools in June, with one school delayed a year and to save five others.
Wednesday, May 22 2013 6:45 PM EDT2013-05-22 22:45:07 GMT
Illinois public schools that teach sex education will have to include information about contraception and sexually transmitted diseases instead of a curriculum focused on abstinence.
Illinois public schools that teach sex education will have to include information about contraception and sexually transmitted diseases instead of a curriculum focused on abstinence.
Wednesday, May 22 2013 5:50 PM EDT2013-05-22 21:50:46 GMT
The attorney for an 87-year-old woman who accuses Donald Trump of cheating her in a skyscraper condo deal told Chicago jurors on Wednesday that the "Apprentice" star lied on the witness stand.
Jurors have withdrawn to begin deliberations about whether Donald Trump cheated an 87-year-old who claims the "Apprentice" star cheated her in property deal.
Monday, April 22 2013 11:09 PM EDT2013-04-23 03:09:41 GMT
Over the weekend, the Tom Cruise sci-fi thriller "Oblivion" was number one at the box office. But the movie I'm talking about wasn't even in the top ten.
Over the weekend, the Tom Cruise sci-fi thriller "Oblivion" was number one at the box office. But the movie I'm talking about wasn't even in the top ten.
