Bob Sirott`s One More Thing about WBEZ’s new ad campaign - New York News

Bob Sirott`s One More Thing about WBEZ’s new ad campaign

Posted: Updated:
CHICAGO (FOX 32 News) -

One more thing, about some commercials you're going to be hearing a lot about.

I'm not talking about the Super Bowl ads. It's the new advertising campaign for Chicago's public radio station, WBEZ and it's not what you'd expect.

You'll start seeing the ads Friday. "We want interesting people to hook up with interesting people and make more interesting people." "We want listeners tomorrow, go make babies today." Another ad reads, "Do it for Chicago."

The station is calling it their 2032 membership drive. The campaign encourages listeners in their 20s and 30s to "make babies" so that in 20 years they'll have more much needed younger listeners.

But if those teenagers were born into a public radio-loving family, they might be persuaded to keep listening, even through their teenage years.

Are they serious? No, of course not. But, they need to create loyalty among the young 25 and under Chicagoans who are not aware of NPR and WBEZ. They're smart enough to realize a message from Garrison Keeler isn't going to cut it. They need to do something outrageous that people will talk about. So far, mission accomplished.

If this doesn't work, maybe Rick can play Justin Bieber music.

Share Your Photos & Video

  • Local NewsLocal NewsMore>>

  • Revel Casino Hotel starts closing in Atlantic City

    Revel Casino Hotel starts closing in Atlantic City

    Monday, September 1 2014 5:16 PM EDT2014-09-01 21:16:28 GMT
    Photo by Arun Kristian DasPhoto by Arun Kristian Das
    The most spectacular and costly failure in Atlantic City's 36-year history of casino gambling begins to play out Monday when the $2.4 billion Revel Casino Hotel empties its hotel.
    Atlantic City's newest casino and its costliest failure has begun its two-day shutdown.
  • West Indian Day Parade steps off amid shootings

    West Indian Day Parade steps off amid shootings

    Monday, September 1 2014 3:36 PM EDT2014-09-01 19:36:22 GMT
    The West Indian Day Parade is supposed to be a time of fun and excitement in celebration of Caribbean culture. However, several shootings near the parade has turned it into a day of tragedy for some.
    The West Indian Day Parade is supposed to be a time of fun and excitement in celebration of Caribbean culture. However, several shootings near the parade has turned it into a day of tragedy for some.
  • Man to face murder charges in mother's slaying

    Man to face murder charges in mother's slaying

    Monday, September 1 2014 3:08 PM EDT2014-09-01 19:08:57 GMT
    Murder charges are pending against a northern New Jersey man who allegedly stabbed and beat his mother to death.
    Murder charges are pending against a northern New Jersey man who allegedly stabbed and beat his mother to death.
Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices